Kanebo Dew Superior Base Makeup Debut

by PJ on Thursday, July 31, 2008

in _Japanese Brand Profile, -Kanebo, 2008 Fall, all about Japanese cosmetics, makeup, makeup - base makeup

(image form www.nikkei.co.jp)

Dew Superior is a high-end line sold at Kanebo counters in many Asian countries. (A brief profile of the line follows below.) On October 16, Dew Superior will launch its base makeup range in Japan. The lineup includes:

Pact Concentrate (powder foundation, 6 shades, SPF 23, PA++)
Liquid Concentrate (liquid foundation, 6 shades, SPF 19, PA++)
Pre-Make Concentrate (moisturizing primer, SPF 16, PA++)
Finish Concentrate (loose powder, 1 shade)
Designing Concentrate (highlighter/contourer, 1 variation)

(Earlier this year, the line also launched two primers, Protect Essence Concentrate I and II, both of which have SPF 26 and PA++.)

Dew Superior was launched in 2007 to replace the original Dew line, which debuted in 2004. Dew used to carry a range of base makeup as well as skincare items, but Dew Superior was launched with skincare items only. The line’s main claim is to bring moisture and elasticity to the skin, and the target consumers are those in their late twenties and above. In line with the main selling point of the skincare items, the new base makeup line claims to have moisturizing properties which help give the skin a glowy look.

(www.kanebo-cosmetics.jp/dewsuperior/)

I have only used trail samples of a toner and a moisturizer from the original Dew line. Perhaps not too surprisingly, they both contained too much alcohol to do anything positive to my skin. I doubt Dew Superior is very much different in this aspect. (As I mentioned before, even though there are some Japanese skincare products that work well for me, the allure of Japanese cosmetics for me lies mainly in base and point makeup, not in skincare.)

There are a couple of loose/pressed powder items on my shopping list at the moment, so I will probably skip Finish Concentrate. But if you are looking for foundations that have a dewy/glowy finish, then some of these products might worth looking into.

Other upcoming base makeup items:

Kanebo Coffret D’Or

Shiseido Maquillage

Sofina Primavista

{ 4 comments… read them below or add one }

shopinchic Saturday, August 2, 2008

Personally speaking,I try to avoid
skincare products with too much
alchohol as it dries out my skin.

Reply

PJ Saturday, August 2, 2008

Hi Shopinchic,

I do as well. I can’t really use skincare products with alcohol, which can make my skin blotchy, especially in winter. It is not a good ingredient for any skin type really…

Thank you for stopping by again. :)

Reply

Kathy Wednesday, October 6, 2010

Hi PJ,

your blogs on Japanese cosmetic are really very helpful for me. I’m a longterm user of Kanebo sensai silk, and just now I realised, that Kanebo has so many wonderful other brands and reading about them in you blog is a big pleasure!

Thank you!

Reply

PJ Monday, October 18, 2010

Hi Kathy,

You are very welcome, and thank you very much for your kind words! :)

Indeed, Kanebo owns many brands and the main Kanebo brand has a variety of skincare and makeup lines. At the moment, most of them are only available in East-Asia. If you are interested in trying some of the products, you can purchase them on-line. (Have a look at my FAQ page.)

Thank you very much for posting your comment! :)

Reply

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Please note that information on purchasing Japanese cosmetics on-line can be found on my FAQ page.

Thank you very much!

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