A Touch of AYURA Blusher: Aura Veil α in Sweet Pink

by PJ on Sunday, October 7, 2007

in -Ayura, all about Japanese cosmetics, makeup, makeup - blusher, stash focus

(another of my favorite blushers)

AYURA is one of my all-time favorite brands and it would be the brand of my choice if I could only live on one cosmetics brand. I will certainly bring you more AYURA items one by one later on. (See the Japanese site for all the more current information and images of the products. Both sites, like most other websites for Japanese cosmetics brands, are for information only and don’t offer on-line ordering.)

AYURA Aura Veil α was out in spring 2006 to replace the previous AYURA blushers. It comes in four shades and mine is PK-11 Sweet Pink. It is a gradation blusher with the shade running from a light peach on the right to a soft coral pink on the left.

The blusher is fairly well-pigmented and with minimal shimmer.

I love the very understated and elegantly curvy packaging (which is always the case with AYURA products):

(the tulip-shape packaging)

There is a separate compartment for the brush. It is a good-quality brush and I can sometimes simply use this one to apply the blusher instead of my usual blusher brush. (The case/brush set is sold separately and the quality doesn’t disappoint.)

The blusher goes on the bottom layer:

The colors stay fresh, don’t darken overtime, and last well. They are girlie and playful shades that I enjoy using from time to time to create a warm complexion. Also, in recent issues of some Japanese cosmetics magazines, I have noticed that soft warm blushers like this are often used to accompany minty green eyeshadows to create a very fresh look. Overall, like Anna Sui’s Face Color Accent, it scores good points in many aspects!

Do have a look at my personal take on AYURA if you are interested.

More posts on my blushers later!!

Some of my other blushers:

Budget Princess: Majolica Majorca
(featuring two Majolica Majorca blushers)

Lavshuca Cheek Color in PK-1

{ 6 comments… read them below or add one }

Anonymous Monday, October 8, 2007

Hi PJ,

Thanks for a great article! I’m going to have to look more at this brand.

Cheers,
Betsy

Reply

PJ Monday, October 8, 2007

Hello Betsy!

You are very welcome! Let me know by e-mail if you need to know anything about AYURA. I’d be glad to tell you what I know about my favorite brand!

Thank you for leaving a comment again!

Reply

Nuray Monday, October 8, 2007

Hello PJ, what a wonderful colour is this. I liked it very much. Actually I admire your suggestions and keep them in mind. I ordered Anna Sui Face Color Accent. I hope I liked it. Unfortunately there is no Ayura in Turkey. Poor me :(

Reply

Tammy Monday, October 8, 2007

Hi PJ,

Love that blusher! I just love Ayura’s packaging, it reminds me of a precious seashell. :)

Reply

PJ Tuesday, October 9, 2007

Hello Nuray,

Thank you very much for stopping by my blog as well as for you kind words!

AYURA is only available in a few Asian countries at the moment, and it is very unlikely that it will be more widely sold. (The cosmetics market in Japan is very self-sufficient, so it is only down to the people behind marketing and brand image.) But I do sometimes have the wide dream that it will come to the UK someday…

Let me know how you like the Anna Sui’s Face Color Accent when you receive it. I do hope you will like it! :)

Thanks again for commenting!

Reply

PJ Tuesday, October 9, 2007

Hi Tammy,

Great to see your comment again!

I love AYURA’s packaging too. Great to know that you do as well. It is very unassuming but extraordinarily elegant. Over all, I have not seen any other brand with any similar style of packaging.

I also love the fact that the AYURA logo is rarely seen on the products (apart from on the sticker at the bottom of the containers, written in Japanese), but every AYURA product is instantly recognizable.

I have enjoyed using many AYURA items as well, which is why it is such an all-rounder for me!

Thanks for commenting again!

Reply

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