(Kanebo Sensai Premier The Body Cream)(image from www.nikkei.co.jp)
Kanebo has been marketing Sensai as a “Super-Prestige” brand. As part of the plan to expand Kanebo’s western market and to probe the luxury bodycare niche in the west, Sensai will debut the Sensai Premier range on September 1 by releasing Sensai Premier The Body Cream.
The product (200ml) will retail at 300 euros and will be available in Europe, Middle East, and the US (37 countries in total). This item will not be officially available in Japan.
It claims to feature 20 moisturizing ingredients that will help prevent signs of aging.
If you are a beauty trivia buff (as I am), you might be interested to know that Sensai debuted in London’s Harrods department store in 1979 and was introduced to France, Germany, Austria, and Switzerland a year later. It was launched in Saudi Arabia in 1997 and New York’s Bergdorf Goodman in 2000 (information from Nikkei Net).
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{ 2 comments… read them below or add one }
I will definitely keep my eye out for this. I am glad they’re
bringing this to the US.
Hi Shopinchic,
Thank you for posting your comment again! :)