-SHISEIDO (Global Brand)

SHISEIDO Holiday 2010 Makeup Collection

by PJ on Monday, September 13, 2010

in -Shiseido, -SHISEIDO (Global Brand), 2010 Holiday, all about Japanese cosmetics, makeup

(images/info from www.nikkei.com)

SHISEIDO will release Collector’s Edition Makeup Palette for the holiday 2010 season. The limited-edition palette includes one Eye Color Base, two Eye Colors, one Cream Liner, one Cheek Color duo and one Lip & Cheek Tint.

Released on November 1st in Japan, the palette comes with an original pouch designed by Velnica.

Clé de Peau Holiday 2010 Makeup Collection

Shiseido Strengthens European Market

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SHISEIDO Strengthens European Market

by PJ on Monday, July 26, 2010

in -Shiseido, -SHISEIDO (Global Brand), all about Japanese cosmetics, all about Japanese cosmetics (overseas availability information)

(image from www.shiseido.co.uk,
info from www.nikkei.com)

In 2008, SHISEIDO started implementing a 3-year plan to increase its global presence. (See my post in 2008 regarding this here.) A major part of the plan is to increase the brand’s retail points across the world. Since then, SHISEIDO has commenced business in the following countries:

March 2008: Romania, Bulgaria
May 2009: Egypt
August 2009: Laos, Morocco
December 2009: Azerbaijan
May 2010: Mongolia

From this month, SHISEIDO will launch retail points in three Balkan nations: Albania, Kosovo, and Macedonia. The brand will be the first Japanese cosmetics brand available in these three countries.

With these European launches, the brand will be available in 77 countries, including 44 European countries.

Updated on October 15th, 2010:

According to one of Shiseido’s latest press releases (via www.nikkei.com), the brand was available in Mongolia from September.

Related posts on SHISEIDO:

Fall 2010 Makeup Collection

Summer 2010 Makeup Collection

Luminizing Satin Eye Colors in Caramel & Paperwhite

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SHISEIDO Fall 2010 Makeup Collection

by PJ on Monday, June 21, 2010

in -Shiseido, -SHISEIDO (Global Brand), 2010 Fall, all about Japanese cosmetics, makeup

(image from www.nikkei.com)

SHISEIDO will release its fall 2010 makeup collection in Japan on August 1st. The collection includes:

– Luminizing Satin Eye Color Trio (7 variations)
– Automatic Fine Eyeliner (2 shades)
– Perfect Mascara Defining Volume (2 shades)
– Lash Conditioning Primer
– Perfect Rouge (5 shades)
– Refining Makeup Primer (SPF20, PA+)
– Natural Finish Cream Concealer
– Pore Smoothing Corrector

SHISEIDO Luminizing Satin Eye Color in Caramel & Paperwhite

SHISEIDO Summer 2010 Makeup Collection

Clé de Peau Fall 2010 Makeup Collection

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SHISEIDO Summer 2010 Collection

by PJ on Wednesday, March 3, 2010

in -Shiseido, -SHISEIDO (Global Brand), 2010 Summer, all about Japanese cosmetics, makeup

(image/info from www.nikkei.co.jp)

SHISEIDO will release its summer 2010 makeup collection in Japan on May 1st. The shades are inspired by the ocean.

The collection includes:

– Luminizing Satin Face Color
(3 new shades, PK107 Medusa, OR308 Starfish, GD809 Shell)

– Luminizing Satin Eye Color
(1 new shade, GD824 Ocean Sunset)

– Luminizing Lip Gloss
(1 new shade, SV809 Rainbow)

– Smoothing Eyeliner Pencil
(1 new shade, BK904 Black Sand)

All the items in this collection are limited editions.

SHISEIDO Luminizing Satin Eye Colors in Caramel and Paperwhite

SHISEISO Spring 2010 Collection

Clé de Peau Spring 2010 Collection

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SHISEIDO Spring 2010 Collection

by PJ on Thursday, December 10, 2009

in -Shiseido, -SHISEIDO (Global Brand), 2010 Spring, all about Japanese cosmetics, makeup

(images/info from www.cosme.net)

SHISEIDO will release its spring 2010 makeup collection in Japan on January 1st. The collection includes:

– Luminizing Satin Eye Color (above, 5 new shades)

– Perfect Rouge Glowing Matte (4 shades)

– Perfect Rouge Tender Sheer (4 shades)

– Luminizing Lip Gloss (8 shades)

– Luminizing Satin Face Color (6 shades)

SHISEIDO Luminizing Satin Eye Color in Caramel and Paperwhite

SHISEIDO Fall 2009 Collection

SHISEIDO Perfect Rouge for Spring 2009

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Makeup Review: SHISEIDO Luminizing Satin Eye Color

by PJ on Wednesday, October 14, 2009

in -Shiseido, -SHISEIDO (Global Brand), all about Japanese cosmetics, makeup, makeup - eyeshadow

The Shiseido international line has been going through a revamp this year. The new makeup line, created in collaboration with Dick Page, is simply called Shiseido (instead of the original Shiseido The Makeup). In January, the line debuted with Perfect Rouge and Smoothing Lip Pencil. In August, the fall 2009 collection was released. The collection includes 15 shades of Luminizing Satin Eye Color. Today I am reviewing two of them.

(Luminizing Satin Eye Color in BE202 Caramel)

(Luminizing Satin Eye Color in WT907 Paperwhite)

BE202 Caramel is a medium bronze-toned beige and WT907 Paperwhite is a cream white. They are moderately pigmented and they have very fine shimmery particles. They impart a satiny finish that looks soft and understated. The lasting power is good.

The powder is exceptionally fine and has an almost-creamy texture. Apart from talc (2nd on the ingredient lists of both shades), Luminizing Satin Eye Color uses petrolatum (4th on the ingredient list of WT907 and 6th of BE202) to create the silky and almost-creamy texture. I find this to be slightly unusual, as most eyeshadows rely on a combination of talc and silicones to create the smooth and silky texture. (Silicones are further down the lists of these two shades.)

WT907 is good for brightening the eye area and as a base for other eyeshadows. I also prefer it as a brow highlighter to more shimmery off-whites, as the effect is a lot more natural. BE202 is a gentle shadowing shade as it is able to give a very natural depth to the eyes. (This relatively light shade is able to be depth-enhancing because it is not too shimmery.) Since it is more of a warm neutral, I think it should suit those with a warm complexion better. (It may look quite bronze on those with a cooler complexion.)

The 15 Luminizing Satin Eye Color shades are elegant and understated (except YE306 Solaris, which is a vibrant yellow). I would be curious to see whether more vibrant shades will be added to the range and whether a new range of eyeshadow singles, perhaps with a different finish, will join the line.

(The products featured in this review are provided by Shiseido.)

Posts on Shiseido’s other lines:

Clé de Peau Fall 2009 Collection

Maquillage Fall 2009 Collection

Maquillage Forming Shiny Eyes in 52

Maquillage Clean Contrast Eyes 2 in SV844

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SHISEIDO Fall 2009 Makeup Collection

by PJ on Thursday, June 11, 2009

in -Shiseido, -SHISEIDO (Global Brand), 2009 Fall, all about Japanese cosmetics, makeup

(image from www.nikkei.co.jp)

On January 1st this year, Shiseido released a new range of lip products (Perfect Rouge and Smoothing Lip Pencil) to launch a new line simply called SHISEIDO. (I am assuming that the line is replacing Shiseido The Makeup) The line continues to feature creations by Dick Page, Shiseido’s Artistic Director.

On August 1st, new eye makeup items will be available, and, on September 1st, the line will feature new base makeup products.

The new additions include:

– Luminizing Satin Eye Color (15 shades)
– Smoothing Eyeliner Pencil (2 shades)
– Natural Eyebrow Pencil (4 shades)
– Perfect Mascara (2 shades)
– Eyelash Curler
– Advanced Hydro Liquid Compact (SPF 15, 6 shades)
– Translucent Loose Powder (1 shade)

Bring It Back! Shiseido’s Inoui ID

Maquillage Fall 2009 Point Makeup Collection

Maquillage Fall/Winter 2009 Base Makeup Collection

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Spring 2009 Makeup Look by Dick Page for Biteki February 2009

by PJ on Monday, January 5, 2009

in -Shiseido, -SHISEIDO (Global Brand), -Shiseido The Makeup, 2009 Spring, all about Japanese cosmetics

I collected my February 2009 issue of Biteki last week, among the huge winter sale crowd in central London.

I almost always like Biteki’s covers. The makeup looks are elegant and never over-the-top. But I was particularly drawn to this cover upon seeing it. I like the relaxed long wavy hair and the lilac off-the-shoulder top. The makeup looks fresh, feminine, and very wearable.

I flipped through the magazine to see the behind-the-scene photos and the products used, and I was pleasantly surprised that this look was created by Dick Page, the artistic director for Shiseido The Makeup, with items from the line*. (Usually the covers showcase works of Japanese makeup artists that regularly work with the magazine, and the products used are from a selection of brands.)

Items used:

– Hydro-Powder Eye Shadow H1
– Accentuating Cream Eyeliner 2
– Accentuating Color Stick S1, S3 and S5
– Perfect Rouge OR418 and PK419

The lovely touch is the orange-toned Perfect Rouge OR418 layered on top of PK419 on the inner rims of the lips. (Please click on the image above for a larger version.) The finish looks natural and seamless and brings a subtle vibrancy to the complexion.

By the way, this information-filled Biteki February 2009 issue is worth getting. February issues usually feature poll results of readers’ favorite products. Also, for the first time, Biteki’s main spring makeup feature is in the February issue (instead of March). This time, the booklet features photos of 973 new shades from 52 brands.

* The new Perfect Rouge and Smoothing Lip Pencil are now simply under the brand name Shiseido and not Shiseido The Makeup.

Shiseido Perfect Rouge

Agyness Deyn for Shiseido Maquillage

My Ultimate Makeup Archive

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SHISEIDO Perfect Rouge

by PJ on Tuesday, October 28, 2008

in -Shiseido, -SHISEIDO (Global Brand), 2009 Spring, all about Japanese cosmetics, makeup

(images and info from www.nikkei.co.jp)

As part of Shiseido‘s series of efforts in the next few years to strengthen its global market (in 69 countries, including Japan), a new series of makeup, in collaboration with Dick Page, will be released in all the countries where the brand is available.

The new line will start off with two new items, Perfect Rouge (in 20 shades) and Smoothing Lip Pencil (in 7 shades). The case of Perfect Rouge cleverly incorporates Shiseido’s logo, which is part of the brand’s plan to enhance its image on the global stage.

(Shiseido’s brand logo)

Australian model Christina Carey is chosen to front the international ad campaign.

(photography by Nick Night)

These two products will be released in Japan on January 1st, 2009.

The dark reflective packaging is very similar to that of Shiseido The Makeup, but, according to Nikkei Net and as I understand it, the new line is simply called SHISEIDO (as you see in the ad campaign). Again, it is about building up global brand awareness. It is also great to see Dick Page’s involvement in Shiseido’s product creation. I will certainly look forward to more future releases.

Bring It Back! Shiseido’s Inoui ID

Maquillage Holiday 2008 Collection

Agyness Deyn for Maquillage

Japanese Cosmetics in the UK

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Fall 2008 Makeup Trend Report

by PJ on Wednesday, August 13, 2008

in -AQ, -Chanel, -Cosme Decorte, -Dior, -Est, -Kanebo, -Kao, -Kosé, -Lancôme, -Laura Mercier, -Lavshuca, -Lunasol, -Magie Deco, -Maquillage, -Shiseido, -SHISEIDO (Global Brand), -Shiseido The Makeup, -SUQQU, 2008 Fall, all about Japanese cosmetics, seasonal makeup trend reports

(image from www.chanel.com)

If there is one word that sums up the makeup trends for fall 2008, it is “warmth”. We had grey from fall 2007 and cool lilac and blue from spring 2008, and now we are greeted by opulent gold and red.

Fields of Gold

Chanel leads the pack with a collection with gold in the eye palette, lip gloss, face highlighter, and nail color. It is a decadent shade of gold, although it can be too warm for some complexions. If this is the case with you, items from Lavshuca (Grade Color Select in GD-1) and Shiseido The Makeup (Lip Gloss in G29 Mellow Gold) might suit you better.

(Lavshuca Grade Color Select in GD-1 (among swatches))
(image from www.kanebo-cosmetics.jp/lavshuca)

(Shiseido The Makeup Lip Gloss in G29 Mellow Gold)
(image from www.shiseido.co.jp/themakeup)

Gold is also seen in Vernis Crème de Nacres, two nail products in Lancôme‘s fall 2008 collection that are applied with a special applicator. (I am not entirely certain whether they are sold in North America, but they are already available in the UK.)

(Lancôme Vernis Crème de Nacres)
(image from www.lancome.jp)

Shades of Red

If you are fans of purples, there are still some nice shades from Givenchy, Clarins, Awake and Sonia Rykiel as these beautiful hues continue the trend in spring 2008. But many purples are taking on a much warmer tone for fall 2008 and turning into plum purples. We are also seeing shades of burgundy and red, which, just like gold, are the key shades for this fall.

For plum and burgundy, which still somewhat echo the spring trend, look into the palettes from Laura Mercier, EST, and Magie Deco:

(Laura Mercier Eye Color Trio in Mauve Sunset)
(image from www.lauramercier.com)

(EST Emotional Aura Eyes in 07)
(image from www.kao.co.jp/est)

(Magie Deco Shadow Brilliance in 021 Bordeaux Shadow)
(image from www.cosmedecorte.com/magiedeco)

Apart from gold, Chanel‘s fall 2008 collection also features delicious plums in Rouge Hydrabase in Fantastic Plum and Nail Colour in Fantastic.

While warmer reds are seen in major Japanese brands (like Lunasol and SUQQU below), Dior, always a trendsetter, features a muted warm red in 5-Colour Eyeshadow in #673 Earth Tones:

(image from www.kanebo-cosmetics.jp/lunasol)

(image from www.suqqu.com/japan.html)

(Dior 5-Color Eyeshadow in 673 Earth Tones)
(image from www.sephora.com)

Mix & Match

If you love experimenting with makeup trends, why not try wearing gold and warm purples/reds to sport both trends at the same time?

(Magie Deco Pure Color in GD076 and RD470)
(image from www.cosmedecorte.com/magiedeco)

(Cosme Decorte AQ Shadow Supreme in 015)
(image from www.cosmedecorte.com/aq)

(Maquillage Forming Shiny Eyes in 54)
(image from www.shiseido.co.jp/mq)

If reds around the eyes don’t suit you, try gold with deep cool violets. It is a beautiful and modern way to wear violets. I am thinking about trying the items below:

(Maquillage Forming Shiny Eyes in 52)
(image from www.shiseido.co.jp/mq)

(Lavshuca Dual Prism Eyes in PU-1 (among the swatches))
(image from www.kanebo-cosmetics.jp/lavshuca)

Last but not least, the two makeup looks for fall/holiday 2008 from Shiseido The Makeup epitomise the key trends for the coming seasons:

(Eyeshadow Quad Shimmer in Q11 (left) and Q12 (right))
(image from www.shiseido.co.jp/themakeup)

This season, I think I will be trying slightly deeper purples (than the ones I have been wearing) as well as platinum golds (not bronze golds). What about you? What shades are tempting you?

Related posts (more red, plum, and lilac):

Coffret D’Or Trance Deep Eyes in Grey Variation
(with a cool medium lilac)

NARS Fall 2008 Collection

ck Calvin Klein Fall 2008 Collection

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