(“Could I have some water with this?”)
Samples don’t lure me just because they are free, since storing these little fiddly bits can be painful. But using a sample as part of my daily routine is probably the only way to know whether a product actually suits me. (Also, in the UK, I can’t return cosmetics items just because I don’t like them. The return policies here are totally different from those in the US.)
So, how do we get our hands on what’s on the other side of the counter? (Again, do let me know your thoughts!)
Look It
No, no flashy bling or designer handbag necessary. Looking presentable should do. I know it is a cliché. But, if there is no prior knowledge of a certain customer, the sales assistants will have to base their judgment partly on appearance when it comes to handing out samples.
To be fair and to put ourselves in their shoes, samples are not unlimited and they have to last comfortably until the next supply. So, in a way, sample-giving is almost an investment for them. I guess it’s only natural that they will choose to give them to whoever they think might have more purchasing potential.
Act It
Continuing with the idea of purchasing potential, I think it pays to do research before we hit the counter. If you are a devoted cosmetics fan who enjoys browsing related magazines, websites, blogs, and forums, I am sure you have found that all of it helps a little when you discuss products and ask for samples.
With some homework done, chances are that the sales assistants will echo your knowledge and enthusiasm by inviting you to try more of their products.
Target It
If you can, be specific. I find that cosmetics counters usually have two kinds of samples — those of star products and the latest additions. In my local Boots, it seems that Estee Lauder often has Idealist samples and that Elizabeth Arden often has Eight Hour Cream samples.
For me, I usually ask for samples of toners and moisturizers for my sensitive skin. If they give me something I already know I don’t particularly like, at least I can give it to one of my friends…
Time It
Apart from trying to buy from the same person when the store is not busy (which is by no means a new discovery), I find that the best time to ask for samples is *right before* you commit to a transaction. I tell my friends “Always ask politely for samples right before reaching in your handbag for your credit card.” They all say it works. For me, it certainly does.
By the time the assistant hands back your card and receipt, you’re done. Oftentimes, their eyes are already following other waiting customers. It is too late, and you can’t really blame them, especially when the store is busy. So, ask for samples while it is still all about you.
This is just part of my personal experience. Do share more of your tips and observations with me!
(I shall name your comments Part Three: The Dessert!)
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Want to voice more of your views?
You Mean That’s NOT Real?
(I am sure it is obvious to you. But what do you think of it all?)
Japanese vs. Western
(Battle of the brands…Who has won your heart?)
