(image from www.cosme.net,
info from www.sofina.co.jp/primavista,
www.cosme.net, www.fashion-press.net & i-voce.jp)
Kao Sofina Primavista will release its fall 2025 skincare collection in Japan on July 5th. The collection includes:
– Pre-Makeup Gel Wash (110g, ¥2200)
This product is a foam-less face wash that is designed to prepare the skin for base makeup in the morning, but it can also be used after a makeup remover in the evening.
This is another interesting release from Primavista. Last September, the line released two eyebrow items, which are the first two non-base-makeup items from the line. As far as I know, the upcoming face wash is the first skincare item from the line (not counting foundation primers with UV-protection benefits). Based on the way it is designed and marketed, it can probably be described as a base-makeup-adjacent item (although it is not used right before base makeup items).
Primavista is still primarily a base makeup line and it has still been releasing new base makeup items. However, it is clearly expanding its product range both inside and outside base makeup in its own pace. I certainly look forward to seeing what will come next from the line.
Related posts:
Primavista Spring/Summer 2025 Base Makeup Collection
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