all about Japanese cosmetics

(All available in the UK!)
(anti-clockwise from top-left:
Paul & Joe Blanc Body Lotion
RMK Cleansing Oil N
RMK Irresistible Lips C in 03 Holographic Sheer Pink
SUQQU Creamy Lipstick in 22 Benikoji
Paul & Joe Nail Treatment Oil
SUQQU Sanzekan Eau de Toilette)

As requested by a reader, today I am focusing on Japanese cosmetics brands available in the UK and where they can be found.

(If you are reading this from other countries or if you live in the UK but are quite far away from the counters, I will be mentioning possible ways to purchase from some of these brands on-line or through Selfridges.)

Here we go…

So far, there never seems to be a wide array of Japanese cosmetics lines in the UK. But what is available here is nonetheless a good selection of what the Japanese cosmetics industry has to offer. It also includes one of my favorite Japanese brands, Paul & Joe, which we will start with.

— Paul & Joe

(Paul & Joe spring 2008 collection: Sweetie)
(image from www.paul-joe-beaute.com/en/index.html)


Launched in Japan in spring 2002, Paul & Joe was an instant sensation. With its beautifully feminine packaging, it was almost the Jill Stuart before there was Jill Stuart.

To my delight, it was launched a couple of years later in London’s Harvey Nichols, where I saw the line in person for the very first time. Now it is available in Fenwick and Harrods in London, apart from the three Paul & Joe’s London boutiques. If you only have time for one counter when you are in London, go straight to Fenwick. The counter there is larger and has a better testing area.

There are several authorized on-line sellers of Paul & Joe in the UK, some of which deliver internationally. You can find them on the Shop Info page on Paul & Joe’s English website.

If you are interested, you can read my reviews on Paul & Joe’s Foundation Primer N, Lip Gloss N, and Face Powder, as well as my personal take on the brand.

— RMK

(RMK spring 2008 collection: Shiny Mix Dots)
(image from www.rmkrmk.com/global/)



Developed by Japanese makeup artist Rumiko, the minimally packaged makeup range is trendy but wearable and has featured a lot of distinctive seasonal collections. Some of RMK‘s most popular products include primers, lip glosses, and mascaras. I myself love RMK’s Cleansing Oil N.

Like Paul & Joe, RMK debuted in London’s Harvey Nichols. Later, it moved to House of Fraser on Oxford Street and it now resides in the nearby Selfridges. It is also available in Selfridges in Trafford Centre in Manchester and House of Fraser in Glasgow.

At the moment, UK is the only country outside Asia where RMK has a retail point. But you might be able to buy from the line from Selfridges by phone (from within or outside the UK). Check out Selfridges‘ Service Directory page for detail. (Select “Delivery” for the relevant information).

— SUQQU

(image from www.suqqu.com/global/)

 

SUQQU‘s launch in London’s Selfridges in November 2006 took me by surprise, as it took a different expansion path. Prior to that, outside Japan, it was only available in Bangkok, which was another slightly unconventional move.

SUQQU’s strength and popularity lie in its base makeup range. Its concealers, cream foundation and Clear Veil Powder are what make the brand well-known in Japan. Its eyelash curler is another cult item. I personally love the ultra-sophisticated brand image as well as the luxuriously smooth and silky texture of SUQQU’s lipsticks, eyeshadows, and blushers.

Recently, I have noticed that SUQQU has been trying hard to get featured in major fashion and lifestyle magazines in the UK, which is great to see. You can read my personal thoughts about SUQQU as well as my reviews on SUQQU’s Powder Foundation Glow and Sanzekan Eau de Toilette.

Like RMK, SUQQU’s counter in Selfridges is the only retail point outside Asia. (Again, please check Selfridges‘ Service Directory page if you are interested in purchasing their items by phone.)

— DHC

(image from www.dhcuk.co.uk)


DHC is a very recent addition to the UK beauty scene and is currently available on DHC’s UK website. You can read about my thoughts on the brand in one of my recent posts.

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Updated on February 25th, 2014:

DHC’s Deep Cleansing Oil and Eyelash Tonic are available at Fenwick Bond Street in London (from February 13th, 2014). (information from DHC)

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— SK-II

(Cate Blanchett for SK-II)
(image from www.sk2.co.uk)


Currently owned by Procter & Gamble, this luxury skincare and base makeup line has its roots in Kobe, Japan, and its brand image has always maintained an oriental feel.

SK-II is currently available in several major cities in England and Wales.

— Shiseido International

(Shiseido The Makeup fall 2007 collection)
(image from www.shiseido.co.uk)


The Shiseido lines available in the UK include Shiseido The Makeup, Shiseido The Skincare, Bio-Performance, Benefiance, Pureness, Future Solution, Shiseido Men, and a selection of body and fragrance products.

Shiseido International is currently available in London’s Harrods and Selfridges as well as various other department stores in the UK (apart from Northern Ireland). You can use the Store Locator on Shiseido’s UK website to find your nearest Shiseido counter. A selection of skincare products is also available on QVC UK.

— Kanebo International

(image from www.sensai-cosmetics.com)

Only Kanebo International’s Sensai line (skincare, bodycare, sun care, haircare, and makeup) is available in the UK. It is currently sold in Harrods and its on-line store (where you can also find Shiseido International and SK-II). I am not entirely certain if the line is available in other department stores in the UK. (Do please let me know if you have more information on this. Thank you!)

It is perhaps worth mentioning that Anna Sui was available in the UK for some time before it left several years ago. (It used to be seen in Selfridges and House of Fraser in London.) Also, very intriguingly, one of Kanebo’s makeup and skincare lines, Chic Choc, was very briefly available in the Boots store at Piccadilly Circus in London.

According to what has been happening in the UK in recent years, I suspect that there might be more Japanese brands coming to the UK. I am sure it will only happen very gradually, but I remain optimistic!

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Updated on February 21st, 2011:

Japanese lifestyle brand Muji also carries basic skincare products in the UK. You can purchase them on-line as well as at Muji stores in the UK and concessions in Selfridges in London and Manchester (The Trafford Centre). (Have a look at the store locator here.)

See my review of Muji Cleansing Oil here.

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Updated on August 25th, 2012:

Astalift is now available in the UK. (Read my review of Regenerating Night Cream.)

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Updated on December 9th, 2013:

It seems that Muji stopped carrying skincare items in the UK. Only beauty accessories are available now.

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Updated on January 22nd, 2014:

Some Anna Sui items are now available on www.asos.com. (Many thanks to Leila for bringing my attention to this!

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Updated on March 1st, 2016:

Some Muji skincare products are available in the UK again.

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Related Posts:

All About Japanese Cosmetics
(celebrating my love for Japanese cosmetics)

Japanese vs. Western
(my comparison of the two camps)

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(Paul & Joe Face Powder in 03 Ambre)

I bought Paul & Joe‘s Face Powder in Harrods in London during the winter sale just a few weeks ago. At 50% off (13 pounds), it was a good bargain. (You can read about some of the huge savings people can make on cosmetics in the UK during the seasonal sales.)

The reason why it was reduced is that Face Powder was replaced by Face Powder N last year, so the Paul & Joe counters (both in Harrods and Fenwick) were clearing out this previous version. (The comparison between the two versions will be made towards the end of this post.) I hadn’t tried the loose powder by Paul & Joe before so I thought I’d try it at this reasonable price.

Like Anna Sui’s loose powder, the case is quite bulky, but I absolutely don’t mind. (I do like my makeup items to have a substantial look and feel.)

(the case and the puff)

Also, like Anna Sui’s loose powder, the cap simply rests on the loose powder container. This can also make transporting the case tricky. I have heard about many “accidents” where the whole case is tipped over and half of the powder ends up on the floor. (Basically, this loose powder is one of the best candidates for the centerpiece on your glamorous dressing table. It is probably not even suitable for trips around your home.)

(The cap simply goes on the silvery rim.)

The similarity to the Anna Sui powder continues. The refill is in a closed round paper container. The top is cut off to reveal the powder.

(I followed the dotted lines…)

Then, the powder container goes back into the loose powder case. The sift is simply placed on top of the powder.

(It is finally done…)

I know that many people really don’t like this design, all the way from the case to the refill and the sift. It all seems quite fiddly. I personally don’t have problems with them. I think it has that delicate “handle with care” quality that can really appeal to me sometimes.

What I do have a problem with is the powder puff. Imagine your puff for your loose body shimmer and this is basically it. First of all, it is too hairy and fluffy for an even application. All I can do is very lightly dust the powder on the face. There is no way I can press the powder onto the skin evenly and have the powder diffuse the look of the pores. Secondly, the core of the puff is solid, so I can’t rub the two sides of the puff against each other to make the puff drink in the powder evenly. The powder can only sit on top of all the fluffy hair, and this simply doesn’t help with an even application. So, I use one of my other loose powder puffs instead.

Onto the finish of the powder itself. I have often heard that Paul & Joe’s base makeup line (primers, foundations, concealers, and loose powder… particularly the foundations) is all about creating a sheer and ultra-natural look. This is certainly what this loose powder offers. Because 03 Ambre is quite a good match with my skin-tone, it goes on almost invisibly, as it imparts a very light air of luminosity. The powder does have shimmer, but it is quite fine and sparse. The finish is very gentle and subtle and is not visibly either matte or glowy.

If you like an ultra-natural barely-there look, then this loose powder is worth trying. But I usually like my loose powder to give me a matte finish and to have a good pore-diffusing and sebum-controlling ability.

While at the counter, I noticed that the new version of loose powder (Face Powder N) is almost completely shimmer-less. It will probably give me the matte finish I like. Also, the shade in #02, which is the closest to the #03 Ambre that I have, seems, in a good way, slightly less pinkish and more yellowish. This would be the shade I would go for if I decide to try the current version. Also, it seems that #03 (of the new version) is one of the darkest loose powder shades from a Japanese cosmetics brand. If you have darker skin-tones and find it difficult to find a loose powder from a Japanese brand, then this shade might be worth a look.

Over all, Paul & Joe Face Powder is all about subtlety. I will definitely continue to enjoy using it sometimes, but I will reach for some of my other loose powder options when I need a truly finished look.

(One note: I think the Paul & Joe Face Powder, which I am reviewing here, might have also been replaced by Face Powder N in some other countries. But, some of the authorized Paul & Joe on-line sellers in the UK, which are listed on the Shop Info page of the English Paul & Joe Beauty website, are still carrying the Face Powder. I believe some of them ship internationally.)

Related Posts:

Paul & Joe Foundation Primer N
(a very effective and well-rounded primer)

Paul & Joe Lip Gloss N in Black-Tie

(my favorite Holiday 2007 item)

Loving Japanese Brands: Paul & Joe
(my personal take on Paul & Joe)

Lavshuca Face Powder
(my current favorite loose powder)

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Kanebo CHICCA Update!

by PJ on Saturday, January 26, 2008

in -Kanebo, all about Japanese cosmetics

(image from Kanebo CHICCA)

My post on Kanebo’s upcoming high-end brand, CHICCA, has been updated to include the link to the (beautifully made) official website, additional photos of the lineup, and the two items that have caught my eye.

Have a look, and enjoy!

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(Kanebo CHICCA counter design)
(image from www.nikkei.co.jp)

(the classy detail of the packaging)
(image from www.chicca.jp)


On March 5, Kanebo will launch a new brand, CHICCA (pronounced “kikka”), which will have its own counters in department stores in Japan.

The brand image will be minimalistic and sophisticated.

Targeted at a more mature clientèle, CHICCA will be one of the most high-end brands under the Kanebo Company. In the makeup line, a lipstick will retail at around 50 USD and the pressed powder will retail at around 98 USD in Japan.

(CHICCA’s debut base and color makeup lineup)
(image from www.chicca.jp)

(CHICCA’s debut skincare lineup)
(image from www.nikkei.co.jp)

(part of the color makeup lineup)
(image from www.chicca.jp)

Following the debut of Coffret D’Or last December, this will be another important move from Kanebo, which was not doing very well financially and was purchased by Kao in early 2006. It would be interesting to see how CHICCA competes with other top-end brands in the future.

Updated on January 28, 2008:

CHICCA’s official website has been launched.

Photos of the details of the compact design and part of the color makeup lineup have been added above.

The brand is gradually appealing to me more and more. The Enthralling Powder Eye Shadow (particularly the duo in #02, beautifully named Chiffon Lavender Dress) and Flush Blush (a cream blusher) are just two of the items that have caught my eye.

(CHICCA Enthralling Powder Eye Shadow
and Flush Blush)
(images from www.chicca.jp)

Related Posts:

SUQQU: Sensuality with an Attitude
(another major high-end brand in Japan)

All About Japanese Cosmetics
(Can’t have enough of them…)

Loving Japanese Brands

(Read about my 7 favorite Japanese brands.)

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(RMK Cleansing Oil N)
(image from www.rmkrmk.com/global/)

RMK Cleansing Oil N is the cleansing oil of my choice before and after I was using the cheaper Boots Botanics Essential Oil Wash Off Cleanser, and this is one of my favorite makeup removing products.

To be specific, Cleansing Oil N, out a couple of years ago, is the new version of Cleansing Oil. But I don’t feel that there is any substantial difference between the two versions. Both are equally great.

Like most other cleansing oils, this one cleanses very effectively and melts all water-proof makeup. But three aspects of this cleansing oil stands out for me:

1. It emulsifies very well upon rinsing. There are several cleansing oils I have tried that don’t emulsify very well and leave a greasy film. Even after using a face wash, sometimes my face still feels somewhat greasy. This one leaves the skin very cleansed and fresh. Very occasionally I even forget to wash my face with a face wash immediately afterwards.

2. It is very gentle for my eyes. A couple of cleansing oils that I actually really like can leave my eyes dry if they get into the eyes while dissolving eye makeup. This one is very gentle for the eye area and never feels irritating.

3. With mainly olive, avocado, and grape seed oil, the texture is very light and it spreads wonderfully easily. I find that I don’t need as much per appplication, compared with other cleansing oils.

I am very glad that RMK became available in the UK several years ago, so there was no doubt which cleansing oil I was going to switch (back) to after the Boots Bonatics Oil Cleanser was discontinued.

(Note: Currently, UK is the only place outside Asia where RMK products are available.)

Updated on January 27, 2008:

In the comment section, Jami from Bionic Beauty asked about the ingredient list of this cleansing oil. So here is the full ingredient list of RMK’s Cleansing Oil N that I happen to have saved for future reference. (Please click on the photo for a much larger version.)

(the full ingredient list of RMK Cleansing Oil N,
on the back of the outer packaging)

Related Posts:

I also can’t live without:

Garnier Hand Cocoon

Dove Body Silk

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(Kanebo Coffret D’Or 3D Lighting Eyes)
(image from http://www.kanebo-cosmetics.jp/coffretdor)

Kanebo’s new makeup line, Coffret D’Or, was launched on December 16, 2007 in Japan. (The line is also available in Hong Kong and Taiwan as far as I know.) It is replacing the color makeup line T’Estimo and the base makeup line Revue.Upon seeing the first few images from the line a couple of months ago, I was not very enthusiastic. I thought the packaging was not particularly outstanding and the range of shades was not immensely imaginative.

However, as I saw more and more sneak-peek photos of the collection, Coffret D’Or’s debut lineup started to grow on me. I decided that I would try something from the line.

In many Japanese brands, I think the eyeshadow palettes play an important part in defining the image of the brand, in terms of both packaging and shade combinations. Their 3D Lighting Eyes in 04 Purple Variation really caught my eye. So there was no question which item I would want to try first.

I like the packaging of the palette. It is like a small gift box wrapped in jeweled ribbons. (Many Japanese brands are able to do cute and elegant at the same time without ever appearing tacky.)

04 Purple Variation faces severe competition with my other lilac-based palettes.



The individual shades deserve a detailed mention. First of all, the upper white strip consists of two finishes. (In the photo, you can see that the left half is slightly whiter than the right half.) The right half is a medium pigmented white with very fine multi-color sparkles. The left half is sheerer and has slightly larger multi-color sparkles. The two parts are meant to be used together
as a base (swept across with a brush or a wide sponge-tip) but they can still be used individually. I think the reason the two halves are packaged like this is to showcase the variation of sizes of sparkles and the multi-dimensional effect that they can create together (the namesake 3D effect, I suppose).

On the second row, from left to right:
— a dusty pink with very smooth shimmer and very fine sparkles (medium pigmented)
— a sheer and very pale blue with mild shimmer and slightly larger multi-color sparkles (not glitters)
— a well-pigmented muted violet with sparse multi-color sparkles

The dusty pink has a very mild warm mauve undertone and the pale blue has a hint of cool pale lilac undertone.

The palette is a joy to use. The texture of the powder is very smooth, the shades go on very easily, and blending is effortless.

What some people like about eyeshadow palettes of some Japanese makeup lines is that there are step-by-step instructions on how to use a palette to create the look that it is designed to create and to achieve the look in the promotional image.

(instructions on the back of the outer packaging)
(Please click on the image to see a larger version)


These instructions are very useful for people who may be wary of using 4 or 5 colors on the eyes at the same time and for people who might not feel comfortable asking sales assistants for application tips.
Before I explored other possibilities, I decided to follow the instructions to see what this palette can do for me. I was very pleased. The main idea of this range of palettes is to use the B shade (please refer to the photo above), which is slightly darker and less sparkling, in the outer 2/3 above the eyes to create subtle shadowing and the C shade (paler and more sparkling) in the inner 1/2 above (which overlaps the B shade) and below the eyes to make them pop.

I put the two photos together so you don’t need to refer back and forth:



The finish look is very soft, natural, and sensual, as the B and C shades are both relatively light. But the palette manages to very effectively enhance the dimension of the eyes. I think the delicate variation in shades, pigmentation, shimmer, and sparkles in this palette is a success. Every single element in this palette is doing something that you can see.
 

Out of the five promotional looks (modeled by five Japanese actresses as brand ambassadors for the line), I think the look presented by Tokiwa Takako best demonstrates the eye-sculpting effect of this range of eyeshadow palettes:

 

(Tokiwa Takako for Coffret D’Or)
(image from http://www.kanebo-cosmetics.jp/coffretdor)


(Please note that Tokiwa Takako is using the 3D Lighting Eyes in 05 Gold Variation.)

The instructions seem to aim for a fresh and elegant daytime look. For a more intense evening look, smudging the violet shade further (instead of using the shade to simply line the eyes) will add more drama. (I tried that and it worked very well too.)

Overall, I adore this palette and the soft and understated look that it creates. The shimmer is smooth and velvety, and the multi-color sparkles are delicate but vibrant.

If you prefer a lot of impact for the eye makeup, then this range of palettes might not appeal to you as much. But perhaps Coffret D’Or will bring out more intense color combinations later this year. Judging by the quality of this palette, I think it is worth the wait…

Updated on January 28, 2008:

If you are interested, there are reviews of 02 Blue-Green Variation on My Women Stuff and Mostly Make Up.

My other lilac-based palettes, along with a very short comparison (please click on the links for full reviews):

Jill Stuart Brilliance Eyes in 04 Gem Amethyst
(The shades are sheerer and there are larger sparkles.)

T’Estimo Frame Impact Eyes in 03

(The lilac shades are cooler and there is a wider range of lighter and darker shades for a more intense look.)

Lavshuca Eye Color Select in PU-2
(This palette from Lavshuca’s fall 2007 collection is overall a slightly darker and warmer version of the Coffret D’Or one.)

Please feel free to leave your comment if you’d like to ask me for more comparisons among these palettes and shades!

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(some of my Jill Stuart items)


After previous speculation, it has been confirmed that the Jill Stuart Beauty line will be launched in Taiwan in April.

Taiwan will become the only place outside Japan where the full line is officially available.

As with many other Japanese brands available in Taiwan, it is expected that the overall price-point will be around 10% lower than the retail price in Japan and that all the subsequent seasonal collections will be launched more or less simultaneously in Taiwan. (The Jill Stuart Beauty line is developed, produced, and marketed by Kosé, one of the largest cosmetics companies in Japan. So I usually classify the beauty line as a Japanese line.)

Like previous launches of popular Japanese cosmetics brands (such as Anna Sui, Paul & Joe, Majolica Majorca, and Lavshuca), the news of Jill Stuart’s upcoming launch has hugely excited makeup fans in Taiwan, some of whom travel to Japan regularly to pick up the trendiest and hippiest beauty items.

Many popular Japanese cosmetics brands eventually make their way to Taiwan (in most cases), Hong Kong and Singapore, so I am not totally surprised at the news. (The line debuted in Japan in fall 2005.) I suspect this is also an attempt for the line to test the water before it is considered to be launched in other countries. We’ll see!

(You can read a little bit more about the brand and the launch here if you happen to read Chinese.)

Updated on February 28th 2008:

The first Jill Stuart Beauty counter outside Japan will open on March 6th in Taipei’s Shin Kong Mitsukoshi (Hsinyi A8). (Check here for the source (in Mandarin).)

Updated on March 4th 2008:

Another source mentions that the launch date is March 28th, which should be more accurate.

Updated on March 8th 2008:

Have a look at the price list and the confirmation that there will also be a Jill Stuart counter in SOGO Chung-Hsiao Taipei on March 28th.

Related Posts:

Jill Stuart Launches in the US?
(Is it also happening over in the US?)

Jill Stuart Brilliance Eyes in 04 Gem Amethyst
(out in spring 2007, but still very on-trend this year)

Loving Japanese Brands: Jill Stuart Cosmetics
(my personal take on Jill Stuart)

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(cuticle oil from Paul & Joe (left)
and Ayura (middle and right))

I have to admit in the beginning that, to moisturize my cuticles, I prefer very emollient and dense cuticle creams and that I also use very thick lip balms on my cuticles. In general, cuticle oil, on its own, does not do a lot for me.

But I do have a weakness for cute-looking cuticle oils. A big reason why I bought these three is that they look so adorable. They are like little treats, and I don’t really use them regularly. But, when I do, I use them as a nail/cuticle conditioner underneath my hand cream and cuticle cream.

The Ayura one in the middle is what started this weakness. It was a limited-edition item included in a set a few years ago and it was never sold on its own. The three layers of oil (of pink, peach, and lime-green shades) are mixed together before use. It is well-absorbed and smells divine. (This cuticle oil was a one-off creation based on the scent of Spirit of Ayura, one of my favorite fragrances.) I stopped using it after I decided I wanted to keep these colorful layers close to their entirety.

When Ayura’s nail items changed their packaging a couple of years ago, they released After Bath Nail Essence (a general item, not limited-edition). It is not an oil and has a serum texture. The inclusion of alcohol in this prevents it from being more moisturizing, and I make sure I apply a hand cream right afterwards.

The Paul & Joe Nail Treatment Oil (pictured left) has the same light oil texture as the Ayura limited-edition one. It penetrates well and conditions the nail area nicely before I apply my hand cream and cuticle cream.

The link to the Paul & Joe Nail Treatment Oil above shows the new version (Nail Care Oil), out on February 1st. I will be checking it out and see how different it is from the one I have…

Related Posts:

Can’t Live Without: Garnier Hand Cocoon
(one of my favorite hand creams)

Ayura Spring 2008 Collection
(a new look for my all-time favorite brand)

Paul & Joe Foundation Primer N
(tried and tested…and loving it)

{ 2 comments }

(Lunasol Full Glamour Gloss in 04 Bright Pink)

While Chanel’s Irréelle Blush in Tea Rose is one of my favorite blushers, Lunasol’s Full Glamour Gloss in Bright Pink is one of my favorite lip glosses.

First of all, even though the shade is named Bright Pink, it is not a bright neon pink that is hard to pull off. It is actually a very pretty and elegant medium-to-sheer pink which is very wearable. It should suit most skin-tones.

Apart from that, there are two things that I particularly like about this lip gloss. First, it has very beautiful and delicate multi-color shimmer that adds subtle dimension and fullness to the lips and makes lip lines appear less obvious.

Also, the slanted applicator (seen below) is well designed. It glides and spreads the gloss on very evenly. Two swipes, back and forth, on each lip, and it’s done. Sensually glossy, with rippling shimmer.

(Lunasol Full Glamor Gloss)
(image from www.kanebo-cosmetics.jp/lunasol/)


I also like the packaging. Very simple and sophisticated, which is generally the case with all Lunasol’s minimal and low-key packaging. But it still oozes glamor.

With a stunning spring 2008 collection, Lunasol continues to be a brand that I will pay a lot of attention to in 2008.

Related Posts:

Loving Japanese Brands: Lunasol
(my personal take on Lunasol)

Sony Curvy Lip Silicone
(It had sold more than 1 million copies by the time I wrote this post, but now it has sold over 2 million copies. Find out why!)

Beautiful Lips with Blue Lip Glosses?
(Have you tried them?)

{ 6 comments }

(my Miss Elégance item and catalog)


Owned by Albion, one of Japan’s largest cosmetics companies, Miss Elégance is the little sister of and a more girlie alternative to Elégance, which is gloriously glamorous in a slightly old-school kind of way. On the other hand, Miss Elégance, a bit like Cynthia Rowley, is soft, fresh, and cute. I love the delicate floral theme on the packaging and as part of the brand image.

Price-wise, Miss Elégance was in the medium-low range in Japanese cosmetics, as the price-point was between brands like T’Estimo and budget lines like Majolica Majorca. It was generally an affordable line of makeup items.

I found out that it had been discontinued in Japan earlier this year (on May 31, 2007) as I was planning my shopping list for Japan. I was quite disappointed. Miss Elégance didn’t have the same cache as Dick Page’s Inoui ID (discontinued earlier this year as well, which stunned many of its fans.) But I really like the fact that the brand was always very low-key and unassuming, as I don’t think it was that widely available and was advertised that much.

The Miss Elégance item I have is Powder Color in 16, which I bought in Tokyo years ago. It is a nice medium brown which I bought during my neutral-tone phase. It is smooth and nicely pigmented, but, as you can see, I have been very precious about it and haven’t used it very much. (I love the two flowers on the eyeshadow. So pretty.)

(Miss Elégance Powder Color in 16)

The case looks equally lovely, to say the least:

(the Powder Color case,
with floral and jewel detail)

The Powder Color was available in 35 shades, which offered a wide range of neutral and vibrant hues:

(Miss Elegance Powder Color –
for eyes and cheeks)

The floral motif continues to grace the packaging, as seen here with Liquid Rouge (love that lavender shade):

(Miss Elegance Liquid Rouge)

Elégance has been doing relatively well over the years against all the new competitors. On the other hand, it was a pity that Miss Elégance was discontinued. Maybe, Albion will bring out something new in the next few years. Who knows, but I’d certainly hope so!

Related posts:

All About Japanese Cosmetics
(Do you like Japanese cosmetics as well?)

Other Bring It Back posts:

Nina Ricci

Helena Rubinstein

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