Helena Rubinstein is the one that said “There are no ugly women, only lazy ones.” Whether you agree with it or not, it cannot be denied she more than made her mark in the beauty industry.
I always think there is a sense of sophistication and intelligence in her makeup line. The packaging during the 1990’s incorporated colors and finishes that resembled marble and gold. There was a great deal of quiet confidence and assertiveness about it, which really appealed to me. The current reflective copper-tone packaging has a very glamorous edge.
Helena Rubinstein’s mascaras (along with Lancome’s Extencil) started the craze for ultra long, voluminous, and curly eyelashes in Japan about a decade ago, lasting all the way until today. HR’s various mascaras have continued to be on the best-selling lists there as well.
Skincare-wise, I used to really like their cleansing and toning products, as they were gentle to my sensitive skin.
I am aware that her cosmetics line is still available in many countries (see the list on the Helena Rubinstein website), but it is no longer available in the UK or US. I really hope it will be available again soon! (By the way, it is available in Japan…that’s one more reason to go to Japan for……)
Any HR product that you have used and liked? Let me know!