Makeup, Skincare, Fragrance and a Bit of Fashion
(image from www.shiseido.co.uk,
info from www.nikkei.com)
After opening retail points in Albania, Kosovo and Macedonia in July, SHISEIDO continues its market expansion. According to Nikkei, the brand will launch its first retail point in Georgia in October and it will be the first Japanese beauty brand available in the country.
Related posts on SHISEIDO:
Holiday 2010 Makeup Collection
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(images/info from www.nikkei.com)
SHISEIDO will release Collector’s Edition Makeup Palette for the holiday 2010 season. The limited-edition palette includes one Eye Color Base, two Eye Colors, one Cream Liner, one Cheek Color duo and one Lip & Cheek Tint.
Released on November 1st in Japan, the palette comes with an original pouch designed by Velnica.
Related posts:
Maquillage 5th Anniversary Makeup Collection for Holiday 2010
Clé de Peau Holiday 2010 Makeup Collection
Shiseido Strengthens European Market
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(image from www.shiseido.co.uk,
info from www.nikkei.com)
In 2008, SHISEIDO started implementing a 3-year plan to increase its global presence. (See my post in 2008 regarding this here.) A major part of the plan is to increase the brand’s retail points across the world. Since then, SHISEIDO has commenced business in the following countries:
March 2008: Romania, Bulgaria
May 2009: Egypt
August 2009: Laos, Morocco
December 2009: Azerbaijan
May 2010: Mongolia
From this month, SHISEIDO will launch retail points in three Balkan nations: Albania, Kosovo, and Macedonia. The brand will be the first Japanese cosmetics brand available in these three countries.
With these European launches, the brand will be available in 77 countries, including 44 European countries.
Updated on October 15th, 2010:
According to one of Shiseido’s latest press releases (via www.nikkei.com), the brand was available in Mongolia from September.
Related posts on SHISEIDO:
Luminizing Satin Eye Colors in Caramel & Paperwhite
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(image from www.nikkei.com)
– Luminizing Satin Eye Color Trio (7 variations)
– Automatic Fine Eyeliner (2 shades)
– Perfect Mascara Defining Volume (2 shades)
– Lash Conditioning Primer
– Perfect Rouge (5 shades)
– Refining Makeup Primer (SPF20, PA+)
– Natural Finish Cream Concealer
– Pore Smoothing Corrector
Related posts:
SHISEIDO Luminizing Satin Eye Color in Caramel & Paperwhite
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(image/info from www.nikkei.co.jp)
The collection includes:
– Luminizing Satin Face Color
(3 new shades, PK107 Medusa, OR308 Starfish, GD809 Shell)
– Luminizing Satin Eye Color
(1 new shade, GD824 Ocean Sunset)
– Luminizing Lip Gloss
(1 new shade, SV809 Rainbow)
– Smoothing Eyeliner Pencil
(1 new shade, BK904 Black Sand)
All the items in this collection are limited editions.
Related posts:
SHISEIDO Luminizing Satin Eye Colors in Caramel and Paperwhite
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(images/info from www.cosme.net)
– Luminizing Satin Eye Color (above, 5 new shades)
– Perfect Rouge Glowing Matte (4 shades)
– Perfect Rouge Tender Sheer (4 shades)
– Luminizing Lip Gloss (8 shades)
– Luminizing Satin Face Color (6 shades)
Related posts:
SHISEIDO Luminizing Satin Eye Color in Caramel and Paperwhite
SHISEIDO Perfect Rouge for Spring 2009
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The Shiseido international line has been going through a revamp this year. The new makeup line, created in collaboration with Dick Page, is simply called Shiseido (instead of the original Shiseido The Makeup). In January, the line debuted with Perfect Rouge and Smoothing Lip Pencil. In August, the fall 2009 collection was released. The collection includes 15 shades of Luminizing Satin Eye Color. Today I am reviewing two of them.
(Luminizing Satin Eye Color in BE202 Caramel)
(Luminizing Satin Eye Color in WT907 Paperwhite)
The powder is exceptionally fine and has an almost-creamy texture. Apart from talc (2nd on the ingredient lists of both shades), Luminizing Satin Eye Color uses petrolatum (4th on the ingredient list of WT907 and 6th of BE202) to create the silky and almost-creamy texture. I find this to be slightly unusual, as most eyeshadows rely on a combination of talc and silicones to create the smooth and silky texture. (Silicones are further down the lists of these two shades.)
WT907 is good for brightening the eye area and as a base for other eyeshadows. I also prefer it as a brow highlighter to more shimmery off-whites, as the effect is a lot more natural. BE202 is a gentle shadowing shade as it is able to give a very natural depth to the eyes. (This relatively light shade is able to be depth-enhancing because it is not too shimmery.) Since it is more of a warm neutral, I think it should suit those with a warm complexion better. (It may look quite bronze on those with a cooler complexion.)
The 15 Luminizing Satin Eye Color shades are elegant and understated (except YE306 Solaris, which is a vibrant yellow). I would be curious to see whether more vibrant shades will be added to the range and whether a new range of eyeshadow singles, perhaps with a different finish, will join the line.
(The products featured in this review are provided by Shiseido.)
Posts on Shiseido’s other lines:
Clé de Peau Fall 2009 Collection
Maquillage Fall 2009 Collection
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(image from www.nikkei.co.jp)
On August 1st, new eye makeup items will be available, and, on September 1st, the line will feature new base makeup products.
The new additions include:
– Luminizing Satin Eye Color (15 shades)
– Smoothing Eyeliner Pencil (2 shades)
– Natural Eyebrow Pencil (4 shades)
– Perfect Mascara (2 shades)
– Eyelash Curler
– Advanced Hydro Liquid Compact (SPF 15, 6 shades)
– Translucent Loose Powder (1 shade)
Related posts:
Bring It Back! Shiseido’s Inoui ID
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I collected my February 2009 issue of Biteki last week, among the huge winter sale crowd in central London.
I almost always like Biteki’s covers. The makeup looks are elegant and never over-the-top. But I was particularly drawn to this cover upon seeing it. I like the relaxed long wavy hair and the lilac off-the-shoulder top. The makeup looks fresh, feminine, and very wearable.
I flipped through the magazine to see the behind-the-scene photos and the products used, and I was pleasantly surprised that this look was created by Dick Page, the artistic director for Shiseido The Makeup, with items from the line*. (Usually the covers showcase works of Japanese makeup artists that regularly work with the magazine, and the products used are from a selection of brands.)
Items used:
– Hydro-Powder Eye Shadow H1
– Accentuating Cream Eyeliner 2
– Accentuating Color Stick S1, S3 and S5
– Perfect Rouge OR418 and PK419
The lovely touch is the orange-toned Perfect Rouge OR418 layered on top of PK419 on the inner rims of the lips. (Please click on the image above for a larger version.) The finish looks natural and seamless and brings a subtle vibrancy to the complexion.
By the way, this information-filled Biteki February 2009 issue is worth getting. February issues usually feature poll results of readers’ favorite products. Also, for the first time, Biteki’s main spring makeup feature is in the February issue (instead of March). This time, the booklet features photos of 973 new shades from 52 brands.
* The new Perfect Rouge and Smoothing Lip Pencil are now simply under the brand name Shiseido and not Shiseido The Makeup.
Related posts:
Agyness Deyn for Shiseido Maquillage
My Ultimate Makeup Archive
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(images and info from www.nikkei.co.jp)
The new line will start off with two new items, Perfect Rouge (in 20 shades) and Smoothing Lip Pencil (in 7 shades). The case of Perfect Rouge cleverly incorporates Shiseido’s logo, which is part of the brand’s plan to enhance its image on the global stage.
(Shiseido’s brand logo)
(photography by Nick Night)
These two products will be released in Japan on January 1st, 2009.
The dark reflective packaging is very similar to that of Shiseido The Makeup, but, according to Nikkei Net and as I understand it, the new line is simply called SHISEIDO (as you see in the ad campaign). Again, it is about building up global brand awareness. It is also great to see Dick Page’s involvement in Shiseido’s product creation. I will certainly look forward to more future releases.
Related Posts:
Bring It Back! Shiseido’s Inoui ID
Maquillage Holiday 2008 Collection
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Anna Sui Spring 2026 Makeup Collection (image from www.cosme.net)
