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One of Sofina Aube Couture‘s main aims is to make makeup application as easy and straightforward as possible, and it is not difficult to see how the line tries to achieve this with its product designs. (See my post on Aube Couture’s user-friendliness.) One good example of this is the design of the line’s eyeshadow palettes (Designing Eyes, Designing Shine Eyes, Designing Impression Eyes and Designing Impression Eyes II). The colors in the palettes are arranged in a way to show where they are applied on the eye areas. In the same vein, the line’s Designing Puff Cheek, launched in summer 2013, attempts to make blusher and highlighter application quick and simple.
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(image/info from cosmetics-medical.com)
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For the holiday 2014 season, Kosé Cosme Decorte will release Marcel Wanders Collection 2014 in Japan on December 1st. The collection includes:
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(image/info from cosmetics-medical.com)
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Shiseido Benefique Theoty will release its fall 2014 makeup collection in Japan on August 21st. The collection includes:
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(image from www.biteki.com)
(info from www.biteki.com & www.cosme.net)
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Shiseido Maquillage will release its fall 2014 makeup collection in Japan on July 21st. The collection includes:
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(images/info from www.fashion-headline.com)
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Addiction will release its fall 2014 Tokyo Story makeup collection in Japan on August 1st. The collection is inspired by the 1953 film Tokyo Story, directed by Yasujiro Ozu.
Addiction has always had a more westernized image, but, for this collection, the brand is exploring Japanese aesthetics. Not only are the items in this collection inspired by colors of the traditional Japanese garments, the visual campaign for this collection is fronted by model and actress Rila Fukushima, Addiction’s first-ever Japanese campaign model.
The collection includes:
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I came across some Shiseido TV commercials in the 1960’s on YouTube and I thought I’d share some of them with you. The first one is my favorite. It is so fun and quirky!
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by PJ on Wednesday, June 18, 2014
in _Japanese Brand Profile, _Stash Debut, -Vecua, -Vecua Honey, 2011 Spring, 2011 Summer, 2012 Fall, 2012 Holiday, all about Japanese cosmetics, bodycare, bodycare - handcare, stash focus
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Today, my Stash Debut series, which highlights my first purchases from various brands/lines, focuses on Vecua Honey.
Launched in April 2011, Vecua Honey is a sister brand of the Japanese beauty brand Vecua. While Vecua (debuted in 2003) is a high-end brand sold in department stores and has a clean and sophisticated look (see my brand profile on Vecua), Vecua Honey’s image is more youthful, fun and whimsical. Vecua Honey’s products feature honey as well as other natural ingredients.
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(image from www.biteki.com)
(info from www.biteki.com & www.cosme.net)
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Kosé Esprique will release its fall 2014 makeup collection in Japan on July 16th. The collection includes:
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(image from www.nylon.jp)
(info from www.nylon.jp & www.fashion-headline.com)
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Addiction will celebrate its 5th anniversary by releasing a limited-edition Japan-themed makeup collection in Japan on July 11th. The key colors in this collection are red, white and black. They are the Japanese traditional colors as well as the brand’s signature colors.
The collection includes:
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