Bring It Back! Miss Elégance

by PJ on Thursday, December 27, 2007

in "Bring It Back",all about Japanese cosmetics,makeup - eyeshadow,stash focus

(my Miss Elégance item and catalog)

Owned by Albion, one of Japan’s largest cosmetics companies, Miss Elégance is the little sister of and a more girlie alternative to Elégance, which is gloriously glamorous in a slightly old-school kind of way. On the other hand, Miss Elégance, a bit like Cynthia Rowley, is soft, fresh, and cute. I love the delicate floral theme on the packaging and as part of the brand image.

Price-wise, Miss Elégance was in the medium-low range in Japanese cosmetics, as the price-point was between brands like T’Estimo and budget lines like Majolica Majorca. It was generally an affordable line of makeup items.

I found out that it had been discontinued in Japan earlier this year (on May 31, 2007) as I was planning my shopping list for Japan. I was quite disappointed. Miss Elégance didn’t have the same cache as Dick Page’s Inoui ID (discontinued earlier this year as well, which stunned many of its fans.) But I really like the fact that the brand was always very low-key and unassuming, as I don’t think it was that widely available and was advertised that much.

The Miss Elégance item I have is Powder Color in 16, which I bought in Tokyo years ago. It is a nice medium brown which I bought during my neutral-tone phase. It is smooth and nicely pigmented, but, as you can see, I have been very precious about it and haven’t used it very much. (I love the two flowers on the eyeshadow. So pretty.)

(Miss Elégance Powder Color in 16)

The case looks equally lovely, to say the least:

(the Powder Color case,
with floral and jewel detail)

The Powder Color was available in 35 shades, which offered a wide range of neutral and vibrant hues:

(Miss Elegance Powder Color –
for eyes and cheeks)

The floral motif continues to grace the packaging, as seen here with Liquid Rouge (love that lavender shade):

(Miss Elegance Liquid Rouge)

Elégance has been doing relatively well over the years against all the new competitors. On the other hand, it was a pity that Miss Elégance was discontinued. Maybe, Albion will bring out something new in the next few years. Who knows, but I’d certainly hope so!

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