From the category archives:

-Max Factor

SK-II Fall 2012 Makeup 1(image/info from www.nikkei.com)

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SK-II will release its fall 2012 makeup collection in Japan on August 21st. The collection includes:

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Max Factor Smoky Eye Effect Eyeshadow Onyx Smoke 1

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Available in six variations, Max Factor‘s new Smoky Eye Effect Eyeshadow aims to make the trendy smoky-eye look easier to create. The cream-stick formula allows blending with fingers and without the use of brushes.

Each variation contains two shades. The lighter shade has a rounded edge and the darker shade is more tapered. The shade I am featuring here, Onyx Smoke, features a silvery white and a black. The silvery white has a pearly finish and the black has some sparse shimmer. I like the fact that the silvery white is not overly pigment-rich or too frosty. The black, when blended, is more grey than black.

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RMK Fall 2010 Makeup Trend 1(image from www.rmkrmk.com)

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Color-wise, the fall 2010 makeup trends seem to be a natural progression from the last few seasons. Beiges and browns dominated spring 2010, and they are still a key trend in fall 2010, (Gone are the grays, which were prominent in fall 2009, as a major color trend.) Meanwhile, purples shone last fall and they have taken on a few varied hues this season.

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Beiges & Browns

RMK puts browns firmly on center stage with the Autumn Brown collection. The limited-edition Brown Eyes palettes feature various brown tones. (The palettes are called Deep Brown, Dark Brown, Red Brown, Yellow Brown and Beige Brown.) Guerlain‘s new Écrin 6 Couleurs palettes are also based on a variety of neutral tones, while SUQQU‘s revamped makeup line lays the groundwork with six Blend Color Eyeshadow palettes, all with neutral hues.

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RMK Fall 2010 Makeup Trend 2

(image from www.iswii.net)

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Guerlain Fall 2010 Makeup Trend 1(image from www.guerlain.co.jp)

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SUQQU Fall 2010 Makeup Trend 1(image from www.biteki.com)

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Pinks, Mauves, Purples & Plums

Biteki (September 2010) calls them the berry tones, and those who are not enticed by the skin-tonal colors and who are interested in more vibrant shades might want to look into these mouth-watering colors.

Dior‘s 5 Color Design palette in Pink Design includes a dusty pink and a sophisticated muted purple. Estée Lauder‘s Pure Color 5 Color Eyeshadow Palette in Surreal Violet offers some delicious berry shades.  Addiction‘s fall 2010 makeup collection includes berry-toned items for eyes as well as lips. (Refer to the link for the new items for lips.)

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Dior Fall 2010 Makeup Trend 1(image from www.dior.com)

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Dior Fall 2010 Makeup Trend 2(image from www.sephora.com)

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Estee Lauder Fall 2010 Makeup Trend 1(image from www.esteelauder.com)

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Addiction Fall 2010 Makeup Trend 1(image from www.joseishi.net/voce)

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Mix & Match

What is interesting is that many brands feature both color trends in their fall 2010 makeup collections (either in one single item or in various items in the collection). Here are some of the highlights:

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Max Factor‘s latest lip gloss range, Vibrant Curve Effect, is co-designed by the brand’s Global Creative Design Director, Pat McGrath. The range promises to deliver vibrant colors, high shine, and fuller lips. Today I am featuring the shade in 11 Fashion Leader.

One of the features of the range is the slanted ridged ShineSculpt applicator, which is designed to pick up more gloss and to hug the lips better.

In the tube, the shade looks like a soft peach with mild shimmer. On the lips, it is a very sheer peach with soft shimmer. It has a subtle watermelon scent.

Even though the range is claimed to create high shine, I find it very difficult to create substantial shine or gloss with it. With a couple of layers, the product imparts a subtle and natural moist sheen on the lips. I had to layer the gloss for five or six times to get a soft gloss. The application picks up a decent amount of product, but it is not as effective as a brush or a spatula applicator.

In comparison, Revlon’s Super Lustrous Lipglosses which I recently reviewed are able to create a very glossy finish with two layers. They are also more pigmented and the colors are much more vibrant.

If you are looking for a lip gloss that has an ultra-natural finish, then Vibrant Curve Effect is worth a look. Also, if you like non-sticky lip glosses that don’t feel heavy on the lips, this range will probably appeal to you too.

However, if you want substantial shine and gloss, you are likely to be disappointed with the range and I would recommend looking into lip glosses from Dior, YSL (Golden Gloss), Lunasol (Full Glamour Gloss, one of my favorite lip gloss ranges), Paul & Joe, Makemania (Curvy Lip Silicone), Revlon, and Bobbi Brown (Brightening Lip Gloss).

(The product featured in this article is provided by Max Factor.)

Related posts:

NARS Lip Glosses in Supervixen & Sunset Strip

Barry M Lip Gloss Wands

Natural Makeup Recommendations (2 of 3): Cheeks & Lips

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6. Max Factor

(image from www.maxfactor.jp)

Some beauty lines in Japan let customers choose what they want in the holiday makeup kits. For holiday 2009, Max Factor offers the Foundation Set and the Color Makeup Set. With the Foundation Set, customers can go for one foundation and one makeup base, while they can choose one eyeshadow palette and one mascara for the Color Makeup Set. There are also two makeup pouches to choose from, and I think both look very lovely.

5. Anna Sui

(image from www.annasui-cosmetics.com)

There are some very collectible items in Anna Sui’s holiday 2009 collection. The Hand Mirror Eye Color Palette and the Hand Mirror Lip Color Palette are especially eye-catching. (I am sure they are popular with Anna Sui fans.) The makeup case also looks quite princessy.

4. Magie Deco

(image from www.cosme.net)

Since Magie Deco was launched in 2007, it has been bringing out makeup sets for the holiday season. For 2009, Magie Deco Coffret III includes a very pretty eyeshadow palette, with colors such as beige gold, light pink, and deep purple. The set also contains a pressed powder and a powder brush. This is probably my favorite holiday makeup set from Magie Deco, which is very closely followed by the 2007 coffret. (See the 2007 coffret here and the one for 2008 here.)

Related posts:

Max Factor Eye Gradation Colors

Anna Sui Spring 2010 Makeup Collection

Magie Deco Fall 2009 Collection

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(images/info from www.cosme.net)

Max Factor will release its spring 2010 makeup collection in Japan on January 21st. The collection includes:

- Eye Gradation Colors (above, 2 new variations)

- Angelic Lip (3 new shades)

- Angelic Lip Brilliant (3 new shades)

- Lipfinity Pro (3 new shades)

(All the items in this collection are limited editions.)

Related posts:

Max Factor Fall 2009 Collection

Max Factor Spring 2009 Eye Gradation Colors

Packaging Matters – Maybelline in Japan

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(image from www.joseishi.net/voce)

Max Factor will release its fall 2009 collection in Japan on July 21st. The new items include:

- Eye Gradation Colors palettes (2 new variations)
- Angelic Lips (3 new shades)
- Angelic Lips Brilliant (3 new shades)
- Lipfinity Pro (3 new shades)
- Lash Artist Waterproof (2 shades)

All items are limited editions. (Please note that items in Max Factor’s seasonal makeup collections outside Japan do vary.)

Related posts:

Max Factor Spring 2009 Eye Gradation Colors

Packaging Matters – Maybelline in Japan

Lunasol Fall 2009 Collection

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(image and info from www.cosme.net)

Max Factor usually releases different products for the Japanese market with different colors and packaging to appeal to Japanese consumers. The new Eye Gradation Colors palettes for spring 2009, which seem to be Japan-only releases, are a good example.

They are very similar to the kind of palettes released by mass-market lines such as Maquillage and Coffret D’Or. First of all, the 4-color palettes include a base color, a light color, a darker shading color, and a lining color. Also, easy-to-wear gradation palettes like these are still very popular in Japan.

I haven’t been paying a lot of attention to makeup from Max Factor lately, but these palettes look very pretty, with some gorgeous purples and pinks. Hopefully we’ll see some close-ups of them in Japanese beauty magazines later on.

Related Posts:

Packaging Matters – Maybelline in Japan

Coffret D’Or Spring 2009 Collection

Maquillage Spring 2009 Collection

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