-Kao

(image/info from www.kao.co.jp/est)

Kao Est will release its fall 2010 makeup collection in Japan on July 24th. The collection includes:

– Dual Emotional Eyes (4 variations)
– Emotional Aura Lips (3 new shades, limited editions)
– Livelish Lip Base

The top two shades in the Dual Emotional Eyes palettes will have a different finish from that of the bottom two shades (hence the name of the series).

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Updated on August 23rd, 2010:

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One of my readers, Thenewgirl, told me about this Chinese blog, which has photos, swatches, and EOTDs of the Dual Emotion Eyes palettes.

images of the palettes
swatches of the palettes
– EOTDs with 01, 02, and 03
comparison with other palettes

Many thanks to Thenewgirl!

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Related posts on Est:

Capturing Your Emotional Beauty

Spring 2010 Collection

Fall 2009 Collection

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(continued from Part 1)

6. Paul & Joe

(image from www.paul-joe-beaute.com)

 

I think, for many people, the highlight of Paul & Joe’s spring 2010 collection is the Disney Character Collection, which features the Alice in Wonderland characters. For me, I also like the new eyeshadow singles (Select Eye Colors). A while ago, I was told by a Paul & Joe sales assistant that they might not be launched in the UK. But, fortunately, I recently saw them in Harrods. All the 25 shades are available here.

5. Maquillage

(image from www.shiseido.co.jp/mq)

 

There are five Eyes Creator (3D) palettes in Maquillage‘s spring 2010 collection. All of them feature light-to-medium colors, which look very wearable. I particularly like PK766 (with a hint of peach) and BR765 (with a hint of gold). The new shades of Eye Color N (Powder) include GD, BE, and BR shades as well.

4. Est

(image from www.kao.co.jp/est)

 

I still haven’t tried items from Est, but I nearly decided to go for a couple of items on several occasions. In the spring 2010 collection, I like the look of the Emotional Multiple Eyes palettes in 09 and 11. 09 reminds me of Magie Deco’s Shadow Brilliance II in Foxy Lady, while 11, with lilac, pink, and yellow gold, reminds me of Lunasol’s Sheer Contrast Eyes in Lavender Coral.

The countdown concludes in Part 3.

Related posts (on summer 2010 collections):

Paul & Joe

Aube Couture

Jill Stuart

 

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(image/info from www.cosme.net)

Sofina Primavista will release Long Keep Base (SPF 10, PA+) in Japan on February 22nd as the line’s spring/summer 2010 base makeup item. Like many of the foundation bases released by Japanese makeup lines, it is claimed to be resistant to sebum and perspiration.

Related posts on Primavista:

Fall/Winter 2009 Base Makeup Collection

Spring/Summer 2009 Base Makeup Collection

Powder Foundation Moist Touch

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It is hard to believe that 2009 is coming to an end. Before we celebrate the arrival of 2010, it is now time to present my favorite holiday 2009 collections.

10. Coffret D’Or

(image from www.nikkei.co.jp)

For me, 2009 is another good year for Kanebo’s Coffret D’Or and the line is still as exciting as it was last year. This year’s LuxuLight Collection palettes contain eyeshadows and lip colors, like last year’s The Party Makeup Collection. The colors are housed in a lovely case with a festive vibe.

9. Aube Couture

(image from fanet.jp)

Another makeup palette for eyes and lips. The Designing Jewel Compacts feature four variations to choose from, which are more than the usual one or two from holiday makeup palettes from Japanese beauty lines. The eyeshadows are arranged in the case in the same way as those in the usual eye palettes (Designing Eyes) from the line.

8. Sonia Rykiel

(image from fanet.jp)

I like Sonia Rykiel’s signature multi-colored stripes and it is nice to see them on Palettes Yeux Couleurs. The collection also includes two makeup sets, both including purple packaging for the makeup items and a purple makeup case.

7. Paul & Joe

(image from www.paul-joe-beaute.com)

Paul & Joe also brought out purple packaging for holiday 2009. The purple and gold cases are both on-trend and glamorous. Paul & Joe’s makeup is known for wearable colors, and most of these items are certainly very easy to wear. (See my review of some of the items in the collection here.) The collection also includes the new Lip Lacquer, the re-launched fragrances (Blanc and Bleu), the new bodycare items, and Cosmetic Pouch III, which are regular items.

Related posts:

Loving Japanese Brands – Paul & Joe

Japanese Cosmetics Focus – Sonia Rykiel

From My Treasure Chest – Sofina Aube Rouge Dressious

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(images/info from www.cosme.net)

Kao Est will release its spring 2010 makeup collection in Japan on January 10th. The lineup includes:
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– Emotional Multiple Eyes (above, 3 new variations)

– Advanced Lips (6 new shades, including 2 limited editions)

 

– Emotional Aura Cheeks (2 new variations)

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Updated on August 13th, 2015:

Read my review of Emotional Multiple Eyes in 11.

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Related posts:

Est Fall 2009 Collection

Est Spring 2009 Collection

Est – Capturing Your Emotional Beauty

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(images/info from fanet.jp)

Aube Couture will release 4 Designing Jewel Compacts for the holiday 2009 season in Japan on November 1st. Each compact includes 4 eyeshadows (arranged in the same way as those in the Designing Eyes palettes) and 3 lip colors.

The four variations are:

– Pink (lip)/ Brown (eye) Variation (above)

– Rose/Purple Variation

– Red/Gold Variation

– Beige/Silver Variation

Other seasonal collections from Aube Couture:

Spring 2020 Collection

Fall 2009 Collection

Summer 2009 Collection

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(images/info from www.nikkei.co.jp)

Sofina‘s Aube Couture will release its spring 2010 collection in Japan on December 5th. The collection includes:

– Designing Premium Rouge (16 shades)
– Designing Highlight (1 shade, used for the under-eye area)



The shapes of the powder in Aube Couture’s compacts usually indicate where the powder is used. (See my post “
User-Friendly Makeup: Aube Couture” for an example.) In the case of Designing Highlight, the half-moon areas (as in the shape of the powder in the compact) under the eyes are where the powder is supposed to be used.

Related posts:

From My Treasure Chest: Sofina Aube Rouge Dressious

Aube Couture Fall 2009 Collection

Aube Couture Summer 2009 Collection

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(image from www.sofina.co.jp/hada-ka)

After I posted about Sofina’s Beauté skincare line, one of my readers, Ming, requested that I write about Hada.ka, one of Sofina’s other skincare lines. Here is a brief overview of the line.

Hada.ka was launched a few years ago and is available at Sofina counters in Japan and Hong Kong. The line is targeted at consumers in their twenties with unstable skin conditions due to various factors such as lack of sleep and stress. The key product of the line is Deep Boost, which is used after the cleanser and before the toner. It is supposed to facilitate the absorption of the toner and whichever is applied afterwards and to help the skin stay optionally hydrated.

(Some other Japanese skincare brands/lines also feature products that are used before a toner. (I call them pre-toners.) Most are for deep hydration and some (infused with ingredients such as AHA or BHA and used with cotton pads) are wipe-off exfoliators.)

Here is the current lineup of Hada.ka (with notes on whether a product is for morning/night/both):

– Makeup remover:
Skin Reset Oil Cleansing (night)

– Face wash
Skin Reset Washing Foam (morning/night)

– Massage serum
Refining Massage (night)

– Skin softener/texturizer (used before toner)
Deep Boost (morning/night)

– Toner
Aqua Charge Lotion (morning/night)

– Moisture serum
Night Moist Solution (night)

– Emulsion
Deep Moisturizer (night)

– Emulsion/sunscreen
UV Protect Moisturizer (morning)

(Aqua Charge Lotion and Deep Moisturizer are available in two versions for different skin types. Also, UV Protect Moisturizer is available in two versions, one with SPF 24 PA+++ and one with SPF 50 PA+++.)

Prices of Hada.ka’s items are similar to those of Sofina’s other skincare lines. For instance, Deep Boost (180ml) retails for 2835 JPY (about 30 USD).

I have not tried items from Hada.ka yet. If you have, do please let me know your thoughts on them. Thank you very much!

Related posts:

From My Treasure Chest – Sofina Aube Rouge Dressious

Sofina Aube Couture Fall 2009 Collection

Sofina Primavista Powder Foundation Moist Touch

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(image/info from www.nikkei.co.jp)

In fall 2009, Est will add Cream Make Up Active Aura Moist (SPF 23, PA++) to the brand’s base makeup lineup. The product features “skin-synchro film”, which helps provide a natural skin-like finish, and “water-reflect powder”, which creates a dewy glow for the complexion.

It will be available in Japan from August 29th.

Related posts on Est:

Fall 2008 Base Makeup Collection

Fall 2009 Makeup Collection

Spring 2009 Makeup Collection

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My post on Est’s fall 2009 collection has been updated with images of items of the collection as well as the ad campaign. Do have a look!

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