all about Japanese cosmetics

(images and info from www.iswii.net)

Here is a look at Jill Stuart‘s spring 2009 makeup collection. Titled “Blossoming Pink”, the collection features feminine pink tones and a couple of shades with a hint of purple. The lineup includes:

Illuminance Eyes: 1 new variation (seen above)

Seductive Eyes: 1 new variation

Mix Blush Compact: two new variations



Jelly Eye Color: two new limited-edition shades



Jelly Lip Gloss: 12 shades (2 limited-edition shades, product name translated by Haru at Rouge Deluxe)



Nail Lacquer N: 5 shades (2 limited-edition shades)

I was expecting more eye palettes from Jill Stuart’s spring 2009 lineup, but it seems that the collection is more about the launch of Jelly Lip Gloss, which is a new product. But if you are a fan of Jelly Eye Color, I think you are probably pleased to see the two long-awaited new shades. (The other is of a dark-grey tone.)

Related Posts:

Jill Stuart Available in Hong Kong in December

Jill Stuart Available in the US in 2009

Jill Stuart Holiday 2008 Collection

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(image and info from www.cosme.net)

Max Factor usually releases different products for the Japanese market with different colors and packaging to appeal to Japanese consumers. The new Eye Gradation Colors palettes for spring 2009, which seem to be Japan-only releases, are a good example.

They are very similar to the kind of palettes released by mass-market lines such as Maquillage and Coffret D’Or. First of all, the 4-color palettes include a base color, a light color, a darker shading color, and a lining color. Also, easy-to-wear gradation palettes like these are still very popular in Japan.

I haven’t been paying a lot of attention to makeup from Max Factor lately, but these palettes look very pretty, with some gorgeous purples and pinks. Hopefully we’ll see some close-ups of them in Japanese beauty magazines later on.

Related Posts:

Packaging Matters – Maybelline in Japan

Coffret D’Or Spring 2009 Collection

Maquillage Spring 2009 Collection

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(image and info from www.nikkei.co.uk)

The Kao-owned Est will release its spring 2009 collection in Japan on January 10, 2009. The lineup includes:

– Emotional Multiple Eyes palettes: 4 variations
– Emotional Aura Pact (for face and eyes): 1 new variation
– Emotional Aura Gloss: 3 new shades (limited editions)
– Emotional Aura Lips: 3 new shades

I have not tried anything from Est yet and I am really looking forward to making my first purchase. But at the moment I am not sure I would go for any item in this collection. Perhaps some more photos from Japanese beauty magazines will change my mind.

Related Posts:

Capturing Your Emotional Beauty
(a profile on Est)

Est Holiday 2008 Collection

Est Fall 2008 Collection

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My post on Lunasol’s spring 2009 collection has been updated with a link to some great images, including photos of two of the actual palettes on a Japanese auction site as well as photos of Lunasol’s spring 2009 promotional leaflet.

I am still loving the lilac palette (03 Purple Gradation (Wisteria)). It is a must-have for me next season. (I am also thinking about getting the lip gloss that goes with the palette.) The pink palette (01 Pink Gradation (Sakura)) is looking delicious as well!

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For the last few holiday seasons, RMK has brought out luxury makeup palettes that include items for eyes, cheeks, and lips. Today I am reviewing the 2008 version of the RMK Christmas Palette.

The holiday palette for this year is presented in a rectangular gold pouch with a chic metallic finish. The palette itself is black.


The palette includes four eyeshadows, a travel-sized mascara, a travel-sized lip gloss, face colors, and pressed powder. The pressed powder, powder puff and blusher brush are in the pull-out drawer on the bottom layer.

Eyeshadows

The three light shades (gold, pink, and green) are very sheer and mainly add (quite sparkly) shimmer to the eyes. The brown is less shimmery and a lot more pigmented. It can be a subtle eyelining shade or part of your smoky-eye look.

Face Colors

At first, I thought the coral-orange blusher would be too warm for my liking, but it goes on as a nice warm coral-pink that looks surprisingly natural. Both the blusher and the highlighter have shimmer. (The shimmer in the highlighter is more pronounced.)

Pressed Powder

It goes on luminously matte and has good pore coverage. However, compared with products like Kiss Mat Chiffon Powder and Lavshuca Face Powder in Lucent, it lacks shine control and will not suit those with oily skin.


Separate Curl Mascara in 01 Black (travel-sized)

This waterproof mascara is part of RMK’s regular mascara lineup. The brush is slightly curled. For me, it creates more volume and definition rather than length. On my lashes, it doesn’t clump or smudge.


Gloss Lips in EX-11 (limited-edition shade, travel-sized)

This is a semi-sheer gloss with a hint of beige and should suit most complexions. It has very pretty multi-colored shimmer. As far as I remember, RMK’s lip glosses come with a brush applicator. This one has a sponge applicator.

Overall, this set creates a warm and glowy makeup look for the holiday season. How you use the pigmented brown eyeshadow will determine how dramatic the overall look is. If you have been thinking about trying items from RMK, this set (including the brand’s popular items like the mascara and Gloss Lips) is worth considering.

If you would like to see swatches and FOTDs of this palette, please head over here and here. Enjoy!

Related Posts:

Review: RMK Fall 2008 Collection

Can’t Live Without – RMK Cleansing Oil

Beauty City Guide – London

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(image from www.chicca.jp)

The Kanebo-owned CHICCA will release its spring 2009 collection in Japan on February 4th, 2009. Titled “Touch the Flowers”, the collection includes:

– Enticing Lipstick: 10 new shades
– Enticing Lip Gloss: 4 new shades
– Enticing Lip Pencil: 3 shades
– Enthralling Powder Eye Shadow (duo): 4 new variations
– Flush Blush: 2 new shades
– Perfect Readiness Face Protector (SPF 37, PA++)

(info from Nikkei Net)

Like Lunasol’s spring 2009 lineup, this collection seems to be inspired by floral shades. I will update this post when I come across any image of the collection.

Related Posts:

CHICCA Holiday 2008 Collection

CHICCA Fall 2008 Collection

Brand Launch: CHICCA

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(image and info from www.annasui-cosmetics.com)

The Anna Sui Cosmetics website has been updated to feature the second part of the holiday 2008 collection. All items are limited editions and will be released in Japan on December 4th. (See part one of the collection here.)

The collection will include two sets of Rouge Collection. The once very popular (and later discontinued) Ring Rouge will make an appearance in each of the two sets. It is paired with a special edition of Mini Rouge, with an added charm. They are presented in the Original Jewelry Box.

Also in the second part of the holiday collection is Beauty Mirror (Rose) W, which will please some of those who collect Anna Sui’s beauty accessories.

Related Posts:

To Buy or Not to Buy – Anna Sui Makeup Color Collection D

My Anna Sui Foundation Cases
(including a photo of Hand Mirror G from holiday 2007)

Loving Japanese Brands – Anna Sui

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(image from i-voce.boxerblog.com/newsflash/)

The Voce blog now has images of Shu Uemura’s spring 2009 collection. Spring collections from Japanese beauty brands are usually the most colorful out of all the seasonal additions, and Shu Uemura’s new lineup, titled “Mirage”, certainly has some vibrant shades. Do enjoy the images!

Updated on December 17th, 2008:

Please see more images here.

Related Posts:

Shu Uemura Holiday 2008 Collection

Viktor & Rolf for Shu Uemura

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(image and info from www.nikkei.co.jp)

Maquillage will release its spring 2009 point makeup collection in Japan on January 21 and base makeup collection on February 21, 2008.

The new point makeup collection includes:

– Moisture Rouge (Color-on Type): 12 shades (including 6 Clear-Fit Colors)
– Moisture Rouge (Sheer Type): 9 shades
– Lip Essence EX (lipstick base)
– Eyes Creator (3D): 5 variations
– Face Creator (3D): 4 variations
– Eye Color N (Powder): 15 shades
– Eye Color N (Cream): 10 shades (as base or eyeliner)

The cases (which include the brush/ sponge tip) of Face Creator/ Eye Color N are sold separately.

The Eyes Creator (3D) palettes include four powder eyeshadows and a cream eyeliner. (I will pay attention to VI367, presumably a lilac palette.) The Face Creators feature a blusher as well as shades to highlight and contour the face.

The new base makeup items include:

– Lasting Powdery UV (SPF 25, PA++)
– Lasting Liquid UV (SPF 25, PA++)
– Styling Keep Base UV (SPF 24, PA++)
– Concealer Stick EX (SPF 25, PA++): 3 shades

Maquillage is quite widely available in Asia. According to Nikkei Net, it is sold in Japan, Korea, Singapore, Thailand, Taiwan, Hong Kong, The Philippines, Vietnam, and Malaysia. It will launch in China in 2009.

Related Posts:

Maquillage Holiday 2008 Collection

Maquillage Lasting Climax Rouge in RS310

Maquillage Clean Contrast Eyes 2 in SV844

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(image from Shiseido)

For me, Japanese makeup is constantly innovative and progressive, and, on the whole, it is leading the rest of the field. Today I’d like to talk a little bit about the product development of point (color) makeup, and I’ll probably touch upon base makeup in a later post.

If you have been following Japanese cosmetics for the last decade, you will probably remember that, in the late 90s, a lot of the innovations were about creating lipsticks with a beaming watery shine. It was all about “gloss in a stick”. I still remember some ads from Shiseido PN featuring Arisa Mizuki with very glossy lips. The image you see above, from Shiseido PN’s spring 1999 collection, is what I remember the most from that period of time, and it really reflected what was then going on with Japanese makeup.

After the millennium, the development moved onto eyeshadows. The pigmentation level became more varied and there were more textures available (mousse, cream, liquid,…), both of which offered more choices for us. Also, the texture of the powder as well as blendability the staying power improved quite substantially. As far as trend is concerned, Japanese eyeshadows were getting more and more shimmery. They created dimension for the eyes, but it became increasingly difficult to find matte eyeshadows from Japanese brands. (It is almost hard to believe that Sofina’s Aube used to release eyeshadows that were completely matte.)

Now, we are back to lipsticks, as we have come full-circle within the last decade. While it was mainly about the finish ten years ago, it is now about the inner strengths. Major brands like Shiseido and Kanebo have been working on improving lipsticks’ moisture level and lasting power. Marketing-wise, lipsticks are often taking center stage as key items in seasonal collections, whereas, only a few years ago, they seemed almost secondary to all the eyeshadow palettes.

Lavshuca spring 2009 collection features
Dramatic Memory Rouge, which incorporates
“moisture wrapping oil” for continual moisture
and “fit stay oil” for lasting color
(image and info from www.nikkei.co.jp)


Unlike eyeshadows, I don’t think we are going to see a shift in the finish of lipsticks. (It seems that most Japanese customers still prefer moderately-pigmented lipsticks with a mildly glossy shine.) But we will hopefully be experiencing lipsticks that are even more lip-conditioning and with even better lasting power. So far I haven’t seen the drastic difference across major brands that I saw in eyeshadows (in terms of texture and staying power), but this is where the advancement of technology can potentially work its trick. We’ll see what happens.

Precursors of tomorrow:

Maquillage Lasting Climax Rouge

Coffret D’Or Full Styling Rouge Color

SUQQU Creamy Lipstick

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