Kate — Lavshuca’s Edgier, Darker Sister

by PJ on Wednesday, July 25, 2007

in -Kanebo,-Kate,"Japanese Brand Profile",all about Japanese cosmetics,makeup

I can’t take credit for this description of Kate, Kanebo‘s consistently successful drugstore line.

One reader, Tammy, left a comment under one of my posts on Lavshuca and asked about Kate. She described Kate as “Lavshuca’s edgier, darker sister“. (Both are Kanebo’s “daughters”.)

She couldn’t have put it any better!

But so far I have never bought anything from Kate. (I almost did for several times though.) Somehow the brand does not appeal to me. But, am I not edgy? Am I not dark enough for Kate??

Well, looking at my avatar….


(Well hello!)

…ummm……maybe not. (I do blush too easily!!)

Kate definitely has an edgier image (its slogan “No More Rules” sums it up), while Lavshuca is all very dreamy (yep that’s me). But Kate is also one of the most established and best-selling drugstore brands in Japan. It has a strong brand identity and has survived a lot of competition (against the new wave of drugstore brands such as Integrate, Kiss, Makemania and Love Clover).

You can see some of Kate’s TV commercials on YouTube to see how Kanebo is branding Kate.

Aside from the image, some of Kate’s popular items include:

Dual Carat eyeshadow duos
Deep Eyes N eyeshadow palettes
Line Spicy eyeshadow palettes
Glam Trick Eyes eyeshadow palettes
Super Sharp Liner eyeliners

When it comes to continuously releasing attention-grabbing items, I also have to hand it to Kate. The wide array of eyeshadow palettes and the recent cream eyeliner and loose eyeshadow have indeed given Kate that little extra (and almost semi-professional) edge. (I guess this is what I mean by product designs under one of my Anna Sui posts.)

So, have you tried anything from Kate? And what’s your favorite? Let me know!

I can be convinced!


Updated on December 31st, 2012:

Finally I purchased my first ever Kate item, Gradical Eyes A in GD-1!