(image & info from www.sweets-sweets.com)
Sweets Sweets has been discontinued.
According to Sweets Sweets’ official Japanese website (link above), the brand was discontinued in October 2025. There doesn’t seem to be any information from the website on product availability after October, but it may be possible that some items are still available.
The brand’s last seasonal collection was for holiday 2023, so the discontinuation is perhaps not a huge surprise. I do still think it is a pity as I personally like the brand.
Here is a quick round-up of the Sweets Sweets items I have:
- Premium Chocolat Cheeks in 02 Strawberry Chocolat Cake
- Silky Chiffon Cheeks in 01 Cranberry Chiffon
- Silky Chiffon Cheeks in 03 Peach Chiffon
- Fruit Tint Serum in 03 Strawberry Milk
- Fruit Tint Balm in 02 Clear Blue
My favorites among them are the two shades of Silky Chiffon Cheeks. The two shades are very different, but I find both of them very appealing.
I like the straightforward concept as well as the girlie packaging of the brand, and the overall quality of the items I have is generally good. I will enjoy using what I have while missing the brand.
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