Anti-Aging Week (5-2): Top of the Chart

by PJ on Tuesday, August 7, 2007

in -Estée Lauder,anti-aging,skincare,What do you think? Beauty topics and thoughts

(Estée Lauder DayWear Plus
Multi Protection Anti-Oxidant Creme SPF 15

for Normal/Combination Skin)

(Photo from esteelauder.co.uk)

Britain’s How to Look Good Naked is Extreme Makeover without the knife. It is about dressing right for every body-type, a healthy lifestyle, and body-image confidence. It is also one of the very few prime-time TV programs in the UK that touch upon skin/hair/body care.

Each week (during the second series) they presented the result of a consumer trial. In their anti-aging moisturizer test, Estée Lauder’s DayWear Plus SPF 15 topped the chart.

To me, this result is immensely interesting in two ways. Firstly, as far as I know, DayWear Plus has never been marketed as an anti-aging moisturizer. (It is not in the anti-aging category on Estée Lauder’s website either.) But I am glad that it was included in the test, because I have always believed that, so far, sunscreen products with UVA and UVB protection are the only truly anti-aging products.

Secondly, I have been using DayWear Plus for years. I used the original DayWear for a while and I switched to the oily-skin version (seen below) when it came out. This lighter version is moisturizing (without being greasy), features anti-UVA and UVB ingredients, and serves as a good makeup primer. (Now I alternate between this and Olay Complete Care Multi-Radiance Daily Illuminating UV Fluid, which has the same assets.)

(Estée Lauder DayWear Plus
Multi Protection Anti-Oxidant Creme SPF 15

for Oily Skin)

(Photo from esteelauder.co.uk)

The test in the program is by no means exhaustive. Only four moisturizers were chosen, based on a wide range of prices and general popularity. But it is great to see one of my favorite moisturizers beat the others, which all claim to have anti-aging properties.

Read the rest of the articles in my Anti-Aging Series!

{ 2 comments… read them below or add one }

Lee Ashwood Sunday, June 20, 2010

I believe the high levels of antioxidants in Day Wear Plus are anti aging components as well as the sunscreen. I love DW+!!!

Reply

PJ Wednesday, June 23, 2010

Hi Lee,

As far as I remember, the products in the DayWear Plus range do have antioxidants, which are certainly beneficial to the skin.

Thank you for stopping by! :)

Reply

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