
(image from www.cosme.net)
(info from www.sweets-sweets.com,
www.cosme.net & i-voce.jp)
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Sweets Sweets is a Japanese drugstore makeup line that has been around for at least ten years. About three years ago, the line started to release products with a girlier and slightly more ornate style of packaging. I just purchased my first item from the line a couple of months ago, and, after that, some of the line’s upcoming releases also caught my attention.
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by PJ on Tuesday, February 16, 2016
in _Japanese Brand Profile, _Stash Debut, -Aroma Resort, -Kracie, 2014 Summer, all about Japanese cosmetics, bodycare, bodycare - handcare, stash focus

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With fresh and colorful packaging, Kracie’s Aroma Resort bodycare line caught my attention a couple of years ago. I had a chance to test some of the products from the line last year and I went for Hand Cream in Happy Sweet Peach.
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(image from www.cosme.net)
(info from www.nikkei.com, www.cosme.net & i-voce.jp)
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Part of Pola Orbis Holdings, PDC is a Japanese beauty brand that carries various drugstore beauty lines. On July 24th, the brand will launch Pidite (ピディット). The line’s launch collection for fall/winter 2015 features:
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(image from www.parado.jp)
(info from www.parado.jp & www.cosme.net)
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Parado is a Japanese budget beauty brand that is available in 7-Eleven stores in Japan. Currently, it carries base makeup, point (color) makeup, nail items and skincare items. The brand released its summer 2015 makeup collection in Japan on April 22nd, and the new Eyeshadow & Base (4 variations (including 2 limited editions), ¥1200) is looking tempting to me.
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(image from www.fashion-headline.com)
(info from www.isetanmirror.com & fashionpost.jp)
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I am sure many of you know about the Isetan chain of department stores in Japan, but some of you might not be aware of Isetan’s own line of beauty products.
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(images from i-voce.jp,
info from i-voce.jp & www.apitautsunomiya.com)
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For spring/summer 2015, Elégance will launch Elégance Cruise, the brand’s new makeup sub-line, in Japan on March 16th. Compared with the glamorous gold packaging of the brand’s main line of makeup items, the sea-inspired look of the Cruise line has a more casual feel. Also, the products in this line are less expensive than those in the main line.
The launch collection of Elégance Cruise includes:
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by PJ on Monday, December 29, 2014
in _Japanese Brand Profile, _Stash Debut, -Etvos, 2012 Fall, all about Japanese cosmetics, makeup, makeup - eyeshadow, mineral makeup, stash focus

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My Stash Debut series, which takes you through my first purchases from various brands/lines, is focusing on Etvos today, and I will be sharing my thoughts on Mineral Eye Color Palette in Chocolate Beige.
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(image from www.iswii.net)
(info from www.biteki.com, www.cosme.net & www.iswii.net)
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Kosé Infinity will release its holiday 2014 makeup collection in Japan on November 16th. The collection includes:
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by PJ on Thursday, October 30, 2014
in _Japanese Brand Profile, -Prior, -Shiseido, 2014 Holiday, 2015 Spring, all about Japanese cosmetics, haircare, makeup, makeup - base makeup, skincare

(image & info from www.shiseidogroup.jp)
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Shiseido will launch Prior, a new skincare/makeup/haircare line (not to be confused with Elixir Prior, one of the three Shiseido Elixir ranges), in Japan on January 21st, 2015. This is a major line debut for Shiseido, and the launch is part of the brand’s on-going marketing reform.
Prior’s launch lineup features:
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