-Albion

Time-Travel Through Japanese Cosmetics

by PJ on Thursday, February 21, 2008

in -Albion, -Ayura, -DHC, -Kanebo, -Kao, -Kosé, -Shiseido, -Shu Uemura, -Sofina, all about Japanese cosmetics

(Loving Japanese makeup)

As a fan of Japanese cosmetics, apart from all the colorful products available, I am also interested in knowing more about the history behind the various brands and companies. So I was delighted to come across a time-line featuring the launches of many major Japanese cosmetics companies in Biteki‘s January 2008 issue. Let’s have a look:

1872 Shiseido

1887 Kao

1929 Pola

1936 Kanebo

1946 Kosé

1956 Albion

1959 Menard

1967 Shu Uemura

1972 DHC

1981 Fancl

1987 IPSA

1991 Ettusais

1995 AYURA

1996 Equipe (which now owns RMK and SUQQU)

(Biteki, January 2008, p. 102-125)

It is interesting that, like many western cosmetics brands, some of the recent major Japanese cosmetics companies in the last couple of decades have also been acquired by more established ones. For example, IPSA, Ettusais, and AYURA were acquired by Shiseido. Kanebo now owns Equipe, while Kosé owns Albion. Also, in early 2006, Kanebo was sold to Kao.

I will be equally interested in these slightly more corporate and behind-the-scene developments and in all the shiny new releases from these brands…

Related Posts:

All About Japanese Cosmetics
(consolidating my passion)

“Loving Japanese Brands” Series
(my favorite seven)

Japanese Brands in the UK
(featuring where to get them from outside the UK)

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Beautifully Long-Lasting – Albion Eprise Water Face Color

by PJ on Monday, February 18, 2008

in -Albion, -Eprise, all about Japanese cosmetics, makeup, makeup - blusher, stash focus

(Albion Eprise Water Face Color in 100)

Before talking about my first ever Albion purchase, I’d like to briefly mention the brand itself.

Albion is one of the largest cosmetics brands in Japan. I have also occasionally come across passing mentions of Albion as a brand favored by the Japanese royalty. Few can really be sure of this, but it is true that Albion has always had a very upmarket image. [The Albion website is for information only and doesn’t offer on-line ordering.]

Albion’s most popular products are mainly skincare and foundation items. The Essential Skin Conditioner and Exage powder foundations are almost permanent fixtures on most best-selling and magazine readers’ favorite product lists.

One unique aspect of all Albion’s various skincare ranges is a creamy skin-softening emulsion that is applied in circular motion with a cotton pad before the toner and the moisturizer. The Albion sales assistants often remind customers that this moisturizer-like emulsion is not a moisturizer and that it is used to help the absorption of all the subsequent skincare products.

I have tried samples from Albion’s skincare routines but I personally didn’t enjoy using the skin-softening emulsions. They felt quite filmy on the skin and I didn’t feel like using any other product afterwards. Plus the circular motion during the application left my skin slightly red, not to mention that most of them had alcohol. (So do many of the toners.) But I am aware that some people swear by Albion’s unique skincare routines and can’t imagine using anything else.

So, with Albion, their makeup ranges are much more suitable for me to get a taste of the brand. I had long been interested in trying out Eprise, one of Albion’s makeup ranges. (Albion’s website is completely in Flash, so do click on the Albion link above to find the Eprise line.) As someone that loves blushers, when I saw Water Face Color from the spring 2008 collection, I almost instantly decided that this would be my first-ever Albion purchase.

(Eprise Water Face Color)
(image from www.albion.co.jp)

This item still features alcohol, which is third on the ingredient list (after water and cyclomethicone (a kind of silicone) and before talc). But, since this is applied after my toner and daytime mosturizer/sunscreen (occasionally after a makeup base and/or a liquid foundation as well), it doesn’t irritate my skin.

The bottle is shaken before application. The blusher liquid has a watery consistency and glides with ease. (But this is not a cheek stain and has a slightly milkier consistency than a typical water-based cheek stain.) It is very easy to blend and layers well for more intensity. The finish is softly luminous and non-greasy, without any visible shimmer. After the blending is done, it almost feels as if the color came from within the skin.

#100 is quite a natural pink for me. It has a bouncy feel but doesn’t make my cheeks look overly flushed.

Another aspect that impresses me is that the color is very long-lasting. I usually use a powder foundation so this liquid blusher would go underneath it. There were twice when I had it on for about 12 hours, and the fading was very minimal and barely noticeable. I was initially slightly worried that, like a couple of cheek/lip staining items I tested, the color wouldn’t easily come off with a cleanser, but it came off swiftly and effortlessly with my RMK Cleansing Oil.

Overall, this is a very good blusher for me. A little goes a long way, so this 10ml liquid blusher will last a long time and create a lot of long-lasting rosy cheeks. I have a feeling that it won’t be long before I am interested in trying another makeup item from Albion.

Chanel Irréelle Blush in Tea Rose
(one of my absolute favorites)

Boots No. 7 Cheek Colours
(home favorites)

Budget Princess: Majolica Majorca
(featuring two blushers from the line)

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If I Could Go To Japan RIGHT NOW…

by PJ on Tuesday, September 4, 2007

in -Albion, -Elégance, -Eprise, -Ettusais, -Jill Stuart, -Kanebo, -Kiss, -Love Clover, -Lunasol, -Sonia Rykiel, -Watosa, all about Japanese cosmetics, makeup

I am planning to visit Japan again. It won’t be happening very soon, but my shopping list has been growing longer and longer already!

Apart from some of my favorite Japanese brands (such as Ayura, Sofina, Lavshuca), there are some specific items of my favorite brands and other very interesting lines I want to look at.

Here is just a little sneak peek of my shopping list!

1. Jill Stuart

(photo from www.jillstuart-beauty.com)

My ultimate cosmetics shopping trip in Japan will undoubtedly start with Jill Stuart (despite the risk of spending all my savings on the first day). I want to sample everything! I have several Jill Stuart items but I have always wanted more. I will definitely test the Blush Powder (loose powder blusher, second from left) and pick a shade I like.

2. Lunasol

(photo from www.kanebo-cosmetics.jp/lunasol/)

I absolutely love all the Lunasol items I have, but I have not yet had any of their beautiful eyeshadow palettes. They are quite expensive but…when in Japan…!

3. Elégance

(photo from www.elegance-cosmetics.com)

I absolutely love this brand but I haven’t really talked about it on my blog. Elégance is a French fashion label that has a cosmetics line in a couple of Asian countries. It is very high-end but the quality is great. I love the simple but opulent gold packaging as well. I am interested in their pressed powder blusher and the new cream blusher.

4. Eprise

( photo from www.albion.co.jp)

Eprise is the makeup line from Albion, a major cosmetics brand in Japan. Albion has some extremely popular skincare and foundation products. The makeup line Eprise is relatively low-key but has an elegant look that really appeals to me.

5. ettusais

(photo from www.ettusais.co.jp)

I have used many ettusais foundation and skincare products and have thought highly of them. The ettusais makeup line has recently been re-packaged. Well, it doesn’t particularly look very exciting, but I would like to have a look at the new blusher (yes, I can’t have enough blushers…), which features a sponge puff attached to the bottom of the container.

6. Sonia Rykiel

(photo from www.isetan.co.jp)

Sonia Rykiel is another French fashion label that has a cosmetics line in Asia. Known for some great foundation formulations and a couple of skincare products, Sonia Rykiel Cosmetics has an exquisite quality. Currently, the makeup packaging is inspired by Sonia Rykiel’s famous stripy patterns:

(photo from www.isetan.co.jp)

7. Watosa

(photo from www.isetan.co.jp)

Watosa is a quirky brand with a colorful look. Like Stila, paper is used for some of the product packaging. I bought a Watosa lipstick in Hong Kong many years ago and this is a brand I want to try more products from.

8. Kiss

(photo from www.kiss-cosmetics.com)

Kiss is a drugstore line that has been immensely popular in Japan. The packaging is very girlie, although I don’t think the overall look is as dreamy and princessy as Lavshuca. But like Lavshuca, their products are very affordable and I won’t leave Japan without a couple of their goodies.

9. Love Clover

(photo from www.loveclover.jp)

Love Clover, like Makemania (which carries Curvy Lip Silicone) is part of SONY. It has also been a popular drugstore brand and has a rather similar feel to Kiss. The PonPonCheek N (above) looks so adorable!

10: Anuenue

(photo from www.ar-anuenue.com)

Anuenue is another drugstore line from SONY. It recently launched some skincare products, including Hand Balm and Lip Balm seen above.

The list goes on and on, as there are many other brands and products I am interested in. But I’d better stop here before I get carried away (and book my flight to Tokyo tomorrow)!

Notes:

1. In the UK, we have Shiseido International, Kanebo International, Paul & Joe, RMK, and SUQQU. (We used to have Anna Sui and Chic Choc, but they left a few years ago.)

2. Some of the brands above are available outside Japan. But Japan is the only country where all of them are available…

Read about my favorite Japanese brands:
Ayura
Anna Sui
Jill Stuart
Lavshuca
Lunasol
Paul & Joe
Sofina

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