makeup

SUQQU Makeup and Skincare

by PJ on Friday, February 23, 2007

in -SUQQU, all about Japanese cosmetics, makeup, makeup - base makeup, makeup - base makeup - foundation, makeup - lip color, skincare, skincare - cleansing/toning, skincare - moisturizing/others


(pictured: my SUQQU lipstick,
samples, and catalogue)

As requested by a reader, I decided to write a post about some individual SUQQU products after I had a more thorough look and got several samples earlier this month.

What really impresses me is the texture of their makeup. The lipsticks are so creamy, and the eyeshadows and blushers are so luxuriously silky that they almost seem creamy as well.

I am particularly keen on Powdery Cheeks in #11 (Ashibi), which is such a universally flattering color for most medium and light skin-tones.

One of their best-sellers is the Stick Concealer. The white one is used first as a base. Blending only comes after one of the two beige ones is layered on top of it. The white concealer is light-reflective and enhances the coverage of the beige concealer.

Here are some thoughts about what I have actually used:

1.Creamy Lip Stick in #22 (Benikoji)

I bought this in my first visit. It is a nice beige pink (even though it looks quite red in the photo). Pigmented and creamy, it is a great color for this season’s polished (and non-glossy) nude look.

2. Cream Foundation

I got a sample of this. Out of all their foundation formulations, this one provides the most coverage. It is not too difficult to blend (with my fingers) and it covers my pores fairly well. The staying power isn’t too bad. It has a dewy finish, which I don’t really like since I have quite oily skin. But I can use a matte loose powder to set the foundation, so that doesn’t bother me too much. (The color I got (#03) is slightly too pale and ashy for my medium skin-tone.)

3. Liquid Foundation Natural

I also got a sample of this. It provides more coverage than Liquid Foundation Skinny (light coverage) and Liquid Foundation Lucent (sheer coverage). It is one of the most easily blendable foundations I have ever tried. But the drawback is the staying power, which is not as good as the Creamy Foundation. The coverage is light to medium, and I would prefer more. Overall, I much prefer the Creamy Foundation.

I got this one in #04. Even though #04 should be the immediate darker shade than #03 for all their foundations, it is actually slightly too dark for me (while #03 is slightly too pale). Maybe the secret lies in #03B, which is between the two shades?

4. HA Complex Cream

Sample again. (The actual product costs about 240 USD for 30g…) I actually don’t like it that much simply because I am quite certain it has alcohol. Even though I couldn’t smell it, my skin turned a bit red about 10 minutes after application, which is typical with any moisturizer with any amount of alcohol. (I will probably have my neck enjoy this very expensive moisturizer…)

I have also got samples of HA Complex Lotion, HA Complex Emulsion, and Make Up Base. But I can really smell alcohol in all these (which is unfortunately so common with a lot of Japanese skincare products). I don’t think my face can handle any of these…

All skincare products have their signature orchid fragrance. It does smell gorgeous, even though it is much better for skincare products to be fragrance-free. In Japan last Christmas, SUQQU had a limited-edition perfume based on this orchid note. I am really hoping it will be re-released as part of the permanent collection!

One skincare product I am actually quite keen on is the Lip Essence Cream. It is very emollient and creamy. Too bad it is so pricey (about 60 USD)!

I personally think SUQQU is stronger in makeup than in skincare. But it is only because my skin can’t really tolerate alcohol and any massaging (the Musculate Massage Cream, which is used daily, is the heart of their skincare regime) and because I do think their color makeup range is simply sublime.

I look forward to seeing their spring 2007 collection. It looks great on the website and I love a makeup collection with a strong theme. I’ll definitely review it after I see it in store.

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Edited, on February 25, 2007, as requested by reader:

Price list of reviewed products in UK
(from SUQQU catalogue)

Creamy Lip Stick: £24
Powdery Cheeks: £22
Stick Concealer: £20
Cream Foundation: £60
Liquid Foundation Natural: £40
Liquid Foundation Skinny: £40
Liquid Foundation Lucent: £30
Make Up Base: £24
HA Complex Lotion: £45
HA Complex Emulsion: £70
HA Complex Cream: £120
Lip Essence Cream: £30
Musculate Massage Cream: £60

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Lavshuca Gloss Stick lipgloss

by PJ on Thursday, February 15, 2007

in -Kanebo, -Lavshuca, 2007 Spring, all about Japanese cosmetics, makeup, makeup - lip color, makeup - lip gloss, stash focus


Lavshuca again today. They make some of the cutest stuff around. Their eye palette is just adorable, and this lipgloss pen is another example. In seven colors, the Gloss Stick looks just like any other lip gloss that comes in a pen, and the color I have (PK-3) is a nice basic everyday pink with a bit of shimmer.

But what makes it interesting and fun is the applicator:


The heart-shape dispenser is what seals the deal for me. What a nice little touch! It has a very similar advantage to that of the spatula applicator of Curvy Lip Silicone. It doesn’t smudge off the lipstick and is easy to clean. Cute and clever.

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Lavshuca Eye Color Select palettes

by PJ on Wednesday, February 14, 2007

in -Kanebo, -Lavshuca, 2007 Spring, all about Japanese cosmetics, makeup, makeup - eyeshadow, stash focus


Happy Valentine’s Day, everyone.

I didn’t consciously plan this, but I was going to talk about these gorgeous little eye palettes from Lavshuca featuring cute heart shapes. (Lavshuca is one of my favorite Japanese brands. Read more about it in my other post. I also reviewed its spring 2007 collection here.)

The Eye Color Select palette is out this spring and comes in five versions. I got the ones in pink and blue.


Pink is not the easiest color for me to wear but I wanted to try. Surprisingly, they came out nicely and I didn’t look like I had irritated eyelids. The deep pink (lower right on the palette) is very pigmented and is fun to experiment with.


The blue shades are all quite sheer, which I personally like. It is a subtle and elegant look.

All the colors have fine shimmering particles.

I am really loving these. They are great to use and look adorable on my dressing table. Definite keepers!!

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Million Selling Lipgloss: Sony’s Curvy Lip Silicone

by PJ on Sunday, February 11, 2007

in _Japanese Brand Profile, -Makemania, -Sony, all about Japanese cosmetics, makeup, makeup - lip color, makeup - lip gloss, stash focus

(pictured: Sony CP Makemania
Curvy Lip Silicone)

First of all, yes it’s Sony. They do cosmetics in Japan! (Or rather, they own a company in Japan that carries many budget and premium cosmetics lines. Makemania, which carries this Curvy Lip Silicone I have, is one of them.)

This lip gloss is claimed to have sold over 1 million copies in Japan and has been a huge sensation in some other Asian countries. It is nicknamed “Lip Attack” or “Lip Siege” (you get the idea).


It looks pretty ordinary, but it is one of the most lip-plumping lip glosses I have ever used. It is so good that I can’t even put too much on or I’ll end up having very fat lips, and it actually doesn’t feel too thick or sticky.

Also, one great design is the spatula applicator (see below). I always hate the sponge tip because it smudges off the lipstick and it is a hassle to clean. Now with the soft plastic spatula applicator, I can just wipe it with a tissue and it looks as clean as it can be. It also makes a smooth and even application! (Western brands please learn this!)

(pictured: the spatula applicator,
against the (very rare) bright summer sky in England)

Now that I have tried it, I can understand the hype about it all around Asia, especially when it only costs about $10 USD in Japan!

Edited on June 3, 2007: I’d like to point out that this is not the kind of lip-plumping lip gloss that gives you the tingling feeling and dilates the blood vessels in your lips. I personally don’t like that. For me the tingling feeling is a discomfort. The plumping effect of the Curvy lip Silicone lies in the spot-on texture, consistency, and the glassy and light-reflective effect.

Edited on July 18, 2007: Photos updated.

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SUQQU: Sensuality with an Attitude

by PJ on Thursday, February 8, 2007

in _Japanese Brand Profile, -SUQQU, 2007 Spring, all about Japanese cosmetics, makeup, skincare

(stunning ad from SUQQU’s Fall 2006 collection)
(from www.suqqu.com)
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Back in September 2003, when SUQQU‘s first counter opened in Isetan Department Store (a world-class cosmetics heaven, and an ultimate battlefield for all brands) in Shinjuku, Tokyo, people were waiting outside the store for the doors to open. The revenue of its first day of sale broke the record of this upmarket department store for a debut brand (Voce Magazine, March 2007).

Why did so many people rush to buy SUQQU’s products even before they sampled them and why has it been successful since its debut? Apart from the quality of the products itself, I think there are two very crucial reasons.

First of all, in a youth-obsessed society (in a globally youth-obsessed era), where packaging is getting cuter and the colors are getting funkier, SUQQU resorts to the reverse strategy. It targets mature grown-ups. It appeals to women who are successful, classy, intelligent, and sophisticated. I believe that, by doing so, it also appeals to young women who look up to their more mature peers. It altogether creates a surprisingly wide market.

Another reason is their beautifully constructed theme for each season and the visual brilliance of their ad campaigns that convey the theme. Usually printed cosmetics ads feature the face of the model freshly made up against a muted background. Pretty straightforward, but dull at the same time. Not SUQQU’s ads. They always have a sense of message and story, and it certainly helps when the colors of each seasonal makeup collection have such a strong identity.

Last spring, it was a collection which couldn’t be more pink, with pink eyeshadows, pink lipsticks, and pink blushers. The ad featured beautiful full-bloomed flowers as the backdrop:

(ad for SUQQU’s spring 2006 collection)

(from www.suqqu.com)
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Last fall, the collection featured primary colors used in ancient Japanese pottery. The ad (at top of the page) is stunning. But I think the upcoming spring 2007 collection is even more impressive. The theme is “goddess of the earth”. The eyeshadows are shades of blue and beige, paired with beige and brown lipsticks. It’s the sea versus the desert, bare earth versus deep ocean. The ad features a woman between the desert and the blue sky/ocean. She looks confident and in charge.

(SUQQU makeup leaflet for summer 2007)
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Primary colors and shades of blue are not easy to pull off. But SUQQU’s message is “Wear them and be confident!” Packaged minimally with oriental sensitivity and sensuality, the colors inside are bursting with personality and attitude. All of these give SUQQU a very unique edge.

Later this month, I’ll come back to SUQQU again and review some of the makeup and skincare products. There are some fantastic products to be written about, including the smoothest eyeshadows I have ever tried.

Stay tuned!

Next: a lipgloss that has sold over one million copies in Japan.

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Jill Stuart Spring 2007 Eyeshadow Palette: Brilliance Eyes

by PJ on Monday, February 5, 2007

in -Jill Stuart, 2007 Spring, all about Japanese cosmetics, makeup, makeup - eyeshadow, stash focus

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(Jill Stuart Brilliance Eyes in 04 Gem Amethyst)

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This palette is from Jill Stuart’s spring 2007 makeup collection. When I saw this on the magazine, I just thought I had to get it. First of all, the packaging is ultra-pretty. Secondly, soft lilac and pink are colors that suit me quite well.

It proves to be what I wanted it to be and more. The featherweight powder feels soft on the skin. The colors are not heavily pigmented (which I like), and all of them are infused with shimmer and multi-colored sparkly particles. The effect is stunning. I can go for a barely-there look or I can layer the colors for a little bit more drama, For both looks, the shimmer adds subtle dimension to my eyes.

Overall, for this season, this is one of the best new items for me. Beautifully wearable colors and princessy packaging at their best!

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Related post:

Loving Japanese Brands: Jill Stuart
(my personal take on Jill Stuart)

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Over-Hyped Products: My Personal Take

by PJ on Sunday, February 4, 2007

in all about Japanese cosmetics, makeup, skincare, What do you think? Beauty topics and thoughts

There are many products that are always heavily featured in magazines and I am sure you sometimes think “They are not that good.” You might have used them and thought they were shockingly average, or you simply don’t fall for the hype.

For me personally, these products are over-hyped in different ways:

1. Creme de la Mer (hype despite of the price)

I admit I have never used it, so I can’t say whether it is a good moisturizer in itself for me. However, I don’t think any moisturizer (even if it is well-formulated) should cost this much, especially when algae (included in this product) is one of the cheapest and easily accessible ingredient.

Some people say they just want to have a bit of luxury in life. We all do sometimes, but it is a luxury *only if* it is better than anything else!

Unfortunately, there are loads more other products that fall into this ultra-premium category. Ignorant customers can easily be lured into them.

2. Lancome Juicy Tube (hype despite of the quality)

Its price is fine. It is affordable. But many magazines claim this is the best lip gloss. I also read that, on Ebay UK, it is one of the most searched items under the Health and Beauty category.

I have used it and I do think it is good. The slanted applicator is convenient and the gloss stays put and lasts for hours. But most of my other lip glosses give the same performances and I don’t understand the hype of it.

3. Kose Sekkisei Lotion (hype despite of the irritating ingredient)

Readers from many Asian countries will know what I am talking about here. It has been sold for more than 20 years and it is still one of the most popular toners in Japan. It is claimed to give skin brightness and luminosity. A popular way to use this toner is to soak a tissue mask in it and wear the mask for a good 20 minutes.

I bought this almost ten years ago and it proved again that alcohol and I really couldn’t get along, especially when there is so much of it (imagine Clinique Clarifying Lotion 3). I’ve said this before and I’ll say it again…alcohol is a major skin irritant and should not be added to any skincare product.

4. Benefit (hype despite of the packaging)

Right, this is only about the look, and feel free to disagree, because packaging is totally subjective and all views are valid. It seems like many people love the quirky and fun packaging of Benefit. I do like some of the imaginative names of the products, but that’s as far as it goes. The packaging is indeed very catchy so I understand why it stands out, but I personally really don’t like it at all. I don’t like cartoon drawings on my cosmetics. They just seem too child-like.

I tend to like packaging that is glamorous and relatively understated, like Chanel and Dior. I do girlie too, like Paul & Joe and Anna Sui. But Benefit is just too much for me. (So is Stila.)

(The only Benefit product I am interested in is the fragrance Maybe Baby. I like the smell and the bottle is simple but glamorous and elegant. But this look is not typical of most Benefit products……)

I’ll stop here and let you guys think about what products you think are over-hyped.

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Paul & Joe Spring 2007 Collection

by PJ on Wednesday, January 31, 2007

in -Paul & Joe, 2007 Spring, all about Japanese cosmetics, makeup


(Pictured: my Paul & Joe stash)

Paul & Joe is changing the packaging of its makeup line this season. But it is really hard to notice a difference (without seeing the real items, that is). It seems like it is a different shade of pink, a more reflective finish, and slightly more pronounced floral patterns. But these changes seem so subtle that I wonder if it was worth the hassle.

There are whole new collections for lipsticks and eyeshadows. I am sure the new packaging will expand to other products later. The slightly more interesting items are the two-color facecolors. Some of the colors can be used as blushers, and some highlighters.

Packaging-wise, the limited edition items (almost always three lipsticks and three eyeshadows, featuring original Paul & Joe prints) are not as good as the hummingbird collection from Christmas last year. (Sort of there but not quite…it will take a lot to beat that collection.)

I am going to Fenwick on Bond Street next week. I will still definitely have a look.

Newsflash: I have got the new Jill Stuart eyeshadow palette! It’s so pretty!! I will review it later.

Next post: I will talk about Haute Couture for the first time here. The breathtaking Christian Dior Haute Couture for Spring/Summer 2007 will be my topic.

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More on Lavshuca Spring 2007 Collection

by PJ on Thursday, January 25, 2007

in -Kanebo, -Lavshuca, 2007 Spring, all about Japanese cosmetics, makeup


(pictured: my Lavshuca stash)

(Read my previous Lavshuca post here.)

First of all, the new Lavshuca site was launched a couple of days ago to include the new collection.

After reading a lot of information about the various new collections, I think Lavshuca wins it for me this season. The slight modification of the packaging (from pale pink to plum) is working for me. Still exquisite and princessy. The vast array of new colors is exciting as well.

I have also decided on what to have:

Jewelry Lips: Amethystia Groom PK-1

I was choosing between this one and Viva Garnetica RS-1, but I was confident that PK-1 wouldn’t be too pink for me.

Gloss Stick: PK-3

I think I can go more pink on the gloss, hence the choice.

Eye Color Select: BU-1 (and maybe PK-1 as well)

I mentioned that I wanted to go for PK-1. But then it was actually off my shopping list for a while. Later I saw some photos of the palettes (not studio shots), and I fell in love with them again and thought BU-1 was also a great choice as well. Now I am not sure whether I will have both. I think I probably will. They are only about 8 pounds each.

Ummm…later I noticed that the BU-1 eye palette and the PK-1 lipstick were exactly what were used on Puffy on the ad shots…was I being subliminally influenced??

I might do *another* post after I get these items!

Next post: Avene Thermal Water.

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Dior Spring 2007 Collection

by PJ on Wednesday, January 24, 2007

in -Dior, 2007 Spring, makeup, makeup - lip color


(pictured: my new Dior Addict Ultra-Nude
and Detective Chic from last fall)


With nearly all the spring collections revealed in my lovely Japanese cosmetics magazines, I have been quite disappointed with most major European brands. Usually I’d like the Dior limited edition product or some new things from Chanel. But for this season, I am not liking the Dior Flight palette or Chanel’s Lumiere d’Artifices (sequin eye palette), and my interest in YSL’s new eye palettes had dwindled even before they were available nationwide.

In the next post, I will review Lavshuca’s new collection, possibly my favourite collection of the season. Today it is about Dior.

First of all, as I said, I am not very excited about the Dior Flight palette. It is inspired by the same-name bag and accessory collection of the house of Dior. But, as you might have already guessed, I am not a huge fan of the Dior Flight bags. I don’t really like the “Remove Before Flight” tag, even though orange is one of my favorite colors for clothing.

I much prefer the Dior Detective collection, and the Dior Detective Chic palette (pictured above) is great.

To be fair, the colors in both of the Dior Flight palettes are good. I do prefer the one with the pink blusher (which is the one with the black eyeshadow). (The other blusher is slightly too peachy for my complexion.) But for something this pricey, I have to like everything about it to want to have it. (It costs the equivalent of 69 USD in the UK, while it costs 55 USD in the US.)

The two 5-color eye palettes are a bit of a hit and miss. While Pink Attitude features soft colors and is very wearable, Myriad is just a bit too blue. Even the Dior SA I was chatting with admitted that the palette would only suit a few people.

The two single-color eyeshadows released in the UK are obviously a teaser for a full newly-packaged collection (which is currently available in the US) Both Pink Candy and Icy White can be tricky colors to wear, especially Pink Candy. (If you don’t wear glittery pink eyeshadows right, you will look like you have irritated eyelids. A sheer, soft and gentle finish is the key!)

But I like the change of the packaging. I think it will be a matter of time before it carries over to the blushers. THEN I will consider buying a Dior blusher.

I think the best aspect of the new collection is the limited edition line of lipsticks “Dior Addict Ultra-Nude“. First of all, love the silvery case with the Dior logo in pale pink. I always like the shape of the Dior Addict lipsticks, but I never like the blue case and the white case of the Dior Addict Pearl Shine collection looks a bit too plasticky. So when I saw the soft slivery cases, I was intrigued.

Also, all the colors are soft and sheer (but not too sheer). There are not full of pearly glitter. Instead, they have an understated gleam. “Exactly what I like,” I thought. I could easily wear Body Pink, Skin Beige, and Undressed Mauve (because of their semi-transparent finish), and I decided to take Undressed Mauve because the soft-purple pink is something I want to try a bit more.

I like the way the color merges into my original lip color. It is indeed a nude look, and in a flattering way. I do have to say that the lipstick is slightly drying, but, with better prepping and maybe a bit of a clear gloss on top, it should be fine.

(I need to mention that the actual color of the lipstick is lighter and more purple. It seems very red due to my yellowish lighting.)

Overall, this collection is not as fascinating as some of Dior’s previous ones. But it is still one of the best among the European brands for this season.

Next Post: Lavshuca’s Spring 2007 Collection

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