(Gemma Ward for Esprique Precious)(image from www.interwoman.co.jp)
Even though many Japanese companies love having western superstars as their spokespeople, it is relatively rare for Japanese cosmetics companies to do so. Usually they use famous local movie or television actresses, and a couple other companies prefer relatively unknown western models.
However, Shiseido first broke the tradition by having Angelina Jolie to front the new budget cosmetics line Integrate earlier this year (see the television commercial on YouTube here). Now, Kose has international supermodel Gemma Ward to front their new makeup line Esprique Precious.
The line will debut with a limited edition set on December 1st, and the whole collection will hit the shops on December 16th in Japan.
The packaging is surprisingly similar to Kose’s other skincare and makeup line Beaute de Kose. Esprique Precious will have all the basics: lip sticks/glosses/liners, eye shadows/liners/mascaras, eyebrow pencils, blushers, and the face powder (similar to Guerlain’s Meteorites Powder). I am particularly interested in the blushers and the face powder. We can’t see the prices of the items on the website yet. I am sure they will appear later.
Do have a quick glance at part of the line.
Tomorrow: Lunasol, the concluding post to my Loving Japanese Brands series
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