(images and info from www.nikkei.co.jp)
The new line will start off with two new items, Perfect Rouge (in 20 shades) and Smoothing Lip Pencil (in 7 shades). The case of Perfect Rouge cleverly incorporates Shiseido’s logo, which is part of the brand’s plan to enhance its image on the global stage.
(Shiseido’s brand logo)
(photography by Nick Night)
These two products will be released in Japan on January 1st, 2009.
The dark reflective packaging is very similar to that of Shiseido The Makeup, but, according to Nikkei Net and as I understand it, the new line is simply called SHISEIDO (as you see in the ad campaign). Again, it is about building up global brand awareness. It is also great to see Dick Page’s involvement in Shiseido’s product creation. I will certainly look forward to more future releases.
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{ 2 comments… read them below or add one }
i LOVE Shiseido Perfecting Lipsticks and so I will be tagging these! Thanks for the information!
Hi Jojoba,
You are welcome! I am certainly looking forward to seeing the packaging and the shades in person next year.
Thank you for your comment again! :)