Created by Aaron De Mey, Lancôme’s Makeup Artistic Director, the Declaring Indigo collection is inspired by the colors of the Parisian coat of arms, the French Revolution and the spirit of freedom and impertinence. Striking primary hues saturate the collection as it features rich royal blues for eyes (seen above in Palette Liberté in Bleu Royauté) and velvety matte reds for lips.
The subtext of irreverence seems to continue from De Mey’s spring 2009 Pink Irreverence collection, but this time the colors carry a regal as well as a vintage feel.
I had a chance to preview the collection today, and here are some of the items from the collection:
The collection will be launched in the UK on September 1st.
I will be reviewing the items in more detail in the coming weeks. Do stay tuned!