(image from www.ettusais.co.jp)

It has been a while since I last added an article to the “Japanese Brand Profile” series, and today I am going to talk about Ettusais.

Ettusais was launched in 1991 and I believe it is still owned by Shiseido. The name of the brand comes from “Et tu sais?” (“And you know?”) in French. The brand includes skincare, bodycare, base makeup, and point makeup products. The Ettusais Homme sector features an extensive range of male grooming products.

One area that Ettusais focuses on is the skincare regime for those with acne-prone skin. Quite a few years ago, I purchased a trial set of basic skincare products for acne-prone skin. The set included a gel makeup remover, a face soap, a toner, and a moisturizer, and I later on purchased full-sized products of the makeup remover and the face soap.

(I don’t think I would be able to use the face soap now, since my skin is less acne-prone than how it used to be and I live in a generally cooler and drier climate. Most face soaps would be far too drying for me now.)

Ettusais’ current makeup remover designed for acne-prone skin is Medicated Acne Gentle Make Off, which is a cleansing oil. I have been using RMK’s Cleansing Oil for many years, and I am quite interested in seeing how well this one works.

(Medicated Acne Gentle Make Off)

Many of Ettusais’ base makeup products are also designed for those with acne-prone skin. Some of the products are claimed to be able to neutralize redness and to make the skin look smoother and more polished.

One item that I have tried is a yellow-toned concealer which is able to neutralize redness. It is applied on redness-prone areas such as the nose and the cheeks. The texture is a little bit too much on the thick side for me, but the coverage is natural and long-lasting. The current version is called Flat Design Color Changer (SPF 12, PA++).

(Flat Design Color Changer)

Ettusais’ point makeup range includes basic as well as vibrant colors. The packaging is simple and youthful. You can see Ettusais’ spring 2010 collection here.

(Ettusais Eye Colors)

Over the years, Ettusais seems to be doing steadily well. I like the fact that the brand didn’t reach success through glamorous ad campaigns or fancy packaging. Apart from the brand’s clear identity (skincare/makeup items for acne-prone skin), the reasonable pricing may be one of the reasons for the brand’s popularity. (Melty Touch Rouge, new for spring 2010, is priced at 1890 JPY (12.7 GBP/ 20.4 USD).)

(one of Ettusais’ retail points in Hong Kong)

According to Ettusais’ official website, apart from Japan, Ettusais is available in Hong Kong, Taiwan, Thailand, Singapore, and Malaysia. Ettusais’ Japanese official website offers on-line ordering but it is only available to customers in Japan.

Other posts in the “Japanese Brand Profile” series:


Kanebo Freeplus

Sony Vecua


(images from www.iswii.net,
info from www.joseishi.net/voce)

Ettusais (a Japanese makeup and skincare brand owned by Shiseido) will release its spring 2010 makeup collection in Japan on January 21st. The collection includes two new items, Melty Touch Rouge (above, 5 shades) and Jelly Gloss (15 shades).

The limited-edition Melty Touch Rouge combines color and gloss and it looks interesting. It can be potentially quite moisturizing as well. I think the gloss inside the lipstick is probably more of a jelly texture than of a liquid/gel consistency.

(Jelly Gloss)

Other posts featuring Ettusais:

Ettusais Spring 2009 Collection

If I Could Go to Japan Right Now

A Splash of Color: Terrific Turquoise


(images and info from www.cosme.net)

Ettusais will release its spring 2009 collection in Japan on January 22, 2009. The relatively small collection includes three shades of Sweet Marble Cheek Color (seen above) and three shades of Sweet Marble Gloss. Both items are limited editions.


(Enjoying the sunshine while I can…)

In the UK, I think summer is the best season, with warm sunshine and soft breezes.

But we had a fairly disappointingly cool summer in the UK last year, with very little sunshine. This year, under the influence of La Niña, we probably won’t have a warmer summer…

For me, bright turquoise is one of the most summery colors. Thanks to the pleasant (and rare) sunshine today, my turquoise looked brighter and more tropical!

For eyes
– Dior Eyeshadow Duo in DiorLagoon
– Ayura Finger Touch Eye Shadow in GR (limited-edition, fall 2006)
– MAC Eye Shadow in Haunting (Alexander McQueen Collection)
– MAC Paint Pot in Rollickin’ (Fafi Collection)
– Maybelline Dream Mousse Eye Color in Fabulous Turquoise

For lips
-Ettusais Lip Gloss in CL

For skin
– Estée Lauder Idealist Pore Minimizing Skin Refinisher

Please enjoy more splashes of colors!

New-Leaf Green
Aqua Blue
Citrus Orange
Girlie Pink
Lilting Lilac


I am planning to visit Japan again. It won’t be happening very soon, but my shopping list has been growing longer and longer already!

Apart from some of my favorite Japanese brands (such as Ayura, Sofina, Lavshuca), there are some specific items of my favorite brands and other very interesting lines I want to look at.

Here is just a little sneak peek of my shopping list!

1. Jill Stuart

(photo from www.jillstuart-beauty.com)

My ultimate cosmetics shopping trip in Japan will undoubtedly start with Jill Stuart (despite the risk of spending all my savings on the first day). I want to sample everything! I have several Jill Stuart items but I have always wanted more. I will definitely test the Blush Powder (loose powder blusher, second from left) and pick a shade I like.

2. Lunasol

(photo from www.kanebo-cosmetics.jp/lunasol/)

I absolutely love all the Lunasol items I have, but I have not yet had any of their beautiful eyeshadow palettes. They are quite expensive but…when in Japan…!

3. Elégance

(photo from www.elegance-cosmetics.com)

I absolutely love this brand but I haven’t really talked about it on my blog. El
égance is a French fashion label that has a cosmetics line in a couple of Asian countries. It is very high-end but the quality is great. I love the simple but opulent gold packaging as well. I am interested in their pressed powder blusher and the new cream blusher.

4. Eprise

( photo from www.albion.co.jp)

Eprise is the makeup line from Albion, a major cosmetics brand in Japan. Albion has some extremely popular skincare and foundation products. The makeup line Eprise is relatively low-key but has an elegant look that really appeals to me.

5. ettusais

(photo from www.ettusais.co.jp)

I have used many ettusais foundation and skincare products and have thought highly of them. The ettusais makeup line has recently been re-packaged. Well, it doesn’t particularly look very exciting, but I would like to have a look at the new blusher (yes, I can’t have enough blushers…), which features a sponge puff attached to the bottom of the container.

6. Sonia Rykiel

(photo from www.isetan.co.jp)

Sonia Rykiel is another French fashion label that has a cosmetics line in Asia. Known for some great foundation formulations and a couple of skincare products, Sonia Rykiel Cosmetics has an exquisite quality. Currently, the makeup packaging is inspired by Sonia Rykiel’s famous stripy patterns:

(photo from www.isetan.co.jp)

7. Watosa

(photo from www.isetan.co.jp)

Watosa is a quirky brand with a colorful look. Like Stila, paper is used for some of the product packaging. I bought a Watosa lipstick in Hong Kong many years ago and this is a brand I want to try more products from.

8. Kiss

(photo from www.kiss-cosmetics.com)

Kiss is a drugstore line that has been immensely popular in Japan. The packaging is very girlie, although I don’t think the overall look is as dreamy and princessy as Lavshuca. But like Lavshuca, their products are very affordable and I won’t leave Japan without a couple of their goodies.

9. Love Clover

(photo from www.loveclover.jp)

Love Clover, like Makemania (which carries Curvy Lip Silicone) is part of SONY. It has also been a popular drugstore brand and has a rather similar feel to Kiss. The PonPonCheek N (above) looks so adorable!

10: Anuenue

(photo from www.ar-anuenue.com)

Anuenue is another drugstore line from SONY. It recently launched some skincare products, including Hand Balm and Lip Balm seen above.

The list goes on and on, as there are many other brands and products I am interested in. But I’d better stop here before I get carried away (and book my flight to Tokyo tomorrow)!


1. In the UK, we have Shiseido International, Kanebo International, Paul & Joe, RMK, and SUQQU. (We used to have Anna Sui and Chic Choc, but they left a few years ago.)

2. Some of the brands above are available outside Japan. But Japan is the only country where all of them are available…

Related posts:

Read about my favorite Japanese brands:
Anna Sui
Jill Stuart
Paul & Joe