(Beauté de Kosé fall 2008 collection)(image from www.iswii.net)
More from Kosé for fall 2008:
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Makeup, Skincare, Fragrance and a Bit of Fashion
(Beauté de Kosé fall 2008 collection)More from Kosé for fall 2008:
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Powder-type:
– Moist Foundation (SPF 22, PA++)
– Lift Foundation (SPF 22, PA++)
– White Foundation (SPF 26, PA++)
Liquid/cream-type:
– Moist Cream Foundation N (SPF 25, PA++)
– White Liquid Foundation (SPF 26, PA++)
– White Liquid Foundation Quick Finish (SPF 26, PA++)
(All items are available in 4 shades.)
Among them, the White Liquid Foundation Quick Finish seems particularly interesting since Kosé claims that it is able to create an ideal finish without help from a primer or a setting powder (hence the “quick finish” in the name).
Kosé also mentions the items’ amount of coverage and the finish as relative to one another within the power and liquid/cream types:
Powder-type:
Coverage: Lift > Moist > White
From matte to glowy: White – Most – Lift
Liquid/cream-type:
Coverage:
Moist Cream > Quick Finish > White Liquid
From matte to glowy:
White Liquid – Quick Finish – Moist Cream
Apart from the six new foundation products, Elsia will also release Cheek Color N (4 shades), Quick Dry Nail Color (20 shades), and Cleansing Milk.
Many thanks to Betsy at Autumn Masquerade for alerting me to the news!
Other posts on fall 2008 base makeup collections:
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(Esprique Precious fall 2008 collection)Detailed information of the new items is not yet available on Nikkei Net, but it is known that the collection will include seven new products, including the new eye palette range, lipstick range, and the powder foundation seen above.
Also, as we can see, the line will have its first major image overhaul after it was launched in 2006. The new look features clean off-white cases with decorative details. I think it has a grown-up look but it seems to lack style and character. I would still love to see close-ups of some of the items on the official website and in Japanese beauty magazines later on.
Related Posts:
Gemma Ward for Esprique Precious
(from fall 2006)
Visée Dual Shine Rouge Palette
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To me, it feels as if the spring collections just came out and we were expecting more summer makeup news. But, as many of the fall 2008 collections have been unveiled, it is time for me to look back and present you with my summer 2008 top ten makeup collections. (Part 2 and 3 will be up later this week.)
10. Albion Excia AL
(Albion Excia AL Rouge Impression)9. Anna Sui
(Anna Sui Mini Rouge W)8. Giorgio Armani
(Eye Mania in 11 (top), 12 (left), and 13 (right))The three beautiful Eye Mania palettes above, however, appear to be exclusive to the Japanese market. I particularly like #12 and #13. #12 seems to be a wearable blue-grey palette, possibly even for people who find blue hard to wear. #13 looks like a nice neutral palette and the shades don’t look overly warm or bronze.
(If you are interested, please head over to Autumn Masquerade for a great brand profile on Giorgio Armani Beauty and for a look at the brand’s past Bronze Mania collections.)
7. Cosme Decorte AQ
(Pure Grace Lipstick in RD432This is the last AQ eye palette released in the current packaging, as the brand’s point makeup line will be revamped in time for the release of the fall 2008 collection.
The top-ten countdown continues tomorrow.
Related Posts:
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(part of Cosme Decorte’s fall 2008 collection)On August 21st, the existing AQ point makeup line will be replaced by new items with brand new packaging.
(image from www.nikkei.co.jp)
– Rouge Supreme: 10 shades
– Shadow Supreme (eye palettes): 5 variations
– Light Focus (base/highlighter): 3 shades
– Nuance Glow (highlighter): 3 shades
– Face Color (blusher): 5 shades
– Mascara Excellent: 2 shades
– Liquid Eyeliner: 5 shades
– Pencil Eyeliner: 2 shades
– Pencil Eyebrow: 4 shades
– Lip Liner: 7 shades
– Nail Supreme: 10 shades
For me, AQ’s packaging renewal is successful. The current packaging (seen above) looks clean and sophisticated but slightly lacks character. The new look is opulent and glamorous. I think Cosme Decorte has worked out a look for AQ that goes with its prices. The lipsticks and blushers are particularly pricey:
Rouge Supreme: 6300 yen (about 59 USD)
Face Color: 7350 yen (about 69 USD)
In contrast, the Shadow Supreme eye palettes (6825 yes, about 64 USD) almost seem relatively reasonable. (The price is about the same as that of a Dior 5-color eye palette in the UK.) If I decide to try an item from AQ, the eye palette will probably be my choice.
* In Japanese cosmetics, the term “point makeup” (constantly written as “point make” in Japan) refers to color makeup items like eyeshadows, mascaras, lipsticks and lip glosses. On the the hand, “base makeup” (“base make”) refers to items such as primers, concealers, foundations, and loose/pressed powder (and not just bases (primers)).
Other Fall 2008 Makeup Collections:
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My posts on the EST, Magie Deco, and Cosme Decorte AQ summer 2008 collections have been updated to include additional images and information.
Have a look!
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(part of Cosme Decorte AQ’s summer 2008 collection)– Eye Shadow (palette): 1 new variation (#032)
– Lipstick: 3 new shades
One of Cosme Decorte AQ’s spring 2008 palettes (#030) includes a lilac and a rosy pink. Their summer 2008 eye palette also features a lilac, this time paired with a blue. The two shades look very good together.
Cosme Decorte AQ’s lipsticks are some of the priciest in Japan. They cost 6300 yen each (around 63 USD), the same price as Clé de Peau’s Rouge a Lèvre in Japan.
Updated on March 31st, 2008:
The Cosme Decorte AQ website has been updated to include information on the summer 2008 collection.
The makeup theme for the collection is Turquoise Lagoon, and the core of the collection is the Pure Grace Eyeshadow palette in #032, which includes turquoise and lilac (seen above). The Cosme Decorte AQ website also shows how to use this palette to create the look in the ad. (Both images are from www.cosmedecorte.com/aq.)


You can check the Cosme Decorte AQ website for more information on the collection.
Lunasol Summer 2008 Collection
Kate Summer 2008 Collection
EST Summer 2008 Collection
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(part of Magie Deco’s summer 2008 collection)Shadow Brilliance eye palettes: 2 new variations
Luxual Long Mascara Waterproof: 2 shades
The Shadow Brilliance palettes seem to be selling well in Japan and the palette in 014 Believe in Magic is seen on the readers’ favorite eyeshadow palette list in Biteki (February 2008 issue). Shadow Brilliance’s color combinations are slightly more original than eye palettes from Maquillage, Aube, and Coffret D’Or, and I am sure there will be more lovely items to come from Magie Deco.
Updated on March 31st, 2008:
The Magie Deco website has been updated to include information on the summer 2008 collection. (All images are from www.cosmedecorte.com/magiedeco/.)
The full Magie Deco summer 2008 collection includes:
– Shadow Brilliance eye palettes: 2 new variations

– Fairy Eyes cream eyeshadows: 4 new shades

– Fairy Rouge glosses: 3 new shades

– Lipsticks: 3 new shades
– Gem on Liner Waterproof (new): 2 shades
– Luxual Volume Mascara Waterproof (new): 2 shades
– Luxual Long Mascara Waterproof (new): 2 shades
– Nail Colors: 5 new shades
– Eye Makeup Remover (new)
You can see all the new product images on the Magie Deco website.
(I’d like to thank Betsy at Autumn Masquerade for the alert!)
Related Posts:
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1872 Shiseido
1887 Kao
1929 Pola
1936 Kanebo
1946 Kosé
1956 Albion
1959 Menard
1967 Shu Uemura
1972 DHC
1981 Fancl
1987 IPSA
1991 Ettusais
1995 AYURA
1996 Equipe (which now owns RMK and SUQQU)
(Biteki, January 2008, p. 102-125)
It is interesting that, like many western cosmetics brands, some of the recent major Japanese cosmetics companies in the last couple of decades have also been acquired by more established ones. For example, IPSA, Ettusais, and AYURA were acquired by Shiseido. Kanebo now owns Equipe, while Kosé owns Albion. Also, in early 2006, Kanebo was sold to Kao.
I will be equally interested in these slightly more corporate and behind-the-scene developments and in all the shiny new releases from these brands…
Related Posts:
All About Japanese Cosmetics
(consolidating my passion)
“Loving Japanese Brands” Series
(my favorite seven)
Japanese Brands in the UK
(featuring where to get them from outside the UK)
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6. Magie Deco
(image from www.cosmedecorte.com/magiedeco/)
The two items are sold as a set, and both of them look so glamorous and beautiful, with an appropriate festive vibe.
If you like the look of this collection, you may want to check out Magie Deco’s spring 2008 collection.
5. MAC
(image from www.iswii.net)
But when I saw the items in person for the first time, I was slightly underwhelmed by the details of the packaging. I think they looked just a little bit rough around the edges and they could have been slightly more refined.
Nonetheless, these collections present a pleasant departure from MAC’s usual dark and minimal look and I am sure many MAC fans have been enjoying collecting some of the goodies.
4. Ayura
(image from www.ayura.co.jp/jp/)
Ayura’s holiday sets usually include best-selling items in limited-edition travel sizes as well as some one-off creations. The set for holiday 2007 includes:
-Spirit of Ayura Aroma Bath Powder (X2, limited edition)
-Spirit of Ayura Aroma Treatment Oil (for hair and body, limited edition)
-Spirit of Ayura Aroma Body Powder (limited edition)
-Spirit of Ayura Aroma Hands (30g, limited-edition size)
-Shiny Face (face highlighter, limited-edition, choice of blue and pink)
-Nail Color (choice of 23 shades, including limited-edition pink and violet shades)
-Cosmetics Box
Spirit of Ayura is Ayura’s one and only fragrance, and, apart from the hand cream, the three Spirit of Ayura items in the set are one-off creations based on this wonderful scent.
I really love the look of this collection (and I like the combination of all the fresh colors), not to mention that Spirit of Ayura is one of my favorite fragrances, But I already have quite a few somewhat similar limited-edition items based on this fragrance and this is the only reason why I didn’t consider getting this set.
The final part of my Holiday 2007 Top Ten List will be coming soon!
Related Posts:
Loving Japanese Brands: Ayura
(my all-time favorite brand)
MAC A-Mei Color Collection
(another exciting collection from MAC)
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