It has a very pleasant light-cream texture. With minimal massaging, it melts into a watery lotion consistency. It rinses off nicely and does not leave a greasy film. I still use a little bit of face wash after that, but I’d think some people probably don’t need that extra step as the cleanser does leave the skin quite refreshed.
It did remove lipstick and waterproof mascara when I tested it on the back of my hand (I tested it on Maybelline Volum’ Express Waterproof), but I usually still use an eye/lip makeup remover before using any cleansing gel/cream. (I don’t like any massaging/rubbing in my eye/lip area.)
This product is alcohol-free but contains fragrance.
Generally, I still prefer a cleansing oil, which is quick and easy to use and removes everything at one go. But if you are looking for a light gel/cream-based makeup remover for this summer (and are not sensitive to fragrance), this can be a good candidate.