AYURA Night Meditation

by PJ on Wednesday, September 10, 2008

in -Ayura, all about Japanese cosmetics, fragrance

(AYURA Night Meditation)
(image from i-voce2.com)

On October 23rd, AYURA will release a brand new fragrance, Night Meditation. Featuring notes of sandalwood and bamboo, Night Meditation aims to be a calming scent that is used in the evening, particularly at bedtime.

This cologne will be available in 20ml. I think the portable size is meant to be suitable for travelling as it can help create a feel of familiarity and comfort (if the scent appeals to you, of course).

I personally think this is a significant release from AYURA as well as something I am really looking forward to. Since AYURA was launched in 1995, Spirit of AYURA has been AYURA’s only fragrance. Not only has it been one of my favorite scents, it has consistently been listed on readers’ favorite fragrance lists on Japanese beauty magazines over the years (while other scents come and go).

(part of the Spirit of AYURA range)
(image from www.ayura.co.jp)

If you are interested, you can get a sense of the scent from the note chart (on AYURA’s English site), which was added to the site only very recently. It is a beautiful light floral with a hint of green tea, but, for me, the stroke of genius is the very subtle addition of Chinese ink.

I always thought the scent was so wonderfully unique but I couldn’t figure out exactly why it was so. Then, I read more about it several years ago and realized it must have been the inclusion of Chinese ink. (It was one of those “That’s it!” moments.) According to the AYURA website, the addition of Chinese ink is “to express a noble translucence”. Indeed, the note is very sheer, but it can never be ignored.

But, however much I love Spirit of AYURA, I wouldn’t assume I will like Night Meditation. I will have to wait and see.

Related Posts:

My Three Favorite Fragrances

AYURA Fall 2008 Makeup Collection

Loving Japanese Brands – AYURA

{ 2 comments… read them below or add one }

Anonymous Sunday, October 26, 2008

Hi!,

Do you know which departmental stores in Japan carry Ayura?

Thanks!
Celine

Reply

PJ Monday, October 27, 2008

Hi Celine,

Many major department stores throughout Japan carry AYURA. In case you don’t know, the AYURA website lists their retail points in Japan:

http://www.ayura.co.jp/jp/index.html

(Click on “AYURA Shop” and then on “Shop List”.)

You can also let me know which particular city (or area) that you would like the information about, and I will try to help you with it (if you don’t read Japanese).

Thank you for your question! :)

Reply

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