Max Factor Spring 2009 Eyeshadow Palettes

by PJ on Tuesday, December 2, 2008

in -Max Factor, 2009 Spring, all about Japanese cosmetics, makeup

(image and info from

Max Factor usually releases different products for the Japanese market with different colors and packaging to appeal to Japanese consumers. The new Eye Gradation Colors palettes for spring 2009, which seem to be Japan-only releases, are a good example.

They are very similar to the kind of palettes released by mass-market lines such as Maquillage and Coffret D’Or. First of all, the 4-color palettes include a base color, a light color, a darker shading color, and a lining color. Also, easy-to-wear gradation palettes like these are still very popular in Japan.

I haven’t been paying a lot of attention to makeup from Max Factor lately, but these palettes look very pretty, with some gorgeous purples and pinks. Hopefully we’ll see some close-ups of them in Japanese beauty magazines later on.

Related Posts:

Packaging Matters – Maybelline in Japan

Coffret D’Or Spring 2009 Collection

Maquillage Spring 2009 Collection

{ 6 comments… read them below or add one }

Stargirl Tuesday, December 2, 2008

Not trying to be super negative, but if those are anything like this past years Max Factor eyeshadow quads, they are super UNpigmented and chalky. :-( I was disappointed. I really like a lot of Max Factor’s stuff.


jojoba Tuesday, December 2, 2008

like you, i don’t pay attention to Max Factor (as it’s not sold here) but these are certainly eye catching!


PJ Wednesday, December 3, 2008

Hi Stargirl,

Indeed, I have heard about the low pigmentation level of some of Max Factor’s eyeshadows. I will certainly take note of what people say about this range of palettes later on.

Thank you for your comment! :)


PJ Wednesday, December 3, 2008

Hi Jojoba,

I think this is the first time in years that I am quite interested in Max Factor’s eyeshadows. I look forward to seeing more images of these palettes and then I will try to decide whether I want to try them…

Thank you for your comment again! :)


stellina Wednesday, December 3, 2008

Greetings from the U.S.A. – I've been reading your blog & Rouge Deluxe for a while, and while it's very enjoyable, it's hazardous to my pocketbook (I also discovered some websites that sell Japanese brands)! ;) I got into Japanese & Korean brands several years ago when visiting San Francisco, which has a big Asian population.

In any event, it's interesting to see such a well-developed Max Factor line as we haven't had that here for many years. It used to be quite nice but the company's been bought & sold so often over the years that it's suffered. Max Factor made his fortune here so it's ironic that it's more popular in Japan & Europe!


PJ Saturday, December 6, 2008

Hi Stellina,

Thank you for reading my blog, and I am sorry for my late reply.

Thank you very much as well for telling me a little bit about the current situation with Max Factor in the US. I was surprised to know from you that the brand is more developed in Europe and in Asia. (It has been somewhat consistently popular in Japan.)

I hope you are enjoying the makeup items you have from Japanese brands. It is really good that there is enough Asian population in some parts of the US to support shops and businesses that carry Japanese beauty products. Apart from Japanese brands available in department stores (like Paul & Joe, RMK, and SUQQU), I don't think there are shops in the UK that carry Japanese beauty brands (like some of the really popular drugstore lines). I certainly hope there will be some in the future!

Thank you very much for sharing your thoughts, and I hope I will hear from you again! :)


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