Integrate Fall 2010 Makeup Collection

by PJ on Tuesday, June 29, 2010

in -Integrate, -Shiseido, 2010 Fall, all about Japanese cosmetics, makeup

(images/info from

Earlier, a reader and I were talking about the lack of excitement of Majolica Majorca’s recent seasonal collections. (See the post on Majolica Majorca’s fall 2010 makeup collection.) It seems that, for the coming season at least, the excitement will be coming from one of Shiseido’s other drugstore lines, Integrate.

Among the items of Integrate’s fall 2010 makeup collection is Rainbow Grade Eyes. The lower left shade in each of the nine variations contains “rainbow pearl”, which imparts multi-colored shine and shimmer.

The rest of the collection includes:

– Smooth-on Liner (2 shades)
– Micro Slim Eyebrow (3 shades)
– Diamond Star Rouge (12 shades)
– Sakura Drop Essence (lip conditioning essence)
– Mineral Foundation (Pressed) (SPF16, PA+, 1 new shade)
– Mineral Foundation (Loose) (1 new shade)

Both the colors and the packaging of Rainbow Grade Eyes look really lovely, and, for 1575 JPY (about 11.8 GBP) for a palette, I would be quite happy to try two or even three different variations…

The collection will be released in Japan on August 21st.


Updated on July 11th, 2010:

See photos of the collection (taken at a press event) here, here, and here.


Updated on August 14th, 2010:

See swatches of the collection items here.


Related posts on fall 2010 makeup collections:




{ 4 comments… read them below or add one }

Julia Wednesday, June 30, 2010

I am so glad that I decided to extend my stay in Japan for a month.
Now all I have to do is decide whether to get the green one or one of the beige/brown palettes.

Which one do you want? Purple?
If I see it in stores, shall I take a look for you?



PJ Wednesday, June 30, 2010

Hi Julia,

I certainly hope you will enjoy the rest of your time in Japan!

The green one looks very fresh and pretty! :)

It would be great to know your initial thoughts on the palettes when you have a chance to see them in the shops in August. Yes, I think I might try VI708 first. (You know my weakness well. :)) If I like it, I might also try PK309 and/or BE303.

Thank you for your comment again! :)


Yapple Chi Friday, April 20, 2012

do you know does it still available now?


PJ Friday, April 20, 2012

Hi Yapple,

I believe most of the items in this collection are still available.

Thank you for your question! :)


Leave a Comment

Please note that information on purchasing Japanese cosmetics on-line can be found on my FAQ page.

Thank you very much!

Previous post:

Next post: