Kosé Sekkisei New Base Makeup Range

by PJ on Thursday, March 4, 2010

in -Kosé, -Sekkisei, 2010 Spring, all about Japanese cosmetics, makeup, makeup - base makeup

(image from www.urcosme.com,
information from www.urcosme.com
& www.iswii.net)

Those interested in Japanese skincare products would probably be very familiar with Kosé’s Sekkisei line. Launched in 1985, it is among the best-selling whitening (brightening) skincare lines in Japan.

In April, Sekkisei will release its first range of base makeup products. The twist is that the range will debut in Taiwan, not in Japan. According to Urcosme and Iswii, the development of these products is based on the consumer research conducted in Taiwan and this is the first time Kosé has formulated products based on market research on consumers outside Japan.

The range aims to suit people living in Southeast Asia who need their base makeup items to cope with the warm and humid climate and still want them to offer a good level of coverage as well as skin-benefiting properties.

The range includes a foundation primer (SPF 25, PA++), a powder foundation (7 shades, SPF 20, PA++), and a loose powder (SPF 12, PA++).

Japanese base makeup already has a solid following in Southeast Asia, but Kosé has gone a step further and created products that might potentially work even better for consumers in Southeast Asia. I think many people in Taiwan will be eager to test out these items, and I suppose they should be available elsewhere in Asia in the near future.

Related posts:

Genre Focus: Whitening Skincare

Beauty City Shopping Guide (2): Taipei

Japanese vs. Western…Who’s Winning?

{ 4 comments… read them below or add one }

Elvira Monday, March 8, 2010

Now THIS is something I could get into. In Washington DC the summers are very hot and humid. I can't wait to hear feedback about this new line. Thanks for the post!

Reply

PJ Monday, March 15, 2010

Hi Elvira,

I have quite oily skin and I am certainly looking forward to hearing what people think about these new products as well (especially the new powder foundation).

Thank you very much for posting your comment again! :)

Reply

Foxy Frangipani Friday, March 26, 2010

I cant wait to try their Supreme powder foundation :) I'm loving their Esprique powder foundation at the mo…

Reply

PJ Saturday, April 3, 2010

Hi Foxy Frangipani,

Do let me know what you think when you have a chance to try it. I hope you will like it!

Thank you very much for posting your comment! :)

Reply

Leave a Comment

Please note that information on purchasing Japanese cosmetics on-line can be found on my FAQ page.

Thank you very much!

Previous post:

Next post: