Before talking about my first ever Albion purchase, I’d like to briefly mention the brand itself.
Albion is one of the largest cosmetics brands in Japan. I have also occasionally come across passing mentions of Albion as a brand favored by the Japanese royalty. Few can really be sure of this, but it is true that Albion has always had a very upmarket image. [The Albion website is for information only and doesn’t offer on-line ordering.]
Albion’s most popular products are mainly skincare and foundation items. The Essential Skin Conditioner and Exage powder foundations are almost permanent fixtures on most best-selling and magazine readers’ favorite product lists.
One unique aspect of all Albion’s various skincare ranges is a creamy skin-softening emulsion that is applied in circular motion with a cotton pad before the toner and the moisturizer. The Albion sales assistants often remind customers that this moisturizer-like emulsion is not a moisturizer and that it is used to help the absorption of all the subsequent skincare products.
I have tried samples from Albion’s skincare routines but I personally didn’t enjoy using the skin-softening emulsions. They felt quite filmy on the skin and I didn’t feel like using any other product afterwards. Plus the circular motion during the application left my skin slightly red, not to mention that most of them had alcohol. (So do many of the toners.) But I am aware that some people swear by Albion’s unique skincare routines and can’t imagine using anything else.
So, with Albion, their makeup ranges are much more suitable for me to get a taste of the brand. I had long been interested in trying out Eprise, one of Albion’s makeup ranges. (Albion’s website is completely in Flash, so do click on the Albion link above to find the Eprise line.) As someone that loves blushers, when I saw Water Face Color from the spring 2008 collection, I almost instantly decided that this would be my first-ever Albion purchase.
(image from www.albion.co.jp)
The bottle is shaken before application. The blusher liquid has a watery consistency and glides with ease. (But this is not a cheek stain and has a slightly milkier consistency than a typical water-based cheek stain.) It is very easy to blend and layers well for more intensity. The finish is softly luminous and non-greasy, without any visible shimmer. After the blending is done, it almost feels as if the color came from within the skin.
#100 is quite a natural pink for me. It has a bouncy feel but doesn’t make my cheeks look overly flushed.
Another aspect that impresses me is that the color is very long-lasting. I usually use a powder foundation so this liquid blusher would go underneath it. There were twice when I had it on for about 12 hours, and the fading was very minimal and barely noticeable. I was initially slightly worried that,like a couple of cheek/lip staining items I tested, the color wouldn’t easily come off with a cleanser, but it came off swiftly and effortlessly with my RMK Cleansing Oil.
Overall, this is a very good blusher for me. A little goes a long way, so this 10ml liquid blusher will last a long time and create a lot of long-lasting rosy cheeks. I have a feeling that it won’t be long before I am interested in trying another makeup item from Albion.
Chanel Irréelle Blush in Tea Rose
(one of my absolute favorites)
Budget Princess: Majolica Majorca
(featuring two blushers from the line)