Check out my post on EST’s Fall 2010 Makeup Collection for photos, swatches and EOTDs of the four Dual Emotion Eyes palettes. They are very helpful!
(Many thanks to Thenewgirl!)
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Makeup, Skincare, Fragrance and a Bit of Fashion
Check out my post on EST’s Fall 2010 Makeup Collection for photos, swatches and EOTDs of the four Dual Emotion Eyes palettes. They are very helpful!
(Many thanks to Thenewgirl!)
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Kao Est will release its fall 2010 makeup collection in Japan on July 24th. The collection includes:
– Dual Emotional Eyes (4 variations)
– Emotional Aura Lips (3 new shades, limited editions)
– Livelish Lip Base
The top two shades in the Dual Emotional Eyes palettes will have a different finish from that of the bottom two shades (hence the name of the series).
Updated on August 23rd, 2010:
One of my readers, Thenewgirl, told me about this Chinese blog, which has photos, swatches, and EOTDs of the Dual Emotion Eyes palettes.
– images of the palettes
– swatches of the palettes
– EOTDs with 01, 02, and 03
– comparison with other palettes
Many thanks to Thenewgirl!
Related posts on Est:
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(continued from Part 1)
6. Paul & Joe
(image from www.paul-joe-beaute.com)
I think, for many people, the highlight of Paul & Joe’s spring 2010 collection is the Disney Character Collection, which features the Alice in Wonderland characters. For me, I also like the new eyeshadow singles (Select Eye Colors). A while ago, I was told by a Paul & Joe sales assistant that they might not be launched in the UK. But, fortunately, I recently saw them in Harrods. All the 25 shades are available here.
5. Maquillage
(image from www.shiseido.co.jp/mq)
There are five Eyes Creator (3D) palettes in Maquillage‘s spring 2010 collection. All of them feature light-to-medium colors, which look very wearable. I particularly like PK766 (with a hint of peach) and BR765 (with a hint of gold). The new shades of Eye Color N (Powder) include GD, BE, and BR shades as well.
4. Est
(image from www.kao.co.jp/est)
I still haven’t tried items from Est, but I nearly decided to go for a couple of items on several occasions. In the spring 2010 collection, I like the look of the Emotional Multiple Eyes palettes in 09 and 11. 09 reminds me of Magie Deco’s Shadow Brilliance II in Foxy Lady, while 11, with lilac, pink, and yellow gold, reminds me of Lunasol’s Sheer Contrast Eyes in Lavender Coral.
The countdown concludes in Part 3.
Related posts (on summer 2010 collections):
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(image/info from www.cosme.net)
Related posts on Primavista:
Fall/Winter 2009 Base Makeup Collection
Spring/Summer 2009 Base Makeup Collection
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It is hard to believe that 2009 is coming to an end. Before we celebrate the arrival of 2010, it is now time to present my favorite holiday 2009 collections.
10. Coffret D’Or
For me, 2009 is another good year for Kanebo’s Coffret D’Or and the line is still as exciting as it was last year. This year’s LuxuLight Collection palettes contain eyeshadows and lip colors, like last year’s The Party Makeup Collection. The colors are housed in a lovely case with a festive vibe.
9. Aube Couture
(image from fanet.jp)
8. Sonia Rykiel
(image from fanet.jp)
7. Paul & Joe
(image from www.paul-joe-beaute.com)
Related posts:
Loving Japanese Brands – Paul & Joe
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(images/info from www.cosme.net)
– Emotional Multiple Eyes (above, 3 new variations)
– Advanced Lips (6 new shades, including 2 limited editions)
– Emotional Aura Cheeks (2 new variations)
Updated on August 13th, 2015:
Read my review of Emotional Multiple Eyes in 11.
Related posts:
Est Fall 2009 Collection
Est Spring 2009 Collection
Est – Capturing Your Emotional Beauty
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(images/info from fanet.jp)
The four variations are:
– Pink (lip)/ Brown (eye) Variation (above)
– Rose/Purple Variation
– Red/Gold Variation
– Beige/Silver Variation
Other seasonal collections from Aube Couture:
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– Designing Premium Rouge (16 shades)
– Designing Highlight (1 shade, used for the under-eye area)

The shapes of the powder in Aube Couture’s compacts usually indicate where the powder is used. (See my post “User-Friendly Makeup: Aube Couture” for an example.) In the case of Designing Highlight, the half-moon areas (as in the shape of the powder in the compact) under the eyes are where the powder is supposed to be used.
From My Treasure Chest: Sofina Aube Rouge Dressious
Aube Couture Fall 2009 Collection
Aube Couture Summer 2009 Collection
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(image from www.sofina.co.jp/hada-ka)
Hada.ka was launched a few years ago and is available at Sofina counters in Japan and Hong Kong. The line is targeted at consumers in their twenties with unstable skin conditions due to various factors such as lack of sleep and stress. The key product of the line is Deep Boost, which is used after the cleanser and before the toner. It is supposed to facilitate the absorption of the toner and whichever is applied afterwards and to help the skin stay optionally hydrated.
(Some other Japanese skincare brands/lines also feature products that are used before a toner. (I call them pre-toners.) Most are for deep hydration and some (infused with ingredients such as AHA or BHA and used with cotton pads) are wipe-off exfoliators.)
Here is the current lineup of Hada.ka (with notes on whether a product is for morning/night/both):
– Face wash
Skin Reset Washing Foam (morning/night)
– Massage serum
Refining Massage (night)
– Skin softener/texturizer (used before toner)
Deep Boost (morning/night)
– Toner
Aqua Charge Lotion (morning/night)
– Moisture serum
Night Moist Solution (night)
– Emulsion
Deep Moisturizer (night)
– Emulsion/sunscreen
UV Protect Moisturizer (morning)
(Aqua Charge Lotion and Deep Moisturizer are available in two versions for different skin types. Also, UV Protect Moisturizer is available in two versions, one with SPF 24 PA+++ and one with SPF 50 PA+++.)
Prices of Hada.ka’s items are similar to those of Sofina’s other skincare lines. For instance, Deep Boost (180ml) retails for 2835 JPY (about 30 USD).
I have not tried items from Hada.ka yet. If you have, do please let me know your thoughts on them. Thank you very much!
Related posts:
From My Treasure Chest – Sofina Aube Rouge Dressious
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(image/info from www.nikkei.co.jp)
It will be available in Japan from August 29th.
Related posts on Est:
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