The line has a minimal and professional look. The packaging is very Giorgio Armani, and Covering Makeup Foundation (above) reminds me of Max Factor’s pancake compact foundation.
Maquiexpert’s debut lineup includes:
- Covering Makeup Foundation (10 shades, sponge sold separately)
- Covering Makeup Base
- Textuner (primer)
- Deep Cleansing Oil
- Balancing Mist
Maquiexpert’s price point will be somewhat similar to those of Jill Stuart and Lunasol. Both Covering Makeup Foundation and Face Powder retail for 5250 JPY.
A limited-edition debut kit was available in Isetan Shinjuku in Tokyo from September 6th to 10th. Also, you can check out this post on a Japanese blog for the promotional image of the line.