Fragrance Review: Marc Jacobs Daisy in the Air

by PJ on Saturday, April 3, 2010

in -Marc Jacobs, fragrance

(image from Marc Jacobs)

Launched in 2007, Marc Jacobs’ Daisy EDT has been a very successful fragrance. The EDP version was then released, and, for spring/summer 2010, a limited-edition version, Daisy in the Air (EDT), has been available in the UK.

With pastel-blue petals adorning the bottle, Daisy in the Air has the same scent as that of Daisy. This edition comes with a paper garland, with which you can turn Daisy into a home fragrance.

Daisy features notes of wild strawberry, ruby red grapefruit, violet, jasmine, and gardenia.

I think Daisy is a very easy-to-wear fragrance. It does not attempt to establish a very strong identity, as none of the notes (particularly the floral notes) jumps out and takes over and the base notes are soft and subtle. But I think these could possibly be the key reasons for its success. It is light enough for everyday wear and is a pleasantly accessible and non-intrusive fresh fruity floral scent.

I like many of the fragrances by Marc Jacobs. Particularly, I love Marc Jacobs Perfume, a modern and elegant gardenia scent, and Blush, a successful blend of jasmine and mild fluid woodiness. Personally, I don’t think Daisy’s identity is as distinctive as that of Marc Jacobs Perfume or Blush. But what Marc Jacobs has created with Daisy is a product with a tremendous mass-market appeal. I think there will be more limited-edition versions of this fragrance to come.

(The product featured in this review is provided by Marc Jacobs via The Perfume Shop.)

Related posts:

Daisy Marc Jacobs Pour Sephora

Marc Jacobs Boutique in Mayfair, London

My Fragrance Favorites

{ 2 comments… read them below or add one }

SignatureScent Sunday, April 4, 2010

Completely agree that the Marc Jacobs perfume is actually much better than Daisy – but Daisy has definitely got mass market appeal.


PJ Thursday, April 8, 2010

Hi SignatureScent,

Thank you very much for sharing your thoughts!

You have a wonderful blog. I will certainly stop by often! :)


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