all about Japanese cosmetics

(Takashimaya Shinjuku:
one of my favorite department stores on earth)
(image from www.takashimaya.co.jp)

Today I start the Beauty City Guide series, which will take you to three cities and look at some of the best places to shop. These articles are mostly based on my own experiences and are not meant to be comprehensive. If you would like to add to them or ask a question, do please leave a comment.

This series simply has to start with Tokyo, probably the best place on this planet to shop for beauty products.

– WHERE TO GO –

If you have One Day

Don’t hesitate and head straight to the Shinjuku area. The Isetan Department Store (Shinjuku branch) is within walking distance from Shinjuku Station. This buzzing emporium is one of the best places to see high-end Japanese beauty brands at a glance.

If you have more time, stop by Takashimaya Department Store (Shinjuku branch), which resides at the south entrance/exit of Shinjuku Station. The neat and structured (and almost regal) layout of the beauty department offers the ultimate browsing experience.

One Weekend

Also try:

Seibu (Ikebukuro branch). I think this and the two above are probably the best three department stores for beauty.

Ginza. For me, Shinjuku is great for pure retail indulgence, while the Ginza area has an upscale and less frantic atmosphere. Beauty-wise, try Mitsukoshi Ginza and Matsuya Ginza. (Matsuya is my favorite department store in this area). Also, stop by the OPAQUE boutique (across the street from Matsuya).

Drugstores. They are relatively easy to find in central Tokyo, particularly around bigger public transportation stations. One of the largest chains is Matsumoto Kiyoshi, whose yellow sign is very easy to spot.

Drugstores carry budget beauty lines whose quality is by no means inferior, and these inexpensive brands offer a great way to try Japanese cosmetics if you have a smaller budget for beauty shopping. (You can also see some department store lines from Shiseido, Kanebo, Kosé, and Sofina in drugstores.) Discounts are offered on many lines, and the amount of reduction and the contents of the value sets can vary even in different branches under the same chain. It can be fun to browse around, but if you don’t have much time and if you see something you like with a good price, consider buying it there and then.

One Week

Also try:

Shu Uemura Omotesanto Boutique. A must for all Shu Uemura fans, it features exclusive items only available in this store.

Shiseido Cosmetic Garden on Omotesanto. This store doesn’t offer retail service. It is a showroom for all the Shiseido products. You can sit down, relax, and test out all the items without feeling any pressure to buy anything.

Hakuho-do. This traditional Japanese business mainly deals with calligraphy supplies but also makes top-quality makeup brushes. Though expensive, they are must-sees for any makeup brush connoisseur. (Check the (English) link above for addresses. If you happen to be near the Los Angeles area, there is a branch in Torrance.)

– Asakusa. Close to Senso-ji Temple, Hyakusuke features traditional Japanese cosmetics used by geisha performers and for other traditional stage productions.

MAMEW. If you are a mascara fanatic, stop by the MAMEW boutique, which is in the Daikanyama area.

– More department stores. Try Lumine, Odakyu, and Keio in Shinjuku (all surrounding Shinjuku Station), Tobu in Ikebukuro, Seibu in Sibuya, and Seibu in Yurakucho.

– More fun in drugstore goodie hunting. See if you can find the best deal! (Some other drugstore chains include Sundrug, Ainz & Tulpe and Plaza Style.)

– WHEN TO GO –

Unlike the UK, the seasonal sales in Japan don’t seem to cover beauty items. So I personally think the best time to go to Tokyo for beauty shopping is simply right after most of the latest spring/fall makeup lines are available. This would be late February and late August (even though many are available in January/July). If you also want to try the latest spring/fall base makeup releases, go one month later.

– NOTES –

– Most department stores close at around 8pm, while many drugstores remain open until later.

– Beauty items purchased in Japan are usually not returnable.

– For information on Japanese beauty brands, please check out my “All About Japanese Cosmetics” category or have a glance over my “Read by Topics” and “Thoughts on My 10 Favorite Brands” lists on the sidebar. Also, please check out these related posts:

Loving Japanese Brands” series

Japanese Brand Profile” series

If I Could Go to Japan Right Now

Next stop: Taipei is probably one of the best places for beauty shopping when it comes to value for money on a regular basis. Find out why next week, along with my shopping recommendations.

Updated on April 20, 2009:

One reader, Kuri, has kindly posted a comment and mentioned that Shiseido Cosmetic Garden had closed. (It is a bit of a shame…)

Thank you for letting me know this, Kuri!

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(Sofina Primavista Face Powder)
(image from i-voce2.com)

When Sofina Raycious did not release a spring/summer 2008 lineup, I thought it was obvious that this great base makeup line had been discontinued. (On the other hand, I am now able to say that I have the complete set of Raycious powder foundation cases since 1999 (the annual releases, not the limited-edition ones).)

I was wondering whether there would ever be a new base makeup line from Sofina, and now we have the answer. On September 1st in Japan, Primavista will officially join Aube (point makeup line) as well as all the skincare lines at Sofina counters.

The Primavista debut lineup includes:

Powder Foundation (7 shades, SPF15 PA++)



Cream Foundation (7 shades, SPF15 PA++)

Smooth Coat Base (SPF10 PA+)

Bright Up Base (SPF10 PA+)

Face Powder (seen above)

(all images from i-voce2.com)


For me, this is one of the most exciting base makeup releases in recent seasons. At the moment, the new items seem to be typical fall/winter releases, featuring products like cream foundation and loose powder. I am expecting the usual moisturizing properties and soft-focus finishes from some of these fall/winter items.

While I am very interested in the loose powder, I will be waiting to see if there is going to be a spring/summer powder foundation next year, which should supposedly be more sebum-absorbing and more suitable for my oily skin.)

You can see photos of the Primavista launch event here.

Related Posts:

Lavshuca Face Powder
(my loose powder favorite at the moment)


Loving Japanese Brands – Sofina

Can’t Live Without – Shiseido ZA Two-Way Foundation

ck Calvin Klein Mineral Based Loose Powder

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Please check out this blog post for photos of Jill Stuart’s fall 2008 makeup collection. The collection includes eye palettes, blushers, lip colors, and nail polishes.

I will share my thoughts on this collection after I see more photos of it on the latest issues of Biteki and Voce, which I will be receiving very soon.

Related Posts:

Jill Stuart Breaks Record

Jill Stuart Moist Silk Liquid Foundation

Loving Japanese Brands – Jill Stuart

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(image from www.kanebo-cosmetics.jp/coffretdor)

The Coffret D’Or website has been updated to include information on the items which will be released on July 16.

The two new makeup looks happen to feature my favorite shades at the moment, lilac and golden beige! (I love the color of Tokiwa Takako’s (left) dress as well.)

You can see the two TV commercials here.

Related Posts:

Coffret D’Or 3D Lighting Eyes Purple Variation

Coffret D’Or 3D Lighting Eyes Gold Variation

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My post on AYURA’s fall 2008 makeup collection has been updated with an image showing shades of all the eye palettes and lipsticks. Enjoy!

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(I have been testing them as you are reading this post…)

It is a little hard to believe that half of 2008 is almost gone. (I feel that this year has just begun a couple of months ago and that we are still taking about spring collections…) But here is what to look out for in July:

– If you have been gathering reviews of the new Coffret D’Or Trance Deep Eyes palettes, do come back in July. I will bring you reviews of 01 Rose Variation and 04 Grey Variation. I will also review Coffret D’Or’s loose powder. (It’s a keeper!)

– You will be seeing a new three-part series, Beauty City Mini-Guide. Since I often receive e-mails from readers asking for suggestions on beauty shopping when travelling, I have decided to present some of my personal experiences as blog articles. Each of them will focus on one particular city.

If you would like to make sure you don’t miss any of these future posts, please consider subscribing to my blog via e-mail or a feed reader. Thank you very much!

Tomorrow: Review of items from NARS Cosmetics

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(Left: Anna Sui UV Body Spray G
Right: Anna Sui Hair Spray G)
(image from www.annasui-cosmetics.com)

Anna Sui Cosmetics in Japan has announced the recall of UV Body Spray G and Hairspray G, which were released a few weeks ago (on June 5th) as limited-edition items for summer 2008.

There are concerns about product leakage from the nozzle, and the sale of these two items has been discontinued. Customers in Japan who purchased either of the two products can receive a refund upon returning it. (The full recall notice (in Japanese) can be seen on the Anna Sui website.)


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(AYURA Aura Feel Shadow)
(image from www.cosme.net)

When AYURA revamped its packaging in spring 2008 (please see the photos in my previous post), the collection didn’t feature eyeshadows. I was expecting them for fall, and here they are.

Aura Feel Shadow (4 variations) is a 4-color palette packaged in the new dark cases with AYURA’s “Tree of Life” emblem (which has always been featured prominently on product boxes but not previously on product cases). The packaging continues to reflect AYURA’s style of incorporating elegant curves for all the product cases.

The rest of AYURA’s fall 2008 makeup collection includes:

Aura Feel Rouge (3 new shades, limited editions)
Aura Feel Liquid Eyeliner (2 shades)
Aura Feel Eyebrow Pencil (3 shades)
Aura Feel Mascara (2 shades)
Aura Feel Aroma Paper (blotting paper, 60 sheets)
Eyelash Curler


(Aura Feel Aroma Paper,
with the “Tree of Life” emblem)
(image from www.cosme.net)

The collection will be launched in Japan on July 23.

I have been interested in the new gradation blushers (Aura Feel Veil) from spring, but I have also been waiting to see the eye palettes. Now, I think it might be the time to get ready for my next AYURA item…

Updated on June 30, 2008:

Photo of AYURA’s fall 2008 collection, showing the shades of the Aura Feel Shadow palettes and the Aura Feel Rouge lipsticks:

(image from www.cosme.net)

Related Posts:

AYURA Aura Veil α in Sweet Pink

AYURA Nail Oil & Nail Essence

Loving Japanese Brand – AYURA

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(continued from Part 1 and 2)

3. Dior

(Dior’s summer 2008 makeup collection)
(from Biteki, June 2008, p. 138)

Dior’s summer 2008 lineup has a very coherent look, as warm hues dominate the collection. Even though I am not particularly fond of very warm neutrals, I generally like collections with a strong identity.

I decided to get the Golden Dior Makeup Jewel (in Lamé Pink), which looks as good as it appears on all the magazine pages.

The look of the 5-Color Eyeshadow palette in 589 (the lower one in the photo above), but the finish of almost all the shades is too metallic for my liking. If you like metallic finishes, many of Dior’s recent eye palettes would be must-sees. But I do hope Dior would cut back on intense shimmer just a little bit and go back to the more satiny and softly shimmery finishes.

2. Lavshuca


(Summer Gradually Compact in Windy Aqua Beach)
(image from www.kanebo-cosmetics.jp/lavshuca)

(Summer Gradually Compact in Shiny Sandy Beach)
(image from www.kanebo-cosmetics.jp/lavshuca)

With two very nicely packaged six-color eye palettes for summer 2008, Lavshuca consolidated its position as a drugstore-brand princess for me. (The collection also features two new shades of Rouge Essence Bar.)

Some of you were surprised (and rightly so) that I went for the neutral Shiny Sandy Beach rather than the cool-toned Windy Aqua Beach. (Hmm…some of you seem to know my makeup likes and dislikes very well…) I was in a short neutral phase earlier (which is gradually coming to an end now), and I did need to add more medium neutrals to my collection.

I was very happy with this palette, since I like soft medium neutrals that are not overly pigmented (or overly warm). I particularly like the shades second and third from the right. (Please check out the link above for my review.)

1. Lunasol

(image from www.nikkei.co.jp)

To me, in the last few seasons, Lunasol’s makeup collections appear to be invincible. Superb quality, stunning colors, and a clear story behind every collection.

Lunasol’s Summer 2008 collection continues the “Color Purification” theme with inspiration from colorful corals of the sea. The shades look bouncy and vibrant but still wearable. The collection features the Bronze Coral palette, but it is not ruled by neutrals.

I have the Sheer Contrast Eyes in Lavender Coral from the spring 2008 lineup, which I adore, and I don’t plan to pick up palettes from this collection. But I am quite interested in the Full Glamour Gloss in EX-01 (fourth from the bottom in the photo above, a limited edition). But I will have to act fast if I do decide to get it, since Lunasol’s limited-edition items for summer do tend to sell out.

You can see reviews of items from this collection on Autumn Masquerade and Lotus Palace. For swatches, please check out this post.

My summer top 10 brands’ fall 2008 offerings:

Lunasol

Lavshuca

Twany Glamacy

Cosme Decorte AQ

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Elégance, the Albion-owned top-end beauty line, will release its fall 2008 collection on August 18th in Japan. It is a predominantly neutral-toned collection with wearable warm hues for eyes and lips.

The lineup includes:

Eye Shadow (3 new variations)

Sweet Dew Rouge (3 new shades)

Confiture Gloss (3 new shades)

Crayon Gloss (6 shades)

Nail Color (3 new shades)



(images from www.cosme.net)

Some of the items do appear a little plain in these images. But the Elégance website tends to present their seasonal collections very well. I will update this post with more images later on.

Other Fall 2008 Collections:

EST

Coffret D’Or
(with link to swatches)

Maquillage
(featuring Agyness Deyn)

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