After previous speculation, it has been confirmed that the Jill Stuart Beauty line will be launched in Taiwan in April.
Taiwan will become the only place outside Japan where the full line is officially available.
As with many other Japanese brands available in Taiwan, it is expected that the overall price-point will be around 10% lower than the retail price in Japan and that all the subsequent seasonal collections will be launched more or less simultaneously in Taiwan. (The Jill Stuart Beauty line is developed, produced, and marketed by Kosé, one of the largest cosmetics companies in Japan. So I usually classify the beauty line as a Japanese line.)
Like previous launches of popular Japanese cosmetics brands (such as Anna Sui, Paul & Joe, Majolica Majorca, and Lavshuca), the news of Jill Stuart’s upcoming launch has hugely excited makeup fans in Taiwan, some of whom travel to Japan regularly to pick up the trendiest and hippiest beauty items.
Many popular Japanese cosmetics brands eventually make their way to Taiwan (in most cases), Hong Kong and Singapore, so I am not totally surprised at the news. (The line debuted in Japan in fall 2005.) I suspect this is also an attempt for the line to test the water before it is considered to be launched in other countries. We’ll see!
(You can read a little bit more about the brand and the launch here if you happen to read Chinese.)
Updated on February 28th 2008:
The first Jill Stuart Beauty counter outside Japan will open on March 6th in Taipei’s Shin Kong Mitsukoshi (Hsinyi A8). (Check here for the source (in Mandarin).)
Updated on March 4th 2008:
Another source mentions that the launch date is March 28th, which should be more accurate.
Updated on March 8th 2008:
Have a look at the price list and the confirmation that there will also be a Jill Stuart counter in SOGO Chung-Hsiao Taipei on March 28th.
Related Posts:
Jill Stuart Launches in the US?
(Is it also happening over in the US?)
Jill Stuart Brilliance Eyes in 04 Gem Amethyst
(out in spring 2007, but still very on-trend this year)
Loving Japanese Brands: Jill Stuart Cosmetics
(my personal take on Jill Stuart)
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