-Kao

Kao Sofina Est Holiday 2017 Makeup 1

(images from www.sofina.co.jp/est,
info from www.sofina.co.jp/est & www.biteki.com)

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Kao Sofina Est released its holiday 2017 makeup collection in Japan on November 4th. The collection includes:

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Kanebo Items to Be Discontinued Summer Fall Winter 2016 Spring 2017 1

(image from www.kanebo-cosmetics.co.jp)

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If you are a fan of Japanese cosmetics, you might have had the experience of checking the official website of a Japanese beauty brand for information on a particular product (probably something you consider purchasing) only to find that the product has been quietly discontinued and is no longer listed on the website. (I’ve certainly had that experience!)

Thankfully, several websites of Japanese beauty companies and brands now feature pages that list items that have just been or will soon be discontinued. Here are some that I have come across:

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Kao Est Holiday 2016 Makeup 1

(image from www.kao.co.jp/est)
(info from www.kao.co.jp/est & www.cosme.net)

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Kao Est released its holiday 2016 makeup collection in Japan on November 5th. The collection includes:

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Kao Sofina Aube Couture Spring 2017 Makeup 1

(images & info from i-voce.jp)

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Kao Sofina Aube Couture will release its spring 2017 makeup collection in Japan on November 22nd. The collection includes:

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Kao Sofina Primavista Ange Liquid Foundation UV Long Keep Spring Summer 2013 Base Makeup 1

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I rarely use liquid foundations as they tend not to suit my oily skin. However, I got curious about Primavista Ange Liquid Foundation UV (Long Keep) and I decided to try it mainly for research purposes.

(For a brief profile on Primavista Ange, read my review of the line’s Powder Foundation UV (Long Keep). I have also reviewed Long Keep Base UV, possibly the line’s most popular product).

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Kao Sofina Aube Couture Fall 2016 Makeup 1

(image from www.nikkei.com)
(info from www.kao.com/jp)

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Kao Sofina Aube Couture will release its fall 2016 makeup collection in Japan on June 28th. The collection includes:

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(continued from Part 1)

6th: SUQQU

SUQQU Holiday 2015 Makeup 4

(image from www.facebook.com/suqqu.official)

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SUQQU has been very good to its UK fans this holiday season. Besides the two 2015 Christmas Makeup Kits, the brand’s holiday 2015 makeup collection features UK exclusives as well as items from the Hankyu Umeda third anniversary collection.

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Kao Sofina Aube Couture Spring 2016 Makeup 1

(image from www.nikkei.com)
(info from www.kao.com & www.nikkei.com)

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Kao Sofina Aube Couture will release its spring 2016 makeup collection in Japan on November 24th. The collection includes:

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Kao Est 15th Anniversary Fall Holiday 2015 Makeup 1

(image from www.wwdjapan.com)
(info from www.kao.co.jp/est,
www.wwdjapan.com, www.cosme.net & i-voce.jp)

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Launched in 2000, Kao Est is celebrating its 15th anniversary this year. The brand will release its 15th anniversary makeup and skincare collection in Japan on September 5th. The collection includes:

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Kao Est Emotional Multiple Eyes 11 Spring 2010 Makeup 1

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Est was launched by Kao in 2000. Excluding brands from companies acquired by Kao Corporation (such as Kanebo Cosmetics Inc.), Est is currently Kao’s only department-store beauty brand in Japan. It was launched as a high-end range under Kao Sofina and it used to be sold at Sofina counters in department stores. (“Est” used to stand for “Essence of Sofina Technology”.) Since it became independent from Sofina a few years ago, it has been having its own department-store counters. (Sofina is now mainly available in drugstores and pharmacies in Japan.)

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