How-To Videos on Estée Lauder Japanese Site

by PJ on Wednesday, August 4, 2010

in -Estée Lauder, makeup, skincare

Estee Lauder Japan How-To Videos 1(image from


I was on Estée Lauder’s Japanese site earlier today and I came across some how-to videos. Two of them are with American model Hilary Rhoda, who has been one of the faces of Estée Lauder since 2007, and two of them are with Chinese model Liu Wen, Estée Lauder’s first Asian brand ambassador. (The Estée Lauder US and UK sites are not featuring the two videos with Liu Wen.)

One of the things in the videos that I find interesting is how the makeup artist rolls the powder brush across the face to apply loose powder. I usually use a powder puff to apply loose powder, but I might give this method a try.


Related posts:

Fall 2010 Makeup Twins: Estée Lauder & Guerlain

SUQQU Cheek Brush & Eyebrow Brush L

Natural Makeup Recommendations (1 of 3): Eyes

{ 4 comments… read them below or add one }

cece Saturday, August 7, 2010

Congrats on moving!
I tried the rolling technique the other day out of curiosity and really like the result! It’s great for dusting on powder without accentuating my dry spots and my skin looks more glowy. I do find however that since the powder is not being pressed into the skin oiliness is more likely.


PJ Monday, August 9, 2010

Hi Cece,

Thank you very much! :)

I see what you mean. Indeed, I usually use a puff to apply loose powder to achieve a good level of pore coverage and oil control. But I will certainly give this technique a try for comparison.

Thank you for your comment! :)


Julia Sunday, August 8, 2010

I like your new blog! :)

What kinda irritates me in the videos are the white models. Just as Japanese eye looks don’t always work on me, I am sure caucasian eye make-up might not look as good on some Asian eyes as styles invented especially for them. Just my thoughts, though.


PJ Monday, August 23, 2010

Hi Julia,

Yes, eye makeup toturials can sometimes be quite tricky to follow. Often it comes down to both suitability and personal preferences. But it can also be fun to be inspired to try something different from time to time. :)

Thank you very much for stopping by again! :)


Leave a Comment

Please note that information on purchasing Japanese cosmetics on-line can be found on my FAQ page.

Thank you very much!

Previous post:

Next post: