Shiseido Anessa Spring Summer 2013 Skincare Suncare 1(image/info from www.nikkei.com)


Shiseido’s Anessa is one of the most popular suncare ranges in Japan. The range features sunscreens (including one designed for babies), foundations, and a BB cream, all of which offer high levels of protection against UVA and UVB rays. The range also includes cleansers formulated to remove high-factor sun protection.

Currently, in Japanese cosmetics, the labels indicating the strengths of UVA protection are PA+, PA++, and PA+++. From January 2013, as a result of the advancement of UVA protection technology in Japan, the Japan Cosmetic Industry Association will introduce PA++++, an even higher level of UVA protection.

Anessa’s spring/summer 2013 suncare collection, which will be released in Japan on February 21st, features items with the PA++++ UVA-protection level. The collection includes (from left to right in the photo above):

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