Ayura Spring 2007 Collection

by PJ on Sunday, January 7, 2007

in -Ayura, 2007 Spring, all about Japanese cosmetics, makeup

(Pictured: my Ayura stash)

The new Ayura collection includes lipglosses, eye palettes, nail colors, and aromatic face absorbent paper. It is out on January 26th.

I quite like the lipglosses. The ones with three layers seem intriguing, especially the BL one. But the layers will probably merge after several uses.

The whole collection is soft and breezy. There are no garish colors. It might lack the drama that some people look for, but for me these are lovely items that can enhance our natural beauty.

I consistently like Ayura’s seasonal makeup collections. It always has something interesting, like the stunning creamy eyeshadows last autumn.

Ayura doesn’t have the ultra ornate packaging of Anna Sui or the glamorous look of Dior. But it is the epitome of elegance. The packaging is soft and feminine and so are most of the colors in the makeup line. Moderately pigmented and without too much glitter, the understated makeup is for everyday use and for most occasions.

To me, it is a brand I can always count on, and the new makeup collection proves it again.

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