Kanebo Coffret D’Or Spring 2008 Collection

by PJ on Wednesday, November 21, 2007

in _Japanese Brand Profile, -Coffret d'Or, -Kanebo, 2008 Spring, all about Japanese cosmetics

(image from www.nikkei.co.jp)

Kanebo’s Coffret D’Or will be releasing a new line of lip colors as part of the spring 2008 collection on January 16, 2008.

The dual-purpose lip colors include a slim lipstick that doubles as a subtle lip liner to define the lip shape as well as a liquid lip color to add shine and dimension to the lips.

If you like your makeup items to be multi-purposed and ultra-compact, then these might be worth looking into.

(image from www.nikkei.co.jp)

Kanebo’s Coffret D’Or is replacing the color makeup line T’Estimo and the base makeup line Revue. The brand image is elegant and understated but perhaps not as eye-popping as some would hope. But it is still very early days and it would be very interesting to see how the brand evolves.

(part of the Coffret D’Or lineup)
(image from www.kanebo-cosmetics.jp/coffretdor)

A couple of years ago, when Shiseido’s Maquillage replaced the very successful PN (the color makeup line that injected an air of youth into Shiseido’s then aging brand image) and Proudia (the base makeup line), it was believed that many PN fans had grown up and wanted something more mature and sophisticated. As the drugstore line “ff” was discontinued at the same time, it was also suspected that Shiseido wanted to experiment with the concept of “Super Brand” to better define Shiseido’s image, instead of too many lines with various price and retail points.

Kanebo is apparently doing something similar, as Coffret D’Or’s image at the moment is much more sedate and grown-up than T’Estimo’s. It actually bears a slight resemblance to the beautifully packaged Lunasol (also by Kanebo), although I think Lunasol still has a better edge.

I have started to wonder if other major brands like Kose and Sofina will follow this trend…

Related Posts:

Lunasol Spring 2008 collection

(Loving the eyeshadows…)

T’Estimo Frame Impact Eyes Palette
(So long, T’Estimo!)

{ 9 comments… read them below or add one }

PJ Wednesday, November 21, 2007

Hello The Muse,

It is interesting…because I was never a T’Estimo fan until this spring and now it will be phased out…

But Coffret D’Or is slowly growing on me, and I am optimistic about its future development.

Thank you for commenting! :)

Reply

the Muse Wednesday, November 21, 2007

I think the formula looks quite similar to T’estimo! The glittery overcoat, shimmering type shadow. So we shall see!

I’m sure it’ll be great :) Kanebo never fails!

Reply

ParisB Thursday, November 22, 2007

Oh my! You are right in that it does remind me of Lunasol. I love T’estimo so I hope this one doesn’t disappoint. The eye palette reminds me of Maquillage though… I hope they grow their own look soon.

Reply

PJ Thursday, November 22, 2007

Hello The Muse,

Indeed, it is not a drastic difference. Mostly it is the packaging and the overall brand image that have been updated.

I am sure the quality will stay the same. It is just the matter of whether they will be more inventive with their product designs. I think the slim lipstick/ liquid lip color combination is a fair attempt to try something slightly different.

We’ll see what happens next. :)

Reply

PJ Thursday, November 22, 2007

Hello Paris,

Indeed, one of the views is that the packaging doesn’t really stand out, as it seems to look a little like a couple of other lines.

Hopefully they will find their visual identity later on.

Thank you very much for leaving your comment again! :)

Reply

RF Thursday, November 22, 2007

But I love T’estimo :(

Reply

PJ Thursday, November 22, 2007

Hello RF,

Even though I have not been a fan of T’Estimo for long, it is still a pity that it will be phased out soon.

I hope that Coffret D’Or will slowly grow on you!

Thank you for your comment again! :)

Reply

Be Beautiful, Naturally! Monday, November 26, 2007

Hi, I loved this post. I have linked it on my weekly round up.

BBN

Reply

PJ Tuesday, November 27, 2007

Hello there,

Thank you for linking to my post (and my blog). Much appreciated!!

I have been enjoying reading your blog. Keep up the good work! :)

Reply

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