New Japanese Beauty Line: Shiseido Prior

by PJ on Thursday, October 30, 2014

in _Japanese Brand Profile, -Prior, -Shiseido, 2014 Holiday, 2015 Spring, all about Japanese cosmetics, haircare, makeup, makeup - base makeup, skincare

Shiseido Prior Winter 2014 Spring 2015 Makeup Skincare Haircare 1

(image & info from www.shiseidogroup.jp)

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Shiseido will launch Prior, a new skincare/makeup/haircare line (not to be confused with Elixir Prior, one of the three Shiseido Elixir ranges), in Japan on January 21st, 2015. This is a major line debut for Shiseido, and the launch is part of the brand’s on-going marketing reform.

Prior’s launch lineup features:

skincare: makeup remover, face wash, toner & moisturizer

base makeup: BB cream, BB powder & pressed powder

point makeup: eyeshadow, eyeliner, mascara, eyebrow pencil, blusher & lipstick

haircare: shampoo & conditioner

Like Shiseido’s own Integrate Gracy, Prior will be targeted at those in their fifties, who are forming an increasingly important consumer group in the Japanese beauty market.

On November 21st, Prior’s haircare items will be launched at Watashi Plus, Shiseido’s official on-line store (delivery within Japan). From January 21st, the entire line will be available in drugstores, general merchandise stores, beauty specialty stores and at Watashi Plus.

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Related posts:

Integrate Holiday 2014 Makeup Collection

Maquillage Renewal for Holiday 2014

Coffret d’Or Gran Elegant Up Cheeks for Fall/Winter 2014

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