Spring 2009 Makeup Top 10 (Part 2)

by PJ on Thursday, March 19, 2009

in -Aube (Couture), -Kanebo, -Kao, -Lavshuca, -Sofina, 2009 Spring, all about Japanese cosmetics, makeup, seasonal makeup top 10

(continued from Part 1)

6. Max Factor

(image from www.maxfactor.jp)

Many of the Max Factor releases in Asia are very different from those in the west. In the case of the spring 2009 collection, these colorful palettes have a particularly Japanese feel and look very much like the tone-on-tone palettes that have constantly been brought out by Japanese brands. (The purple-toned palette reminds me of my Lunasol Lavender Coral.)

Do check this post for a great review of the green-toned palette (with swatches of all the palettes). The writer pointed out the improvement in the powder’s pigmentation level and lasting power. (The low pigmentation level from previous releases was mentioned by one reader under my initial post on this collection.)

5. Lavshuca

(image from www.kanebo-cosmetics.jp/lavshuca)

“Cute” is still the best word to describe Lavshuca‘s makeup, but I do like the fact that the brand doesn’t try to be overly girlie. (The plum cases look quite elegant.) The spring 2009 collection includes a new range of lipsticks and eye palettes. I nearly decided to get Grade Color Eyes in PU-1 (top right in the photo above), but the colors are a little too pale and don’t seem warm enough for me. On the other hand, I am still interested in trying the new Finish Powder.

4. Aube Couture

(Aube Couture Designing Eyes)
(image from www.sofina.co.jp/aube)

I wasn’t really a big fan of Aube’s last few collections, but the new Aube Couture‘s debut collection got my attention. A lot of design went into some of the items to make them as user-friendly as possible. (Please see this post for examples and more discussion.) I’d think that the packaging was still kept very simple so that it wouldn’t overtake the actual design features, and Aube Couture certainly gets extra points from making makeup application a little bit easier for us.

The countdown continues in Part 3.

Related posts:

Aube Couture Summer 2009 Collection

Lavshuca Summer 2009 Collection

{ 4 comments… read them below or add one }

winterberry-gal Friday, March 20, 2009

Hi PJ !

The Aube Couture Designing Eyes 503 is currently my favourite eyeshadow!

I wore this for a period of 12hrs and guess what, the colour doesn’t smudge or wear off! It’s amazing! Bear in mind I have very oily lids.

However, I wouldn’t say the same lasting effects for Coffret D’or and Lavshuca shadows. Both smudged on me badly just after a few hrs though I must say the colours are exceptionally beautiful immediately upon application.

I’m planning to get another Aube palate, which shades you’d reccommend?

I like earth colours, and have owned brown and green palates. I need something wearable for everyday work

I don’t look good on purple/violent, red/pink, blue shades.

Do you think Lunasol palate is smudge-proof for people with oily lids?
They certainly have gorgoeous colours! They are very pricey and I hope they do not disappoint me like Coffret D’or.

The Max Factor shades looked so gorgeous; especially the orange palate is so tempting. Not easy to find a good orange palate. Are they low on pigmentation level? Which company are they from? Kao? Kanebo?
Where to buy? Adambeauty?


Anonymous Friday, March 20, 2009

I see that you take pictures of the products, but can you swatch them on your hand or a piece of paper to show us the colurs and shades? Cos it would be so helpful if you could!


PJ Monday, March 23, 2009

Hi Winterberry-gal,

I am happy that the Designing Eyes 503 is working well for you!

If purple/pink/blue shades don't usually suit you and if green is something you would go for, it seems that 502 would be a reasonable choice.

For me, eyeshadows from Coffret D'Or and Lavshuca last very well for me. They can usually last for 12 hours with minimal fading. Lunasol eyeshadows also work well for me.

(Generally, I don't tend to have issues with eyeshadows fading, smudging, or creasing, and I don't have to use a primer for the eye area. But I have actually been particularly impressed by the lasting power of Coffret D'Or eyeshadows.)

It is hard to say whether the Max Factor eye palettes are low on pigmentation level as compared with those from Aube Couture and Coffret D'Or, but it does seem that they can be.

I presume Max Factor makes its own products and they are not made by Shiseido, Kanebo, Kosé, or Kao. (You might know that Max Factor is owned by Procter & Gamble.) Adam Beauty doesn't stock Max Factor products at the moment, but you can try ichibankao.com. You can e-mail them about the items you would like to purchase and they should be able to source them and send them to you.

Hope it helps, and thank you for posting your thoughts again! :)


PJ Monday, March 23, 2009


Thank you very much for your suggestion.

Currently I don’t post swatch photos on my blog, but I will certainly consider posting them in the future.

Many thanks again! :)


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