Here is a preview of Esprique Precious fall 2007 collection ad campaign. The spokesperson is still the very popular Gemma Ward.
The collection includes lipsticks, liquid lip colors, lip liners, single-color eyeshadows, and eyeshadow palettes. There will also be new foundation products, including liquid foundations, powder foundations, and two primers.
The collection is officially out in Japan on August 21.
Even though I am not a Gemma Ward fan, I do think Kose picked a spokesperson who successfully appealed to the target consumers and created buzz for the line.
Watch her TV ads here and here.
Related post: Gemma Ward Fronts New Cosmetics Line in Japan
{ 0 comments… add one now }