makeup

(Sofina Raycious Frosty Loose Powder (left)
and Ray Crush Powder (right))

As I mentioned previously, when Raycious didn’t release any new item for spring/summer 2008, I suspected that the line was going to be discontinued. When news about Sofina’s new base makeup line, Primavista, arrived last month, it was obvious the line would be Raycious’ successor.

As Sofina‘s webpage for Raycious has been updated with the official announcement that the sales of Raycious will be terminated on August 25th, I would like to take a look back at one of my favorite base makeup lines.

(This post is not meant to be a product review, since the items you see here (except Frosty Loose Powder, which I only have the case of) were released quite some time ago and are not sold anymore. Also, for hygiene reasons, I have not been using these items (apart from Ray Crush Powder).)

(image from www.sofina.co.jp/raycious)

Raycious, debuted in 2000, is the base makeup line of Sofina. (Raycious is not a brand in itself. It is one of Sofina’s two base makeup lines, alongside Finefit.) Looking back, I think Raycious was one of the reasons why I started to be drawn into Japanese cosmetics (particularly foundations) because the line clearly offered something that western brands hadn’t come up with. (For more information on this (and on Sofina in general), please have a look at this previous post.)

One of Raycious’ best-selling products was the powder foundation, whose formula was updated every year (in spring). People seemed to either love it or hate it, and I wasn’t surprised. Raycious’ powder foundation didn’t try to please everyone, and I believe this was one of the reasons for its success. (I suppose when we try to please everyone, we please no one.)

(Glamorous Skin Powder, Raycious’ last powder foundation release,

Raycious’ powder foundation is generally a lot more suitable for people with oily skin or people living in a warm climate. While people with dry skin can find it dry and chalky, those with oily skin (like me) tend to find it effective in sebum control. What I also love about it is that the foundation shade doesn’t darken or turn dull overtime. It is one of the very few foundations that wear better and better for me throughout the day. (By the way, Raycious’ powder foundations are meant to be applied dry and are not two-way foundations.)

The first few editions of the powder foundation are the ones I particularly love, as the finish of the later ones seems so luminous that it can look a little too glowy/shiny for me. However, their pressed powder and loose powder have constantly been part of my base makeup routine up until today (with all the extra refills I got). The Ray Crush Powder (seen above, on the right) was my sole favorite loose powder until I tried Lavshuca’s Face Powder (I now like both equally). The pressed powder does everything that a pressed powder should do in terms of gently mattifying the skin and diffusing the appearance of pores.

As I have alluded to, not all Raycious items are equally fantastic. For instance, people seem to complain that its liquid foundation (updated annually in fall) often lacks coverage.

One item I do also like is Stick Makeup, which is the kind of stick foundation that many major brands (both western and Japanese) were releasing one after another many years ago. The lovely cream-to-powder formula blends very easily and has a lovely matte and subtly luminous finish.

(great-looking skin in a stick)

(They don’t really suit me…)

Unfortunately, they have quite a lot of alcohol. (This is fairly typical of Japanese primers.) I happened to get the one in blue (above the green one in the photo) in a gift with purchase (after I tried the green one), and I never opened it. It is still in the box in the unwrapped cellophane. It will probably always stay unopened in its “brand new in box” condition. A nice time-capsule candidate for the history of Japanese cosmetics, I suppose…

If you have also seen my Raycious foundation cases and pressed powder items, you have now seen pretty much all my Raycious collection…

Even though I think this is probably my last post on Raycious, I don’t think this is my last time mentioning the line. Various products from Raycious are among my favorite base makeup finds, and I am sure I will compare others with them in the future. In the meantime, let’s hope that Primavista will live up to the expectation of all the Raycious fans as well as surprise a few others!

Related Posts (my recent base makeup favorites):

ZA Two-Way Foundation

Coffret D’Or Makeup Powder

{ 14 comments }