-Helena Rubinstein

RMK Fall 2010 Makeup Trend 1(image from www.rmkrmk.com)


Color-wise, the fall 2010 makeup trends seem to be a natural progression from the last few seasons. Beiges and browns dominated spring 2010, and they are still a key trend in fall 2010, (Gone are the grays, which were prominent in fall 2009, as a major color trend.) Meanwhile, purples shone last fall and they have taken on a few varied hues this season.


Beiges & Browns

RMK puts browns firmly on center stage with the Autumn Brown collection. The limited-edition Brown Eyes palettes feature various brown tones. (The palettes are called Deep Brown, Dark Brown, Red Brown, Yellow Brown and Beige Brown.) Guerlain‘s new Écrin 6 Couleurs palettes are also based on a variety of neutral tones, while SUQQU‘s revamped makeup line lays the groundwork with six Blend Color Eyeshadow palettes, all with neutral hues.


RMK Fall 2010 Makeup Trend 2

(image from www.iswii.net)


Guerlain Fall 2010 Makeup Trend 1(image from www.guerlain.co.jp)


SUQQU Fall 2010 Makeup Trend 1(image from www.biteki.com)


Pinks, Mauves, Purples & Plums

Biteki (September 2010) calls them the berry tones, and those who are not enticed by the skin-tonal colors and who are interested in more vibrant shades might want to look into these mouth-watering colors.

Dior‘s 5 Color Design palette in Pink Design includes a dusty pink and a sophisticated muted purple. Estée Lauder‘s Pure Color 5 Color Eyeshadow Palette in Surreal Violet offers some delicious berry shades.  Addiction‘s fall 2010 makeup collection includes berry-toned items for eyes as well as lips. (Refer to the link for the new items for lips.)


Dior Fall 2010 Makeup Trend 1(image from www.dior.com)


Dior Fall 2010 Makeup Trend 2(image from www.sephora.com)


Estee Lauder Fall 2010 Makeup Trend 1(image from www.esteelauder.com)


Addiction Fall 2010 Makeup Trend 1(image from www.joseishi.net/voce)


Mix & Match

What is interesting is that many brands feature both color trends in their fall 2010 makeup collections (either in one single item or in various items in the collection). Here are some of the highlights:

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(continued from Part 1)

6. Lavshuca

(Light Mix Eyes palettes)
(image from www.kanebo-cosmetics.jp/lavshuca)

As I mentioned before, Lavshuca has been placing its brand emphasis on lip products in the last few seasons. The new Full Balloon Rouge for fall 2009 aims to make lips appear fuller and reduce vertical lip lines. The new Light Mix Eyes palettes look very easy to wear, and I think there might be other color variations to be released next year. (There are two new Dual Prism Eyes variations and one new Grade Color Eyes variation this season.)

5. Helena Rubinstein


I am still not pleased with the fact that Helena Rubinstein is no longer available in the UK. (Have a look at my Bring It Back! post on Helena Rubinstein.) Every now and then, there are products in its seasonal collections that I really want to try. In fall 2009, Helena Rubinstein is among the very few brands whose new lip glosses reflect the current purple trend, as two of the four new Wanted Gloss shades are purple-toned.

4. Three

(image from www.threecosmetics.com)

Like Addiction, Three is a new Japanese beauty brand that was launched in fall 2009. (I will present a brand profile on Three later on.) While Addiction is edgy and fashion-forward, Three is polished and demure. The vast launch lineup features all the basic point (color) makeup items, and both the simple and low-key packaging and the sophisticated colors remind me of the early days of Lunasol.

The countdown concludes early next week.

Related posts:

Lavshuca Holiday 2009 Collection

Lavshuca Finish Powder in Lucent & High Cover

Bring It Back! Shiseido’s Inoui ID


Exciting spring 2008 makeup preview!
(image from i-voce.boxerblog.com/contents/index.html)

The Voce website has a page from the January 2008 issue, featuring a preview of some spring 2008 makeup collections.

I see Dior, Chanel, Jill Stuart, Lunasol, Anna Sui, Givenchy, Guerlain, Coffret D’Or, Beauté de Kosé, and perhaps Helena Rubinstein, Sofina Est and Shu Uemura…just to name a few.

I think I have already seen some items I want…and it is still November!

I am loving the look of the Chanel and Lunasol lilac eyeshadow palettes (as if I didn’t have enough lilac palettes…with my T’Estimo, Jill Stuart, and Lavshuca lilac bonanza).

What has grabbed your attention?

Updated on Friday, November 23, 2007:

Bjooti has kindly confirmed that the zebra-printed one towards the top left is indeed from the Helena Rubinstein spring 2008 collection. Take a look at the full collection on her blog!

Related Posts (let’s go back to holiday 2007):

Dior DiorLight Jewelled Makeup Necklace
(another beautiful Dior seasonal item)

Lavshuca Christmas 2007 Makeup Palette
(as cute as a box of chocolates…)


(pictured: my HR items…and I want more!)

Helena Rubinstein is the one that said “There are no ugly women, only lazy ones.” Whether you agree with it or not, it cannot be denied she more than made her mark in the beauty industry.

I always think there is a sense of sophistication and intelligence in her makeup line. The packaging during the 1990’s incorporated colors and finishes that resembled marble and gold. There was a great deal of quiet confidence and assertiveness about it, which really appealed to me. The current reflective copper-tone packaging has a very glamorous edge.

Helena Rubinstein’s mascaras (along with Lancome’s Extencil) started the craze for ultra long, voluminous, and curly eyelashes in Japan about a decade ago, lasting all the way until today. HR’s various mascaras have continued to be on the best-selling lists there as well.

Skincare-wise, I used to really like their cleansing and toning products, as they were gentle to my sensitive skin.

I am aware that her cosmetics line is still available in many countries (see the list on the Helena Rubinstein website), but it is no longer available in the UK or US. I really hope it will be available again soon! (By the way, it is available in Japan…that’s one more reason to go to Japan for……)

Any HR product that you have used and liked? Let me know!


I came across an interesting feature on the January issue of Biteki magazine. It lists best-sellers in each major department store throughout Japan and compares what customers like in different parts of the country. Today I am listing some of them as a whole (non-areal-specific) for you to have a look and I am focusing on products from brands available internationally.


Shiseido Cle de Peau: Lotion Tendre
Clinique: Turnaround Concentrate
Origins: Dr. Andrew Weil for Origins Plantidote Mega-Mushroom Face Serum
Dior: Capture Totale Multi-Protection Correction Serum
RMK: Skin Smoother
RMK: Face Protector SPF 31
Biotherm: Celluli Peel
Clarins: Total Body Lift
SKII: Skin Treatment Essence

*Base Makeup*

RMK: Makeup Base
RMK: Creamy Makeup Base Mat
RMK: Liquid Foundation
YSL: Touche Eclat
Clinique: All About Eyes Concealer
Clinique: Perfectly Real Makeup

*Color Makeup*

Bobbi Brown: Long-Wear Gel Eyeliner
Helena Rubinstein: Lash Queen Water-Proof

Lancome: L’Extreme Water-Proof

Lancome: Juicy Tube 17
Chanel: Rouge Allure 04, 13, 30
Dior: Rouge Dior 434
RMK: Ingenious Cheeks 29
RMK: Water Color Eyes 04
Anna Sui: Nail Color 333
Paul & Joe: Nail Color 26

(from Biteki January 2007)

One thing I have noticed is that there is one lipstick that tops virtually all the department store top-selling lists: Dior Addict Ultra Shine 2 in 340 Shiniest Peach. Ultra Shine 2 is only available in Asia at the moment, but the very exclusive Harvey Nichols in London actually has it!

Coming up in my next post, I will be sharing my daily foundation routine.