New Skincare Line: Cosme Decorte AQ MW

by PJ on Tuesday, October 5, 2010

in _Japanese Brand Profile, -AQ, -Cosme Decorte, -Kosé, 2010 Fall, all about Japanese cosmetics

Kose Cosme Decorte AQ MW Marcel Wanders Fall 2010 1(images/info from www.nikkei.com)

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On November 16th, Kosé Cosme Decorte will launch Cosme Decorte AQ MW, a new sister line to the existing AQ (Absolute Quality) line (the highest-end line of Cosme Decorte). The launch is to celebrate Cosme Decorte’s 40th anniversary.

Even though, according to Cosme Decorte, MW officially stands for Miracle Wonder, the acronym is presumably based on the initials of Dutch industrial designer Marcel Wanders, who collaborated with Cosme Decorte to design the packaging of the products. The beautifully elaborate packaging is reminiscent of Wanders’ crochet designs. (See more of his crochet designs here.)

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Marcel Wanders 2001 Crochet Table 1

(Crochet Table, Marcel Wanders, 2001)
(image from www.moooi.com)

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Kose Cosme Decorte AQ MW Marcel Wanders Fall 2010 2(image from www.nikkei.com)

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The line focuses on the skincare and aromatherapy properties of sandalwood extract. (But do note that sandalwood extract may be a skin irritant for some people.)

The launch lineup includes:

– Cleansing Milk
– Facial Bar
– Repair Emulsion
– Repair Lotion
– Repair Serum
– Essential Balm
– Cream Excellent
– Massage Cream
– Facial Mask Duo

The prices range from 4725 JPY (Facial Bar (refill)) to 31500 JPY (Cream Excellent).

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Related posts on Cosme Decorte:

AQ Fall 2010 Makeup Collection

Magie Deco Holiday 2010 Makeup Coffret

Magie Deco Fall 2010 Makeup Collection

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