Brand New Makeup Line: Kanebo’s Twany Glamacy

by PJ on Sunday, April 6, 2008

in _Japanese Brand Profile, -Glamacy, -Kanebo, -Twany, all about Japanese cosmetics, makeup

(Twany Glamacy)
(image from

Sold in Japan, Twany is a beauty brand under Kanebo. It carries a wide range of products (skincare, makeup, haircare, fragrance, and dietary supplements). On April 16th, Twany will launch a new line of point (color) makeup, Glamacy. (I am not sure if Glamacy will replace Twany’s two existing point makeup lines, Century and Century Technical, but it doesn’t seem so.)
(image from

According to Nikkei Net, “Glamacy” is a combination of the words “glamor” and “supremacy”. The brand targets those in their thirties, and the items are more about bringing out the dimension of the face than about keeping up with the trends.

Their eyeshadows and blushers have already been featured in Biteki magazine (May 2008), and I am liking the look of the blushers.

(Twany Glamacy Cheek Color)
(image from

I, for one, don’t mind large cases at all, and I like blushers packaged like this. Both PK-01 and RS-01 look very wearable for me. I think PK-01 is a definite maybe……

Other recent brand launches:

From Kanebo: CHICCA & Coffret D’Or

From Kao: EST (Point Makeup)

From Kosé: Magie Deco

{ 4 comments… read them below or add one }

BeautyPopStar Sunday, April 6, 2008

I love your blog and added it to my list… link back if you like mine.


Jen Hill Sunday, April 6, 2008

Glamacy, I like that!

Are you familiar with Kanebo’s skincare line? Just curious.


PJ Sunday, April 6, 2008

Hi BeautyPopStar,

Thank you very much for your kind words and for featuring my blog in your blogroll. I will definitely consider adding your blog when I update my blogroll next time.

Thank you for reading my blog! :)


PJ Monday, April 7, 2008

Hi Jen,

I quite like the idea behind the brand as well. I don’t think we will see hip and trendy colors from this line, but I still look forward to seeing how it evolves.

At an usual Kanebo counter, there are many skincare ranges targeting different needs:

-Freshel (youth skincare)
-Impress (mature skincare)
-Suisai (moisture-oriented)
-Dew Superior (moisture-oriented, higher-end)
-Allie (suncare)
-Faircrea (whitening)
-Blanchir (whitening, higher-end)
-Freeplus (for sensitive skin)

I have used a couple of Freshel items before, and I liked them. Later on and a couple of years after Freeplus was launched, I tried one of the toners and I really enjoyed using it. (I bought two more of them later.) It was a very gentle alcohol-free toner that is very soothing and calming.

But all these lines are sold in Asia only, and I am not very familiar with Kanebo’s international skincare line Sensai.

(You can check the Kanebo website. The homepage has a list of links to the various skincare/makeup lines.)

Thank you for visiting my blog again. Hope you have been enjoying the weekend! :)


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