I found out about this while logging onto the SUQQU website.
SUQQU is a Japanese skincare and makeup line. (I think it is pronounced ‘suku’.) The only retail point outside Japan used to be in Bangkok. Now, following Japanese brands like Paul & Joe (which is one of my favourites…I will talk about it later) and RMK, SUQQU has also come to the UK.
SUQQU is targeted toward a more mature clientele and has a very grown-up image. No flashy or overly-girly packaging. Most products are packaged in plain white with the engraved brand name. I really like the simple and elegant look.
I have not yet been to the counter (which I’ll do next month). I read somewhere that the counter is tucked away at the back of the beauty hall. So it should be where Caudalie is.
I am very interested in their colour makeup, especially lipsticks (24 pounds) and blushers (22 pounds). As you can see, price-wise, it is very “grown-up” as well! (A Chanel Aqualumiere lipstick costs 14.50.)
RMK and Paul & Joe seem to have been doing fairly well in the UK. I hope SUQQU gets the marketing right and does well too. I certainly need more Japanese products here!
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