Japanese Cosmetics Focus: Shiseido &Face

by PJ on Friday, May 20, 2011

in _Japanese Brand Profile, -&Face, -Shiseido, all about Japanese cosmetics, makeup, makeup - base makeup, skincare

Shiseido And Face 1(images/info from www.shiseido.co.jp/andface)


Today, in my Japanese Cosmetics Focus series, I will be highlighting &Face, a slightly less known line from Shiseido.

&Face carries skincare, base makeup, point makeup, and beauty supplements. The line has three main ranges:

&Face Art Method carries skincare and base makeup items. The skincare items are categorized into Basic Care (daily cleansing, toning, and moisturizing) and Personal Care (mainly facial serums).

Shiseido And Face 2


&Face Smart Method features more targeted skincare items, such as eyecare and pore-care items. It also includes beauty supplements.

Shiseido And Face 3


&Face Dress Method carries point makeup items for eyes, cheeks, lips, and face. The products are categorized into Face Appeal Items (such as eyeshadows, lipsticks, and blushers) and Form Fix Items (such as Eyebrow Foundation (eyebrow powder) and Lip Form Guide (lip liner)).

Shiseido And Face 4


I like the low-key, elegant, and sophisticated look of the line, and I am particularly interested in some of the base and point makeup items. Here are some of the products that have caught my attention:

– Eye Color (4 variations)

Shiseido And Face 5


– Lip Color (9 shades)

Shiseido And Face 6


– Gloss Stick (3 shades)

Shiseido And Face 7


– Face Color N (3 variations)

Shiseido And Face 8


– Final Perfection (concealer)

Shiseido And Face 9


– Focus Control Foundation (emulsion-type foundation, 5 shades (SPF 15, PA++) plus one translucent shade (SPF 10, PA+))

Shiseido And Face 91


– Round Design Pact (5 shades, SPF 20, PA++)

Shiseido And Face 92


– Brilliant Lustre (1 shade, it is applied all over the face with gentle patting motions with the puffy side of the applicator and then, with the buffer side, the forehead and cheek areas are buffed in circular motions to create extra glow and dimension for the face)

Shiseido And Face 93


– Dual Powder (3 shades, it can be used as a powder foundation (when applied with the sponge side of the applicator) or as a setting powder (when applied with the puffy side))

Shiseido And Face 94


The price range of &Face’s products is generally higher than those of Lunasol’s and Magie Deco’s. For example, Eye Color is priced at 5880 JPY and Round Design Pact is priced at 8400 JPY.

Even though &Face is a high-end line, it is not usually sold in department stores in Japan. It is mostly available in drugstores (such as Matsumoto Kiyoshi) and pharmacies. The line’s website has a list of retail points in Japan. (The website is for information only and does not offer on-line ordering. As far as I know, the line is available in Japan only.)


Other Japanese Cosmetics Focus posts:





Sofina Beauté

{ 4 comments… read them below or add one }

Sara Saturday, May 21, 2011

I am rather intrigued by the light blue corrector in the concealer trio palette. Would it be used to correct sallow / ruddy undertones?


PJ Monday, May 23, 2011

Hi Sara,

My Japanese is extremely basic, but, as far as I can understand (from &Face’s website), the blue/green one on the right is a transparent gel that is used to help fill in the fine/dry lines that may appear around the lower-eye areas. It is mainly used after makeup application (on top of makeup) and throughout the day.

Hope it helps, and thank you for stopping by again and for your question! :)


Lisa Saturday, May 21, 2011

The 4 variations eyeshadow palette looks rather like the ones from Sofina EST!


PJ Monday, May 23, 2011

Hi Lisa,

Indeed, the dark brown cases with the gold details do look a little similar to the eyeshadow palettes from EST. They both have a quiet and sophisticated look.

Thank you for your comment again! :)


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