(Champs de Fleurs –Elégance Spring/Summer 2008 Collection)
(image from www.elegance-cosmetics.com)
Today I start with Elégance, a brand I personally really like.
As far as I know, Elégance is a French fashion brand. (Their boutique in London is just off New Bond Street and their Paris boutique is on rue Saint Honoré.) But, it seems the Elégance beauty line is only available in Asia.
The Elégance beauty line is developed and produced by Albion (which is currently owned by Kosé).
(Like Anna Sui, Paul & Joe, and Jill Stuart, I classify the Elégance beauty line as a Japanese line.) This high-end line has been doing consistently well in Japan. Over the years, their mascaras and base makeup items have proven to be especially popular. (Relatively, their skincare line doesn’t seem to enjoy as much attention.)
I have two items from Elégance. They were bought a few years ago, and they have been discontinued. One is Verytrue Lip, a natural-looking lip gloss, and the other is Purity Eyes, a cream-to-powder eyeshadow in pale blue.
Elégance consistently uses gold as the main color in the packaging. I think, with gold as the main color scheme, the rest is best kept simple. I think this simplicity has been well maintained throughout the line. As YSL uses straightforward square and rectangular shapes for their gold cases, Elégance opts for circular cases. While YSL looks chic and glamorous, Elégance has an extra touch of softness and femininity.
Two of the items from the current lineup that appeal to me are the powder blusher (in 9 shades) and the loose powder (in 3 shades):
(image from www.elegance-cosmetics.com)
(image from www.elegance-cosmetics.com)
As Miss Elégance, Elégance’s very cute (and much more affordable) sister line, was discontinued in 2007, I really hope Elégance will do well for many years to come.
(The Elégance beauty line is currently available in Japan and Taiwan.)
Other Japanese beauty lines!
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