by PJ on Friday, March 13, 2015
in -Benefique, -Elégance, -Integrate, -Les Merveilleuses de Ladurée, -Shiseido, 2015 Spring, all about Japanese cosmetics, makeup, seasonal makeup top 10
10th: Benefique Theoty

(image from www.shiseido.co.jp/benefique)
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Since Shiseido revamped Benefique Theoty in spring 2013, the line has been gradually adding new items to its lineup each season. Its spring 2015 makeup collection features five shades of Lip Gloss (Smile Aura). The packaging is feminine and romantic as usual.
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(image from www.cosmedecorte.com/aq_mw)
(info from www.cosmedecorte.com/aq_mw & www.cosme.net)
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Kosé Cosme Decorte AQ MW will release its summer 2015 makeup collection in Japan on April 16th. The collection includes:
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Have a look at images of Kanebo Lunasol‘s summer 2015 makeup collection on Cosme.net and Instagram. The photo on Cosme.net features the two Sheer Breeze Eyes palettes.
The collection will be released in Japan on May 15th.
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Updated on March 24th, 2015:
Information on and images of the collection items:
– Sheer Breeze Eyes (2 variations, limited editions, ¥5000)

(EX01 Refreshing Breeze Collection)
(images & info from www.cosme.net)
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Take a look at images of Dior‘s summer 2015 Tie Dye makeup collection on Spur and Twitter. The neutral-toned Backstage Illuminating Eye Palette looks quite appealing.
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Updated on May 28th, 2015:
Images of the collection highlights:
– Diorskin Nude Tan Tie Dye Edition Blush Harmony (2 variations, limited editions)

(001 Pink Sunrise)
(image from www.cosme.net)
(info from www.dior.com, www.biteki.com & www.cosme.net)
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Have a look at images of Paul & Joe‘s summer 2015 makeup collection on Spur (here & here), Cosme.net, Twitter and this blog post. It will be released in Japan on May 1st.
Based on these initial images, the collection seems promising. (The new Lip Gloss M (the lip gloss compact) looks particularly interesting.) It is likely to make up for what I feel is a slightly lackluster lineup for spring 2015.
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Updated on March 15th, 2015:
Information on and images of Paul & Joe’s summer 2015 Midnight Sangria makeup collection:
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(images & info from www.fashion-press.net)
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The collection includes:
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(image from www.fashion-headline.com)
(info from www.isetanmirror.com & fashionpost.jp)
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I am sure many of you know about the Isetan chain of department stores in Japan, but some of you might not be aware of Isetan’s own line of beauty products.
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Japanese beauty magazine Voce has posted an image of Les Merveilleuses de Ladurée‘s summer 2015 makeup collection on its Facebook page. The collection features new (and possibly limited-edition) variations of Pressed Cheek Color in light-blue cases.
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Updated on March 18th, 2015:
Information on and images of the collection items (to be released in Japan on May 1st):
– Mixed Pressed Cheek Color (4 variations, limited editions, refill ¥3800, case (limited-edition design, with brush) ¥1500)

(images & info from i-voce.jp)
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